Content Amplified
How to get the most value out of your internal experts?
May 06, 2024
Masset - Content Amplified
In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership.
What you'll learn in this episode:
- How to identify and elevate internal experts to enhance brand visibility and authenticity.
- Strategies for creating a more relaxed and genuine content environment that reflects your brand’s true ethos.
- Insights into balancing professionalism with personality to engage audiences more effectively.
- Techniques for leveraging AI to augment content creation without losing the human touch.
Text us what you think about this episode!