How to get the most value out of your internal experts?

Content Amplified

Content Amplified
How to get the most value out of your internal experts?
May 06, 2024
Masset - Content Amplified

In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership.

What you'll learn in this episode:

  • How to identify and elevate internal experts to enhance brand visibility and authenticity.
  • Strategies for creating a more relaxed and genuine content environment that reflects your brand’s true ethos.
  • Insights into balancing professionalism with personality to engage audiences more effectively.
  • Techniques for leveraging AI to augment content creation without losing the human touch.

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