Welcome back to another episode of Content Amplified. In this episode, we interview Sara Giddens, Director of Industry Marketing at Kahua.

What you'll learn in this episode:

• The significance of aligning content with the customer journey for more effective marketing.
• Insights into the remarkable increase in marketing sourced opportunities and the reduction in marketing qualified leads, demonstrating efficiency in targeting the right audience.
• Strategies for crafting content campaigns that cater to different stages of the customer journey, from awareness to decision-making.
• The importance of data-driven decisions in content marketing and how to utilize analytics for optimizing campaigns.
• Tips for gaining cross-functional buy-in for journey-based content strategies, highlighting the collaborative effort required for successful implementation.

Text us what you think about this episode!