In this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.

What you'll learn in this episode:

• Why first-party data is crucial in a post-cookie world
• How retail media brands are adapting to data privacy changes
• Practical strategies for connecting first-party data to the marketing funnel
• Trusted sources for acquiring and merging high-quality data
• How to measure effectiveness and improve attribution in marketing
• Balancing paid media with brand awareness strategies

This conversation is packed with insights for marketers navigating the complexities of data, attribution, and privacy in a rapidly changing landscape. Tune in now!

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