In this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person marketing team, Matt shares his strategies for maximizing efficiency, leveraging technology, and knowing when to outsource or expand.

What you'll learn in this episode:

• How to prioritize tasks when you're the only marketer
• The role of AI, automation, and project management tools in streamlining work
• When to outsource versus handling tasks in-house
• How to make a data-driven case for growing your team
• The key metrics that justify hiring additional marketing staff

If you're navigating the challenges of running marketing solo or leading a small team, this episode is packed with insights to help you scale smartly.

Text us what you think about this episode!