In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy.

What you'll learn in this episode:

• How to identify unique and relevant insights from customer conversations
• The power of aligning content marketing with a meaningful cause
• Why working with industry experts enhances credibility and impact
• Strategies for executing content campaigns through events, white papers, and video
• How to collaborate with sales teams to uncover valuable marketing opportunities

Barry’s story is a masterclass in creating content that resonates, builds relationships, and makes an impact. Don't miss this episode!

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