In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing.

What you'll learn in this episode:

• The difference between content narcissism and authentic content
• How to create content that builds relationships, not just brand ego
• Why employee-driven content often outperforms company posts
• How to encourage and manage authentic content within your organization
• The challenge of tracking relationship-based content and how to measure success

Tune in to learn how to transform your content strategy into one that truly connects with your audience.

Text us what you think about this episode!