In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.

What you'll learn in this episode:

• Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.
• How narrative can dramatically reduce customer acquisition costs and increase lifetime value.
• The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.
• Why multiplayer storytelling is the next frontier in both education and enterprise.
• What businesses can learn from the entertainment industry’s lead on immersive experiences.
• Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.

Text us what you think about this episode!