In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.

What you'll learn in this episode:

• Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEO
• How to make content more discoverable by both humans and AI assistants
• Practical steps for marketers to adapt without fear of job loss
• The value of mentorship, coaching, and micro-steps in mastering AI-driven content strategies
• Free and paid resources for leveling up your skills and your team

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