You can create the greatest content in the world, but if it shows up on the wrong channel at the wrong time, it still falls flat. In this episode, lifecycle marketing expert Leslie Bartley makes the case for treating content as guidance rather than just marketing. She walks through how to match message urgency to the right channel, how to keep the human touch while scaling through automation, and her "core four" metrics framework for knowing whether your content is actually landing. If you're blasting and hoping for the best, Leslie's approach will sharpen everything about your distribution strategy.

Leslie Bartley is a lifecycle and customer marketing expert with over 15 years of experience spanning e-commerce, advertising, luxury hospitality, healthcare, and SaaS. She has held roles at Amazon, GoodRx, and early-stage startups, working across demand generation, marketing automation, product marketing, and product management. Now at Squire, Leslie focuses on behavior-based content delivery across owned channels, building systems that guide customers rather than just market to them. Connect with Leslie on LinkedIn.

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