Stop chasing the customer and make the customer chase you. In this episode of Content Amplified, Trisha Navidzade, VP of Marketing at DZYNE Technologies, breaks down why most marketing KPIs are "KPI fluff" and how to swap booth-traffic and view counts for revenue-driven metrics that sales actually cares about. Trisha explains how she flips the usual sales-and-marketing conversation: instead of asking sales what brand awareness they need, she asks what's blocking them from closing, then designs press, content, and digital campaigns around those specific blockers. She walks through why press is her number-one source of qualified leads in a defense-industry sales cycle that can run two to three years, how to "read the room" and bundle news so it's relevant to publications' audiences, and the weekend-meditation question every marketer should sit with: "How do I get the customer to come to me instead of me chasing the customer?" If you're tired of presenting trade-show view counts to your CEO and want a sharper way to connect marketing activity to revenue, this conversation is for you.

About Trisha

Trisha Navidzade is the VP of Marketing at DZYNE Technologies, an autonomous defense contractor that builds drones and counter-drones designed to protect, defend, and save lives. She started her career in the surf industry in brand and sales roles before transitioning into aerospace about 17 years ago, where she sold space tickets, tried to sell trips to the moon, and worked across the satellite industry in B2B and business-to-government sales. She recently moved into the drone space, which she calls one of the hottest places to be in the industry today. Trisha believes the best marketers stop chasing customers and instead build the press, content, and digital presence that pulls qualified leads in.

Show Notes

- Connect with Trisha on LinkedIn: https://www.linkedin.com/in/trishanavidzadeh/

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