Most brands treat influencer marketing like an ad buy. Hand over some money, get a sponsored post, hope for awareness. In this episode of Content Amplified, Justin Levy, Director of Social Media, Influencer Marketing and Community at Nerdio, breaks down what an actual creator partnership looks like and why so many B2B teams leave pipeline on the table. Justin explains why the "only work with nano influencers" advice misses the point, how to stack a single partnership across LinkedIn, TikTok, newsletters, podcasts, and even internal sales trainings, and the per-creator UTM setup that ties revenue back to individual posts. He walks through how to mine the comments on a sponsored post for live leads, when to bring sales reps into the engagement, and the negotiation levers that actually move price: timeframe, platform count, name image and likeness usage, and minimum boost spend. If you've ever wondered whether B2B influencer marketing can do more than drive impressions, Justin gives you the playbook.

About Justin

Justin Levy is the Director of Social Media, Influencer Marketing, and Community at Nerdio. He brings about 20 years of experience in social media, influencer marketing, and community building, having worked at several Fortune 500 companies and consulted with everything from startups to Fortune 50 household-name brands. Justin has helped companies move from their first social strategy all the way to building influential communities and stables of creators. He is especially passionate about going into organizations and building creator programs where none existed before.

Show Notes

- Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinlevy/

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