For 25 years the game was rank on Google, but no one scrolls past the AI overview anymore. 

In this episode of Content Amplified, Jeramy Gordon, VP of Marketing at a global background screening company and a 14-year marketer who started in newspaper journalism, breaks down the shift from SEO to GEO and AIO. Jeramy explains the move from fighting for position to fighting for inclusion: roughly 40% of queries are now answered inside AI overviews, organic traffic is dropping accordingly, and Adobe saw a 1200% jump in AI-driven traffic once engines started citing it. He gets specific on how to earn those citations: structure content around the questions people actually ask, write 3000-word definitive guides that go deep instead of broad, tighten your headers, title tags, and meta descriptions, and build off-site signals through press, podcasts, and third-party mentions that train the AI's model of who you are as an entity. He also makes the case for video and podcasts as proof of human-generated content. If you are trying to relearn the playbook for AI search, this conversation gives you a place to start.

About Jeramy

Jeramy Gordon is the VP of Marketing at Cisive, a global background screening company that runs pre-employment and post-employment background checks worldwide. He has spent 14 years in marketing, but before that he built an entire career in journalism, including 12 years in the newspaper industry. Jeramy is also a published author of two books, and he believes AI will not replace marketing, but it will replace marketers who do not embrace AI.

Show Notes

• Connect with Jeramy on LinkedIn: https://www.linkedin.com/in/jeramygordon/
• The Power of 10, Jeramy's personal method for improving across faith, family, fitness, and finance in 10 intentional minutes a day
• Opinionated Not Judgmental, Jeramy's book on holding strong convictions without treating people who disagree differently

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