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In this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience.

What you'll learn in this episode:

• Why SEO “packages” from web hosts are a waste of money.
• How shady agencies exploit small businesses with meaningless reports.
• Simple steps to vet an SEO partner the right way.
• Why referrals and in-house marketers are your best resource.
• The shift toward AI-powered search and how to adapt.
• Why opinionated, human content will always matter in a world of AI.
• Tactical ways to protect your marketing budget while growing your search presence.