Content Amplified
What If Your Audience Chose Your Content?
Jul 10, 2025
Masset - Content Amplified
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In this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.
What you'll learn in this episode:
- How Angel Studios grew from 6,000 to over 1 million members in under two years
- The power of the “wisdom of crowds” in shaping film and TV content
- How the Angel Guild gives fans the power to greenlight projects
- What the Sean Ellis test can teach entrepreneurs about market validation
- Why behind-the-scenes access and fan collaboration deepen audience loyalty
- How Angel Studios partners with e-commerce and nonprofits to build layered storytelling
- The shift from passive viewers to active producers in the content world