Send us a text

In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.

What you'll learn in this episode:

• The right time for startups to invest in marketing
• How to build a marketing team and structure from scratch
• Why process matters—but shouldn’t become rigid dogma
• Strategic ways to balance insourcing and outsourcing content production
• How content can drive engagement across every stage of the sales funnel
• Why video is essential for B2B marketing and how to execute it effectively

Send us a text

In this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.

What you'll learn in this episode:

• How a strong opening hook in theater translates to top-of-funnel content.
• Ways to build trust and emotional connection in the middle of the funnel.
• Why resolution in a play is like closing a sale — and how it fuels advocacy.
• How quiet thinking time and everyday moments can spark creative breakthroughs.
• How to balance AI tools with a human storytelling voice that audiences trust.

Send us a text

In this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th anniversary.

What you'll learn in this episode:

• How to weave a brand’s century-long history into modern marketing without feeling outdated.
• Ways to collect and share authentic customer stories from multiple channels.
• Creative methods to involve partners, patrons, and staff in brand storytelling.
• The role of tour directors as brand ambassadors and storytellers.
• How flexibility in story-sharing builds community and engagement.

Send us a text

In this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.

What you'll learn in this episode:

• Why product market fit isn’t enough to scale
• The key to unlocking product market channel fit
• How Uber’s referral loop became a growth machine
• When to pivot away from a failing channel experiment
• How to structure tests with clear timeframes and KPIs
• What you should ask customers before choosing a growth channel

Send us a text

In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.

What you'll learn in this episode:

• How guerrilla marketing actually started—and why it still works
• What dopamine, serotonin, and rage have to do with virality
• The best physical environments for campaigns that go viral
• How to brainstorm ideas that spark emotional responses
• Why junior marketers need ownership and KPI accountability from day one
• What metrics matter most when tracking unconventional campaigns

Send us a text

In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.

What you'll learn in this episode:

• Why “relentless preparation” beats raw talent every time
• A 3-part framework to structure marketing campaigns that actually deliver
• How to shift your messaging from “I” to “you” for better engagement
• How CoinDesk Indices approaches go-to-market strategy for themselves and their clients
• The tangible value of brand equity—and how to defend it in a results-obsessed business
• Why consistency, narrative, and internal alignment are core to marketing success

Send us a text

In this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms.

What you'll learn in this episode:

• How AI is transforming the way we search and shop online.
• The rise of "Shoptainment" and how live shopping creates emotional connections.
• Why community-driven shopping is essential for new brands.
• Opportunities for sustainability and reducing fast fashion through innovative shopping experiences.
• The future of personalized, curated content and consumer habits.

Send us a text

In this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.

What you'll learn in this episode:

• How Robyn's team uses AI for research, persona development, and SEO content
• Why AI isn’t replacing creativity—but making room for more of it
• The role of "content IP" and how to atomize it across platforms
• How to use AI to assist, not replace, thought leadership
• Practical strategies for training teams to prompt effectively
• Building an internal culture that encourages experimentation with AI
• The importance of distribution when it comes to thought leadership
• Why internal marketing is often the secret to content success

Send us a text

In this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.

What you'll learn in this episode:

• Why LinkedIn is still the most powerful yet underutilized tool for B2B professionals
• The “Connect, Share, Engage” strategy that builds trust and drives real sales conversations
• How to personalize your outreach and avoid sounding like every other sales rep
• Tactical tips on using LinkedIn Navigator to find and connect with your ideal clients
• What kinds of content perform best on LinkedIn—and why most people still aren’t posting
• How marketing and sales can collaborate through LinkedIn company page insights
• The one thing you should never say in a LinkedIn message

Send us a text

In this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.

What you'll learn in this episode:

• How “Connor the Content Octopus” became a powerful visual metaphor for content strategy
• Why every piece of content should serve a singular business goal
• How to align blog posts, social media, and email to drive leads back to your website
• The role of content in demand generation and the buyer’s journey
• Why AI amplifies rather than replaces the marketer's creativity
• How to unify marketing, sales, and other departments through data-backed content insights
• Tactical steps to build an evergreen content core based on audience pain points

Send us a text

In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.

What you'll learn in this episode:

• Why AI has exposed the saturation of top-of-funnel content
• How to craft bottom-of-funnel content that builds trust and differentiates
• The balance between using AI tools and creating content with human connection
• Why understanding real customer pain points starts with talking to sales
• How sales enablement and marketing can finally align their efforts
• What content to cut—and what to double down on—in your strategy

Send us a text

In this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.

What you'll learn in this episode:

• How generative engines are transforming SEO, content strategy, and attribution models
• Tactical SEO differences between Bing and Google in a generative-first search era
• Why agents and retrieval-augmented generation (RAG) will shift buyer behavior
• Practical content formatting tips that help LLMs surface your work faster
• When and how to write for humans versus writing for generative systems
• How to prepare for the agent-to-agent protocol revolution and structured data indexing
• Why CCbot (common crawl) access is essential to your visibility in AI models

Send us a text

In this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.

What you'll learn in this episode:

• How Angel Studios grew from 6,000 to over 1 million members in under two years
• The power of the “wisdom of crowds” in shaping film and TV content
• How the Angel Guild gives fans the power to greenlight projects
• What the Sean Ellis test can teach entrepreneurs about market validation
• Why behind-the-scenes access and fan collaboration deepen audience loyalty
• How Angel Studios partners with e-commerce and nonprofits to build layered storytelling
• The shift from passive viewers to active producers in the content world

Send us a text

In this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.

What you'll learn in this episode:

• Why DataRails built a mascot—and how it’s redefining B2B brand storytelling
• The strategy behind launching Bob Sheetner, the FP&A Panda
• How humor, character, and relatability build social media momentum
• Tips for creating a mascot that lasts beyond a founder’s brand
• Real-world tactics for scaling content with 3D, AI, and in-house production
• How to use fluent brand devices to increase recall and buying preference
• What it takes to build internal buy-in and creative alignment across teams
• How a mascot can make niche SaaS content unforgettable

Send us a text

In this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.

What you'll learn in this episode:

• Why in-person events outperform digital touchpoints for connection and retention
• How Maslow’s hierarchy of needs shapes Molly’s event strategy
• The power of structure, signage, and subtle details to calm social anxiety
• Tactical ways to balance premium production with business impact
• The KPIs and OKRs Molly uses to measure event success beyond revenue
• How to scale intimate, high-impact events across multiple markets

Send us a text

In this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation.
With more than 30 years at the intersection of policy and communications, Travis shares how strategic pause and brand clarity guide his team in a world that moves fast—and demands even faster reactions.

What you'll learn in this episode:

• The one powerful mindset shift that separates reaction from response
• How to build a triage framework that filters signal from noise
• When to engage and when to let the pitch go by
• Why data and emotional intelligence must work together
• How to handle loaded terms and keep your message aligned
• The role of brand values in real-time decision-making
• How to “engineer the pivot” when new trends emerge
• Ways to maintain strategic focus in chaotic environments

Send us a text

In this episode we interview Jason Baum, Head of Community at Sauce Labs.

 Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.

What you'll learn in this episode:

• Why most companies get community wrong from the start
• The three essential questions every brand must ask before launching a community
• The difference between support forums and meaningful engagement spaces
• Where community should live within an organization for long-term success
• Why “build it and they will come” is a myth
• How to embed your brand authentically into existing communities
• Why content, consistency, and habit-forming design are core to community growth
• How Sauce Labs built a lasting DevRel and open source presence rooted in service

Send us a text

In this episode we interview Anton Shulke, Head of Influencer Marketing at Duda.
Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.

What you'll learn in this episode:

• The key distinction between creator marketing and expert influencer marketing
• Why paying for attention is less effective than earning trust
• How to build genuine relationships with B2B industry leaders
• Ways to showcase brand authority without direct promotion
• Strategies to gain unpaid mentions in top-tier publications
• How to justify the ROI of influencer marketing to internal stakeholders
• The story behind Duda’s early adoption of Bing’s IndexNow protocol
• How Anton’s SEO Charity brings industry experts together for good

Send us a text

In this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a decade of experience.

What you'll learn in this episode:

• Why SEO “packages” from web hosts are a waste of money.
• How shady agencies exploit small businesses with meaningless reports.
• Simple steps to vet an SEO partner the right way.
• Why referrals and in-house marketers are your best resource.
• The shift toward AI-powered search and how to adapt.
• Why opinionated, human content will always matter in a world of AI.
• Tactical ways to protect your marketing budget while growing your search presence.

Send us a text

In this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  

What you’ll learn in this episode:

• Craft opening lines that compel the next sentence—and the next.
• Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.
• Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.
• Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.
• Align lean, agile teams around one big idea rather than scattering effort across twenty.

Send us a text

In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.

What you’ll learn in this episode:

• Why leading with content earns more trust than pushing demos
• How to write outbound emails that actually get read
• The “give to get” approach and how it changes the buyer’s journey
• Tactical ways to track engagement and intent using soft metrics
• How to design outbound campaigns that align sales and marketing
• Strategies for following up based on real content interaction
• Why short discovery calls outperform lengthy demos in early outreach

Send us a text

In this episode we interview Ritvij Gautam, Head of Growth at Glencoco.

Rit shares his journey from a physics-philosophy undergrad to building and exiting a UX startup, and now scaling B2B sales with Glencoco. But the heart of this episode? Crafting content with AI—without losing soul.

What you’ll learn in this episode:

• Why authenticity matters more than ever in AI-written content
• How to start your article with emotional impact and work backward
• The exact prompts and workflows Rit uses with ChatGPT
• The value of training AI on your personal tone and style
• Why modular writing beats monolithic content generation
• How human intuition must remain in the AI loop
• Why good SEO is a byproduct—not the goal—of great content
• The difference between hollow AI output and refined, high-impact messaging

Send us a text

In this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.

What you’ll learn in this episode:

• How Kharlo discovered credibility was the true gateway to customer trust
• The critical role of content in pre-sales, business development, and closing deals
• Why startups must rethink their leadership page before their services page
• The tiered event strategy that determines whether a networking spend is $2K or $200K
• How to balance quantitative metrics with real-world sales insights
• Kharlo’s approach to building follow-up tools that actually convert

Send us a text

In this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.

What you'll learn in this episode:

• How Kiran transitioned from engineer to marketing leader
• The content channels that generated 80% of Thunderclap’s pipeline
• Why focusing on bottom-of-the-funnel content drives conversions
• How to build trust with “scorecards” and results-driven storytelling
• The anatomy of a lead magnet that reached over 80,000 people
• Kiran’s strategy for repurposing content to maximize ROI
• How to build content that speaks directly to customer pain points
• The framework Thunderclap uses to map content across the funnel

Send us a text

In this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.

What you'll learn in this episode:

• Why content should start at the bottom of the funnel, not the top
• How to align content creation with measurable pipeline impact
• The power of short-form video explainers in complex B2B sales cycles
• A tactical approach to content repurposing across different buyer stages
• How to operationalize sales enablement with pre-built content assets
• Metrics and methods to prove top-of-funnel content drives revenue
• Practical frameworks for balancing brand and performance content