Start It or Scrap It
Start It or Scrap It is the ultimate brainstorming session you didn’t know you needed! Join Mike Terkanian, a seasoned business attorney with a knack for spotting potential pitfalls, and Mr. Gummi, a dynamic marketing expert with a flair for turning dreams into reality, as they dive into the wild world of Reddit. Each week, they uncover unique ideas, dissect ambitious plans, and give honest, actionable advice. Whether you're looking to fine-tune your business pitch, pivot a passion project, or find the courage to scrap what’s not working, this duo has you covered.
Laugh, learn, and get inspired—because every great idea deserves a moment in the spotlight (or a reality check).
Ready to Start It or Scrap It? Tune in now!
Start It or Scrap It
Why Most Podcasts Fail (And What Founders Get Wrong)
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Most podcasts don’t fail because of bad microphones, bad cameras, or bad editing.
They fail because founders misunderstand branding, audience, and consistency.
In Episode 59 of Start It or Scrap It, Mike Terkanian and Gummi Sigurdarson break down:
- Why most podcasts never make it past a few episodes
- What “brand” actually means (and why it’s more than a logo)
- The difference between starting content and building an audience
- Why exposure, patience, and systems matter more than talent
- Common mistakes founders make when launching podcasts, software, and fast-food brands
- How to think about franchising, licensing, and company-owned growth
- Why good businesses start by solving problems — not chasing trends
This episode is for founders, operators, and entrepreneurs who want real answers, not motivational noise.
🎙 Start It or Scrap It is a founder-focused podcast where we break down business ideas, branding decisions, growth strategies, and hard truths from the messy middle of building companies.
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