Door Hangers, Billboards and Why Traditional Marketing Is Beating Digital Right Now

Your employees are not your friends. Traditional marketing is outperforming digital for a lot of businesses right now. And most people quit right before they hit success.

Episode 77 of Start It or Scrap It is a live question episode, just Mike and Gummi taking real questions from the audience in real time. No script. No guest. Just honest practical answers to the questions founders and operators are actually dealing with.

TIMESTAMPS
0:00 Cold open and intro
1:51 What happened this week: Google Business Profile verification nightmare
7:23 It was easier to finance a $70K truck than get a GBP verified
8:05 Never take the government's word for it: the B&B food license story
12:05 Always verify with a lawyer when dealing with regulations
12:44 The value of a decades-long network: from idea to business in 2 weeks
16:22 How guerrilla marketing through the network gets you in front of customers instantly
17:18 Locally Farming Out asks: when do you quit vs keep pushing?
20:00 Go back to the business plan: the first step before throwing in the towel
21:22 The number one business plan mistake: underbudgeting marketing
22:01 Almost everybody quits right before success
25:01 The first 3 to 4 years of entrepreneurship: what to actually expect
26:59 If it must be nice: why the owner grind is invisible to everyone else
29:38 Rachel Carpenter asks: what marketing channel surprised you most in the last 12 months?
29:44 The answer: local TV ads and billboards are outperforming expectations
30:19 Why traditional marketing is massively underrated right now
30:47 Door hangers for service businesses: the math and why it works
34:09 Door hangers at 11 cents each: the ROI breakdown
34:48 Meta ads: when they work and when they do not
35:14 Seasonal and opportunistic marketing: market when your customer needs you most
37:33 When is your busy season and how to plan around it
39:15 Business insecurity: Gummi on not finishing his daily task list
41:06 Why emergencies always push the plan off track and what to do about it
41:28 Business insecurity: Mike on the fear of making the wrong decision
43:32 Own your decisions. Not making one is still a decision.
44:32 Merry Go Round just hired their first employee and is terrified of managing people
47:24 Managing people starts with doing the right thing every time
49:01 The most terrifying part of having employees is not managing them
50:12 How to interview and what hiring is actually about
50:32 Put your employees in a position where they can succeed
51:31 The mold employee: how to identify and deal with the morale killer
55:16 Your employees are not your friends: the professional boundary and why it matters
55:39 You have to become skilled at knowing when to fire someone
56:26 The mold employee grows slowly until it covers the whole office
57:43 Never hire friends or family unless you are willing to fire them
57:48 The story of the dad driving the wrong way up a one way street
59:18 Having your employee's back in public changes the whole culture

Hosted by Mike Terkanian (business attorney) and Gummi Sigurdarson
(marketing expert)

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