The Work From Anywhere Agent
Welcome to The Work From Anywhere Agent with Alexa Rosario, where we’re redefining what it means to succeed in real estate.
This podcast is for agents who dream of having the freedom to work from anywhere, scale back their hours without sacrificing results, and ultimately build a practice they can sell.
Join me as I document my journey, sharing practical insights and strategies to help you systemize your business, leverage your resources, and shift your mindset from agent to business owner. I don’t have all the answers, but I’m figuring it out—and I’m bringing you along for the ride.
If you’re ready to break free from the grind and create a real estate business that works for you, this is your place to start.
The Work From Anywhere Agent
22. 5 nurture funnel secrets I use to stay top of mind
Ever felt like your follow-up game was missing a crucial piece? That’s exactly what hit me this morning, and it sparked a deep dive into the world of nurture funnels. In today’s episode of The Work From Anywhere Agent, I’m unpacking the five different types of nurture funnels you absolutely need in your CRM. These are the systems that can work quietly in the background while you focus on connecting with new leads and nurturing existing relationships.
I’ve always believed in the power of genuine connection without the burnout. So, this week, I dug into how different funnels—like new lead sequences, long-term nurture phases, and even stale lead re-engagement—can transform not just our workflows, but also our client relationships. This isn’t about overwhelming your contacts with endless emails, but about smartly positioning yourself as the go-to expert they need.
Curious about how you can maintain dozens of relationships at a high level without spreading yourself too thin? We’re covering everything from getting that all-important discovery call to keeping your past clients engaged and ready to refer you to new business. It’s all about creating systematic, meaningful touches that really make an impact.
Let’s continue this conversation and learn from each other’s experiences! Join our daily discussion in the Business Systems for Realtors Facebook group or dive into the 7-Day Funnel Challenge. Together, we can master the art of nurturing relationships that last.
Business Systems for Realtors Facebook group: https://facebook.com/groups/bizsystems.
7-Day Funnel Challenge: https://orbit.realestate/cnfin7days
Explore how you can team up with us at eXp: https://alexarosario.com/exp.
In today's episode we're talking about the five different types of nurture funnels that you need to have in your CRM, that are easily accessible, you don't have to think about and they just sort of run in the background alongside of your calls and your texts and your social media sort of engagement and interaction. And so let's start from the beginning. The first type of nurture funnel that we need to incorporate into your business is our new lead sequences. Now, the goal of these is to get the person who is reaching out to you on the phone for a discovery call and so thinking about if you have a lead that comes in online. You meet somebody at an open house, you are out networking and you exchange business cards. These are going to be very dependent on the source of the connection. So in my business, we typically work based on content and relationships, and so, because I don't really do a lot in terms of paid online marketing and we don't need to be like 50 touches in the first five days, we keep it very simple. We have a new buyer sequence, we have a new seller sequence and I also have what I call a networking eight by eight, which is when you meet somebody and they're not necessarily ready to do a real estate transaction, but they want to stay in contact. That is where that campaign comes into play, and so writing your new lead sequences with the understanding that the goal is not to sell the house, the goal is to get them on a discovery call. These are going to be really focused on getting them to respond to you, getting them to engage with you, offering social proof and case studies. The second type of nurture funnel that we want to have in your business is once you've actually had the discovery call with them, but they're not ready to sign on as a client yet, and so these are what we call our nurture funnels. And so here, these are typically the longest ones that you're going to think of. So the first type the goal is to get them to book the discovery call.
Speaker 0:In this section, the goal is actually to get them to engage with you, to get them to respond to you, to really continue building that relationship, because in a lot of cases, yes, you're going to find the discovery call leads to a direct consultation, but there's going to be many, many cases where you have a discovery call with someone 15 minutes and you realize that their lease doesn't end for another 11 months, or they are not ready yet and they don't really have a timeline in mind, and so the goal here is to nurture them over the long term, to maintain that mind share and to get referrals out of them. The next is going to be your stale lead nurture. Number three is going to be for stale leads, and these are people who have been in your CRM for centuries but you've never actually connected with them. They've never responded to anything, and the goal here is just to get them to like, say something. Right. So, whether it's like, hey, I'm not interested, hey, remove me from your list, hey, yeah, I'm thinking about it, right, but getting them to respond to something so that way you can identify where they are in the process, for some of them it's going to be moving them to kind of an archive and just saying, okay, this person is not ready to do anything, don't need to spend any more time on them. Or it might end up being like, okay, well, now we need to move them into the nurture sequence. The difference between the two is that the nurture sequence really focuses on building relationship, whereas the stale sequence is focusing on identifying their motivation and identifying where they are in the journey. Number four is we have our closed sequence, and so these are for past clients and we really want to focus on deepening that relationship, building true intimacy in that relationship where you guys really get to know each other. They're genuine about wanting to stay in relationship with you. You're genuine about wanting to stay in relationship with them.
Speaker 0:And the fifth is for your sphere, and these are more informational being a good friend, right. Sharing information, sharing podcasts, sharing just good friend right. Sharing information sharing podcasts, sharing just value that make them go. Oh, they're so nice, I'm so glad they thought of me Like I can't believe how thoughtful they are.
Speaker 0:Those are the five types of nurture funnels that, when you have them in your business and they're able to run systematically right, so as you're going through doing your networking, as you're meeting new people, as you're building relationships online, you can very easily add people to these five sequences and there's not much thought that goes into it beyond that. And so, as I mentioned from the beginning, these are working alongside of your calls and your texts and your social outreach, and so you should be using things like smart lists to actually call your database. But the nurture funnels where we're incorporating text and email outreach can be done automatically, so we don't have to think about that, and that's how we can maintain a lot of relationships at a very high level without burning out. With that in mind, please make sure that you join our daily discussion in the Business Systems for Realtors Facebook group, and I will see you in the next episode.
