The Work From Anywhere Agent
Welcome to The Work From Anywhere Agent with Alexa Rosario, where we’re redefining what it means to succeed in real estate.
This podcast is for agents who dream of having the freedom to work from anywhere, scale back their hours without sacrificing results, and ultimately build a practice they can sell.
Join me as I document my journey, sharing practical insights and strategies to help you systemize your business, leverage your resources, and shift your mindset from agent to business owner. I don’t have all the answers, but I’m figuring it out—and I’m bringing you along for the ride.
If you’re ready to break free from the grind and create a real estate business that works for you, this is your place to start.
The Work From Anywhere Agent
23. Why AI is now my secret weapon in real estate
Ever wondered if AI could play a bigger role in nurturing your real estate leads? It struck me that my follow-ups were missing out on an essential boost.
In today’s episode, I dive into my latest experiment with AI.
I've been rethinking how to balance high tech with high touch in this digital age. This journey has led me to explore AI's potential in transforming our outreach and engagement strategies. As I navigate through this, you’ll hear about my mindset, plans, and the incremental steps I'm taking to potentially revolutionize my approach.
Curious about the nuts and bolts? We’ll discuss how AI can seamlessly integrate into nurturing new leads—especially those who aren’t in our immediate sphere. From setting realistic expectations to identifying the right touchpoints for AI interaction, this episode is jam-packed with actionable insights.
Join the conversation! I'd love to hear your thoughts and experiences as we explore this game-changing tool together. Don’t forget to drop by the Business Systems for Realtors Facebook group. 🚀✨ Let's redefine what’s possible!
Business Systems for Realtors Facebook group: https://facebook.com/groups/bizsystems.
7-Day Funnel Challenge: https://orbit.realestate/cnfin7days
Explore how you can team up with us at eXp: https://alexarosario.com/exp.
In today's episode, we're talking about playing with AI to respond to and nurture your database. Now, I will tell you that this is something that I've wanted to do for a long time and I've seen a lot of back and forth about it, right, but I haven't found the perfect way to use it yet, and so, going into this, I wanted to share a little bit about kind of my mindset, my plan, how I look at taking on new projects like this, and sort of how I set expectations. So the first thing I think I need to cover is how we're planning to use AI. So I'm really big on this mindset of high tech and high touch, right? So if you've been through our challenges, you know that I talk a lot about the top, middle and bottom of the funnel. At the top of the funnel is when you're at the mall and the person who is at the little kiosk is like, oh, look, how softer our hand cream is, and they're trying to get you to come over and you're like, no, I'm good. But if, let's say, for example, you've been like, oh man, I really need some new hand cream, right, like you're, you realize how dry your hands are and you're like I've been looking for this and you know what? Let me just stop. That would be the middle of the funnel, so not being interested and just kind of being like, oh, this is cool, whatever, disregard it. Top of funnel, middle of funnel, there's a problem that they understand and are open to solutions for it, and at the bottom of the funnel is when you're actually standing there, you're deciding on which scent that you want and which kind of texture of hand cream that you want and you're ready to actually purchase.
Speaker 1:So when we think about this in terms of content, in terms of nurturing our relationships, at the top of the funnel is all the people who have said that they're not necessarily in the market to buy or sell real estate right now, and so that doesn't mean that we stop nurturing them. It means that we nurture them differently, right? So we nurture them in a way that's more focused around the lifestyle of living in your area in my case, in South Florida rather than focusing on the real estate side, because if they live here, if they live in the area, they're going to want to know about the things that are happening, right? So that's relevant to everybody, regardless of where they are in the real estate journey. Then, once something happens in their life and they realize that real estate might actually be something that they need to start taking seriously, then this is where Mindshare comes into play, and so when you have Mindshare, they start seeking you out, they start asking questions. They might not have a timeline yet or they might have conditions that need to happen before they are ready to move forward, and then when they're actually ready to transact is when they're at the bottom of the funnel, and so this is something I talk through in all of our challenges, right, but it's really important when we go into thinking about AI.
Speaker 1:So when I'm thinking about this, I don't want AI to step into my sphere relationships. I don't want AI to step into nurturing my hot leads or even nurturing my warm leads that I have an existing relationship with. However, the way that I'm planning to use this is when somebody's searching for properties on my IDX tool I use RealScout and they're not someone who's in my sphere and I don't really have a relationship with them. Like there's a good chance that if I keep reaching out to them, they're probably not going to answer anyways. So this is where AI would step in. I don't have an existing relationship, but the goal is to get them to book a call on my calendar so that I can get to know them right, to get them to book a discovery call, and so, with that in mind, what we're looking at here is not just saying, hey, ai is going to just reach out to people, but being very specific about who it's going to reach out to kind of the tonality and the verbiage and what the goal actually is for that AI to reach out, and so that is kind of the approach that I'm taking here. The same will go for our content leads that are not already in our system. So if somebody opts into one of our lead magnets or something like that, they're going to be added to AI under the condition that they're not in our sphere. And I know that sounds like super complicated, but it's really not. It's just using filters to make sure that the right people get on AI and the wrong people don't.
Speaker 1:Now, in terms of expected outcomes, I'm a firm believer that this alone is the difference between determining if something is successful or not right. If we go into it with this mindset of like, okay, I'm going to have AI reach out and 10% of people or 20% of people are going to respond to us, we're probably going to be disappointed and we're going to think that it's not working. But when we go in with realistic expectations, what I'm thinking is, over the next three months, I'm looking for at least two to three percent of the people who I'm adding to AI to start responding. And the reason that I came up with those numbers is because, typically, if you survey any audience and you ask, let's say, 300 people if anybody's shopping for a new suit, you're typically going to find about two to three percent of the audience is shopping for a new car. You're probably going to find two to three percent of those people who are shopping for a new car, and so that would be out of, let's say, 300. That would be around nine or 10 people, right, and so I know that doesn't feel like a big win. But when we go into this thinking about it as that was a lot of early lifting that I didn't have to do and now I can just focus on those nine or 10 people, but knowing that those 300 people are all being nurtured is definitely the way that I want to go about doing this, and I also want to add here that I'm being very conscious as well about what I call stale leads.
Speaker 1:People who opted in I met in an open house. They reached out about real estate through Instagram, something like that, but I haven't had a conversation with them in more than six months. They haven't answered anything and at this point I don't even know if they're still in the market. I just know that at some point in the past we have interacted about something real estate related. Those people will also go on an AI outreach plan. Doing it this way, we can get through a lot of contacts really quickly so that the ones that are responding are the ones that I get to step in and actually engage with.
Speaker 1:Now, going into this, throughout those three months that I'm going to run this experiment, what I'm looking for, as I mentioned, is about 3% of the people who are on it to start responding Now. If, let's say, for example, after the first two to four weeks, nobody has responded, then what I would start doing is looking at the language that the AI is reaching out with. I would start looking at how many people that are reaching out right, because it doesn't necessarily have to be 3% in that first month, but we should start seeing at least one or two people who are responding and then over those three months we'll see again. Using the 300 people, we should see about 10 responses, right. So that is just about one a week. So if we go a month without getting any responses, that tells us that our approach is off and we need to adjust it. And then the last piece of going into this is, as we start getting really effective with this and we know, based on the numbers, 3% of people are going to respond within three months, or 3% of people are gonna respond within six months, and if we have X number of people on the AI nurture, we can expect Y percent of them to book a discovery call on our calendar.
Speaker 1:Then the next thing that I start thinking about is OK, how do I get out of having to respond to the people who are replying to the AI and actually getting them to book the consultation? And so then it becomes either A can we train the AI to be better at converting those appointments or, b do I need to have a VA step in and handle those situations so that I'm only handling the actual discovery calls? And so over time this is kind of the process that I go through. In any time that I start adopting or implementing anything new, it's like number one wow, this is a cool idea, how would I even go about doing this? Then it's like okay, when we do this, how are we going to execute it and what are the expected outcomes? And from that expected outcome, we also have to make sure that we put a set timeline on it.
Speaker 1:One of the things that I've found in myself is that once I start getting bored with something, it means that I've found in myself is that once I start getting bored with something, it means that I've systemized it to the level that there's not really any excitement in it for me, and so that's when I start thinking about leveraging it to somebody else, because I know that they're going to do it right, because we built the system so that it's foolproof, and so I hope this was helpful today. So let me know in the Facebook group, like are you interested in using AI outreach? Does that make you really uncomfortable? Like, walk me through, kind of where your head is at. So join us in the Business Systems for Realtors Facebook group and I will see you in the next episode.
