The Work From Anywhere Agent
Welcome to The Work From Anywhere Agent with Alexa Rosario, where we’re redefining what it means to succeed in real estate.
This podcast is for agents who dream of having the freedom to work from anywhere, scale back their hours without sacrificing results, and ultimately build a practice they can sell.
Join me as I document my journey, sharing practical insights and strategies to help you systemize your business, leverage your resources, and shift your mindset from agent to business owner. I don’t have all the answers, but I’m figuring it out—and I’m bringing you along for the ride.
If you’re ready to break free from the grind and create a real estate business that works for you, this is your place to start.
The Work From Anywhere Agent
28. My new 30-day experiment with AI
Have you ever wondered if AI could revolutionize your lead generation strategy? Today’s episode of The Work From Anywhere Agent explores an intriguing 30-day experiment where I'm diving deep into the world of AI and ads. Initially hesitant about the power of Facebook ads, I've decided to challenge my beliefs and leverage AI to transform my approach to lead generation.
On this personal journey, I'm peeling back the layers of AI-assisted ad strategies, focusing on high tech and high touch tactics. From creating a compelling lead magnet to having AI-driven conversations with "Victor," my custom ChatGPT, this experiment is about discovering untapped potential in digital advertising. It's a vulnerable process filled with uncertainties, but it's pushing me to rethink conventional methods.
In today’s episode, I reveal the intricacies of engaging with AI to optimize ads, generate clicks, and ultimately book calls—all in real-time problem-solving mode. I’m also sharing my daily routine of feeding stats back to Victor to refine strategies. Curious about the initial hiccups and how we transformed them into clicks? Tune in to catch all the details and explore where this path might lead.
If you're intrigued by the idea of enhancing your lead funnels with AI, join me in this journey! Connect with us in the Business Systems for Realtors Facebook group, where we exchange ideas, insights, and support. Plus, consider participating in the experiment yourself—let's see if AI can redefine our approaches together.
Business Systems for Realtors Facebook group: https://facebook.com/groups/bizsystems.
7-Day Funnel Challenge: https://orbit.realestate/cnfin7days
Explore how you can team up with us at eXp: https://alexarosario.com/exp.
In today's episode I wanted to share with you a project that I decided I'm going to take on, and so this is one of those random I wonder if this is going to work, type of things, and I honestly have no idea what the results are going to be. But I figure, for the next 30 days or so, I'm going to share, kind of my journey, share everything that I'm learning. I was going to kind of journal and document this, and you know I was going to share the results at the end, but I also realized that sharing it this way is going to keep me accountable to getting it done. So I'm going to share with you exactly what it is. I watched this video of this guy who grew his Instagram following to 200,000 followers in 30 days just by using AI, and so, basically, he had a conversation with ChatGPT. He had a custom GPT that he kind of went back and forth with, he shared his stats with all that fun stuff. So I was like, ok, well, this should be fun. So I decided that, instead of just focusing on organic content, one of the things that agents have asked me about a lot is ads, and I've been the first one to say from the very beginning that I am not an ads person, not because I don't believe in them. I still stand pretty firmly on the fact that IDX leads are some of the lowest quality leads that you'll end up getting and that they typically have less than a 1% conversion rate. However, I don't have anything against lead magnet ads and focusing on value-based ads if they're going to be niche specific, and so there's a couple of kind of different platforms and stuff that focus on this, but it was something that I decided that I'm pretty much a beginner in. It's something that I've always sort of shied away from that I decided I'm going to do the AI experiment and I'm going to give it 30 days and I'm going to, basically, every day, input my results, input my stats, stats and let it make suggestions on what to do from there.
Speaker 0:This started with putting together a lead magnet that focused around the seven things that my clients wish they knew before they inherited property, and basically what I did to put that together was I had a conversation with ChatGPT. I said here are the seven clients that I want to tell their stories. I want this to be a lead magnet. That is pretty much a instruction manual, if you will, of seven things, and so each of the lessons tells the story, and then it shares the lesson, and so this is a lead magnet that's eight pages or something like that. It's designed now by a VA. There's a couple of AI tools that you can use for taking like a Google Doc, and using AI to design them, but for the purposes of this example, I used my VA and so have that lead magnet.
Speaker 0:And now I'm like, okay, I need more ways to promote this. So number one is I went back to thinking about how a lot of our agents love the concept of lead funnels, but they don't want to do the videos, they don't want to do the case study videos, they don't want to do any of the things that come along with it. So I'm like, okay, well, let's see if we can skinny it down a little. Let's see if we can get better results by doing less work, and let's see if we can get AI to be a big helping hand in this. And so I started another chat and I was like here's my plan I want to generate leads to this lead magnet and I want those leads to book calls on my calendar.
Speaker 0:Now this started with, basically, me saying I suck at ads and I need you to tell me exactly what to do. And so earlier this week, in our mastermind, one of the things that we talked about was how to have conversations properly with chat GBT. Right, like a lot of times it'll give you like here's all the different ideas, right, and I'll go back and forth with it and I'll say something like hey, you're giving me too much information, just give me the plan, or ask me the questions that you need to know to be able to give me a very specific plan. And then from there then it'll give me like OK, here's the plan, step one, step two, step three, so on and so forth. I'm like OK, now tell me what is the first thing that I need to do. And then I'll ask questions should I do this? What should I put for this? What copy should I put? That sounds too salesy, can we change it? And so you're having this conversation over time, right?
Speaker 0:And I set up the ad inside of Orbitz we have our ad manager and I basically went through every single section and was like okay, what do I put for the ad? What do I put for the copy? What do I put as the text on top of the photo. What do I put for the lead form, what do I put in the questions for the lead form? And I literally every single thing. I didn't make any decisions on my own. I just asked ChatGPT, what should I put for this, what should I put for that, and so on and so on and so on, right, and so got the ad launched.
Speaker 0:Then, for the first six hours or so, we started getting like views, but there was no clicks. And so I'm like OK, so I sent back the stats hey, we're getting views, we're not getting clicks, so on and so forth. So then ChatGPT basically said by the way, I'm going to I'm going to use the word Victor because my ChatGPT I created what's called a custom GPT, and I can talk about that in another episode here. But the custom GPT is basically you give ChatGPT a specific set of and that becomes kind of its framework or its personality, if you will. So this version of my custom GBT, which is hosted inside of ChatGBT, I named him Victor and so I call him my chief revenue officer and my sales coach.
Speaker 0:I sent it back to Victor and I basically was like we're getting views, but we're not getting any clicks, so he rewrote the ad, so then immediately started getting clicks on the ad. Okay, boom, that's one step down. So then I started saying, okay, well, what kind of stats should I expect? And so it broke it down based on if you spend $600 a month, if you spend $1,000 a month, if you spend $1,500 a month the 600 was because I just estimated $20 a day and so it basically said, ok, well, at $600 a month, you should expect to take one to two listings, because I'm using my inherited property guide, so it's focused on getting listings right. Then I started saying, ok, well, now, based on the stats, right, because I sent it the cost per click, I sent it the cost per lead and then also I sent it the reach. It continues to make suggestions.
Speaker 0:Oh, by the way, I also forgot to mention it also gave me the follow-up copy after somebody opts in. And so what I did was literally took, copied and pasted the text and the email campaign. So it's a 10-day campaign that has five emails and, I think, four texts and those go out over the first 10 days texts and those go out over the first 10 days. And I copied and pasted that directly into Orbit. So now the automation runs. Where the person opts in, all of the follow-up ends up happening automatically, and so the goal of the follow-up sequence is to get them to book a call on the calendar.
Speaker 0:But here's the other thing that actually surprised me. The suggestion that Victor made was that when I use a lead form, so instead of using landing pages, instead of using funnels inside of a traditional way, using the lead form funnel, if you will, within Facebook so when a lead clicks on your ad, what happens is it takes them to a welcome screen that gives them a quick little blurb about what they're opting into. Then they click like download and then it has their contact information, and so, because Facebook auto populates most of that, it will automatically take that information, and then, once they hit submit, there's a thank you page. On that thank you page, victor actually recommended to have them book a discovery call, and so we talked through the like stats and the likelihood of that happening, and so now, basically, what we've come up with is, on the thank you page, give them the opportunity to book the call as well as the follow-up sequence is encouraging them to book a call on my calendar, and so doing it this way. Now the goal is to get people to book calls directly from the ad or directly from the follow-up sequence, without me having to actually talk to them. Now I'm still going to call them.
Speaker 0:From the very beginning I've always said high-tech and high-touch, right. So I'm still going to call them, still going to reach out, but I'm curious to see if that's going to work, like I honestly don't know. This is an experiment and I'm kind of walking you guys through how my brain works when I'm putting together something like this. And the other piece of this is we've kind of put a plan together that once we capture a hundred leads, then we're going to start doing retargeting to that specific audience, and so that audience is going to focus on the people who have already opted in and then sharing more case studies as a retargeting ads. So now we have the follow-up sequence, we have the retargeting, we have my calls going out to them, all that fun stuff.
Speaker 0:And so the goal is, like I said, to get more calls booked on my calendar and doing it in a way that is both high tech and high touch. And so basically my plan here is every single day I'm going to log into Facebook ad manager. I'm going to log into Orbit, I'm going to send Victor a screenshot of the stats and I'm going to ask for his recommendation on what we should do from there. Now, once the ad starts working really well, then the focus will shift to conversion, right? So it's not just about the ad performance, but it's also the performance of the emails and the text messages. So we're looking for a specific response rate, we're looking for a specific number of people booking discovery calls on my calendar, and so we're just taking this like one baby step at a time. Right?
Speaker 0:This is a very ongoing conversation, and the one thing I would leave you with is when, whenever you ask for something and it gives you like here's 18 steps or here's 18 things that you can do, like number one is say what information do you need for me to be able to give me a specific action plan? Then it's going to ask you however many questions. You answer those questions and then, from there, then you're going to go and say, okay, now walk me through step one, and then you're, as you're talking to Chad GPT, you're going to start doing step one and you're going to just go back and forth. What should I put here. What should I say for this? What do you think about this? Can I try it this way, just like you would if somebody was sitting over your shoulder? If you decide to take this experiment, let me know. I would love to see somebody else try this as well. But I'm very excited to see how the results come out and I'm going to share these with you every step of the way.
Speaker 0:So every day I'll come on here for probably the next 30 days, share kind of my takeaways, kind of what I'm learning. On the first day, halfway through the day, when I wasn't getting any leads and I felt like it wasn't performing, I was already like this is stupid, I don't want to do this. So I was already ready to throw in the towel from like day one, but I stuck with it and thank God because it's now performing and I'm excited to see what the results are. So, as always, join us in our business systems for realtors Facebook group. If you want to join me on this challenge, let me know. I would love to hear kind of your guys insights and everything as well. I'm really looking forward to this. If I can spend $600 and take a listing like all day, every day that is going to explode my ad budget. But again, I have no idea if this is going to work, but I'm going to share the journey with you guys.
