The Work From Anywhere Agent
Welcome to The Work From Anywhere Agent with Alexa Rosario, where we’re redefining what it means to succeed in real estate.
This podcast is for agents who dream of having the freedom to work from anywhere, scale back their hours without sacrificing results, and ultimately build a practice they can sell.
Join me as I document my journey, sharing practical insights and strategies to help you systemize your business, leverage your resources, and shift your mindset from agent to business owner. I don’t have all the answers, but I’m figuring it out—and I’m bringing you along for the ride.
If you’re ready to break free from the grind and create a real estate business that works for you, this is your place to start.
The Work From Anywhere Agent
31. How a Simple Text Revolutionized My Real Estate Interactions
Ever had that lightbulb moment where you realize the simplest things can make the biggest difference? That's exactly what happened to me as I dove deep into Fanatical Prospecting, a book I've loved for ages. It turns out, I was overlooking how critical the right list of people to call really is in proactive prospecting.
As I revisit my practices, I'm discovering how tapping into the data of who's been browsing real estate on your site can spark meaningful conversations. Leaning on technology like IDX and Real Scout, I'm able to connect with potential buyers without seeming intrusive. It’s a shift from the old ways of feeling “salesy” to having genuine, life-focused real estate discussions.
In today’s episode, we explore how using automated triggers and AI can open doors to conversations with people who genuinely need guidance in real estate. This approach not only increases engagement but keeps things relaxed and natural, something I've been experimenting with to great success.
Curious to hear more? Tune into the episode to discover how you too can harness technology to foster real connections. And as always, I’d love to invite you to join our discussions in the Business Systems for Realtors Facebook group. Let’s grow and learn together!
In today's episode we're talking about the easiest list of people to call, probably on the planet. So I've been reading this book called Fanatical Prospecting and I've read it like three times before. Love this book to death. But one of the things that I have missed in the past that I caught this time was how important the list of people that you're calling is right. And so, yes, we know like we're supposed to call our sphere. We know that we should call our leads all that fun stuff but when it comes to proactive prospecting, the fastest, easiest way to generate conversations with people who are interested in shopping for real estate you ready for this Are the people who are looking at properties on your search site.
Alexa:Now, I'm not a big fan of IDX leads in general in terms of like paying for Facebook ad leads, because typically the conversion rate is super low on them. Most agents see around a 0.5 to 1% conversion rate. However, if you're setting your own database up on an IDX search and you're watching to see who is active and who is searching for properties and who's saving properties, and then this is where the technology comes in. So I just want to give you like from the high tech, high touch perspective, right. So we know that they're looking at properties and we don't just want to say, oh hey, I saw you were looking at properties on my site, because then people kind of get like, oh, you're stalking me, right. But if we focus on, hey, I just wanted to check in. You know, we've seen the market shifts a bit and so I just kind of wanted to share that with you and see if you had any questions about the market. All of a sudden they're like oh, actually so funny that you called I've been looking at properties on your search site and blah, blah, blah and you start having these great conversations.
Alexa:The second piece to that is using the automations to start reaching out, to generate the conversations, right? So in my case, we built an automation where we use RealScout as our IDX search and so we have a Zapier trigger set up where somebody views a property. It then updates the field in Orbit basically saying, like this person's been actively looking at property and so I call through that list and see and take the approach that I just gave you, and then we have an automation that goes out, that uses AI to draft a text that basically says something along the lines of like hey, it looks like you were looking at properties on our site, so on and so forth. We do it as a text because it's a little less jarring versus when somebody calls and says it. I found it comes across differently. People respond to text, but if you do it over the phone, in my experience, they get a little kind of like taken aback by it. So with the text it's a little bit more direct when I get them on the phone, a little bit more casual, a little bit more laid back, and so that conversation from that outreach attempt over text generates the conversation right. So they reply back and they're like oh yeah, I was looking, I'm thinking about so, on and so forth, or the search is not right, can we get this updated? And all of a sudden you now have a conversation with someone who is interested in real estate and now you can start paying attention to their life events.
Alexa:The other day, during our mastermind, one of the things that came up was that one of our agents was saying whenever somebody makes a big change to their criteria, right, so they start looking at, you know, instead of $250,000 condos, they start looking at $600,000 houses.
Alexa:Well, maybe they just got engaged and they had a life event that's causing them to look at bigger properties. If the area that they're looking at drastically changes, that typically is a notification of a life event, right? So, even though they're only looking at property, you can learn a lot about what they're looking at, about what's going on in their life, by what they're looking at and what their search history shows us, and so this is a great way to start reactivating people in your database, where it makes it easy to have great conversations that are real estate focused, without you having to feel salesy right Like. You can reach out, make sure that the property search is set up accurately, get to know kind of them and what's going on in their life, and it's such an easy conversation to have. So that's the episode for today. As always, please join in on our daily Facebook discussion in the Business Systems for Realtors Facebook group, and I will see you in the next episode. Bye.
