The Work From Anywhere Agent

33. Consistency Trumps Perfection: Building an Audience on Your Terms

• Alexa Rosario

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Why does choosing audio over video make sense for some of us? I had an insightful chat with an agent, and it dawned on me that perfection isn't the key—consistency is. This realization came as I reflected on habits I've built, like reading daily, which felt manageable and impactful without overwhelming expectations.

Today's journey delves into my decision to stick with audio for my podcast, and not just out of convenience. It's about creating content consistently and repurposing it, like training AI to think like me. As Russell Brunson's journey inspired me, finding a rhythm in daily publishing has become invaluable, helping refine both content ideas and message delivery over time.

In this episode, you'll discover more about my ad experiments with AI, from generating lead magnet content to refining ad performance metrics. It's an evolving process, aiming to naturally lead potential clients to engagement—without feeling contrived or hurried.

I'm excited to share these experiences with you and hear your thoughts. Swing by our Facebook group to continue the conversation, dive into the 7-Day Funnel Challenge, or explore what eXp offers. Let's grow and learn together!

Alexa:

So the other day I was talking to one of our agents and she was like, I've been listening to your podcast and I'm just curious, like, why aren't you doing it as video? Like why are you only doing audio? And so I was like you know what? That's? A great question and a perfect podcast topic idea.

Alexa:

And so it really comes down to for me, is consistency right, like I used to be the person where it was like everything had to be perfect before I even started something, and last year I went through this process of I read the whole Bible, right, and so when I started it was kind of like, let's just see if I stay consistent to this. And then I really built a habit around it and I started to see how that consistency like just doing a little bit every single day made a really big impact and it didn't feel overwhelming. It wasn't something that, like, I dreaded because it was only 15 minutes or so, but, like the concept of having to sit down, make sure that I'm all made up, make sure my hair is done, like right now I'm recording this in leggings and a sports bra and my hair is pulled back in a clip and I have no makeup on and I definitely just do not want to be on camera, right. So like, yes, would video be better? 100%, there's no debating that. But the reality is, if I waited until I was ready to do this as video, it would never happen, right? Or it would happen inconsistently, because I'd have to look perfect and feel perfect and want to be on camera and have the lighting right and do all the things in order for this podcast to happen. So instead I just decided that it was just going to be audio and it wasn't going to be as good as video, but it was still going to work, and so that was kind of my mindset going into this.

Alexa:

And then the other thing was to take the transcripts from this podcast and be able to repurpose them, not just for content, but also to train my AI, so that my AI knows how to think like I do, knows how to explain things like I do, knows how I talk, knows the language patterns I use, knows the quirky things that we talk about, like high tech and high touch and the different types of funnels and the different phases of the client experience and all these like things that are nuanced, right. So I figured if I was gonna be publishing every day. I might as well also be uploading that into our AI to train, so that way. I don't know exactly what ways I'm going to use that yet, but I know that that's going to be valuable at some point. And the reason I decided to start doing this every single day is because when I first got into funnels, I read all of Russell Brunson's books, like Dotcom Secrets, expert Secrets, traffic Secrets the whole shebang. Loved all of them, but one of the things that I found that I was so resistant to was in the beginning of Expert Secrets. He talked about how important it was to number one, build an audience, and, number two, get good at delivering your message, and so he talked about how he started a podcast called Marketing in your Car. When he was getting ready to launch ClickFunnels and it was literally what I'm doing right now he was willing to sit down and talk to the audio for 10 minutes a day, right, and from the time it took to get from his house to his office, and so he was able to stay consistent that way, and it was something that was just like super easy to religiously do and never forget that you were going to do it Right, and so that was what it came down to.

Alexa:

And the reason he says to publish every day is because if you're going to be someone who's a thought leader, if you're going to be someone who's an expert in your space, that your message needs to be getting out there every single day. You have to be communicating your message every single day. So do we do that with lead generation? Yes, of course, but to do this in 10 minutes or 15 minutes or whatever it is, every single day you're going to find that, a you start thinking about content ideas all the time and, b you get really good at, like I said, delivering that message. And so every conversation that you're having, like the one I had with our agent the other day, when she asked why I only do this as audio, became oh well, that's a content idea, right? So this just becomes kind of a conversation with your audience, with the people who want to work with you, who want to do business with you, rather than just saying I'm only going to create content when I have something to sell, and so that's kind of the mindset behind that.

Alexa:

Now, just to be clear, like I'm not here to tell anybody what to do, like this podcast really is not for that. What I'm really building this platform for is to share. These are the things that I'm testing and eventually we're going to start bringing on some of our agents to share what they're testing and what they're working on and how things are going for them, so that way you can learn and maybe learn from some of my mistakes. Like I've been very transparent and very honest from the very beginning that, like I don't have it all figured out right, like I don't know everything about funnels, but what I do learn and what I do know, I always love to share. And when something does work, I'm like, hey, guys, you got to go do this. And when something does work, I'm like, hey, guys, you got to go do this. And when something doesn't work, it's like, oh man, I really thought it was going to. Or you know, like, ok, maybe we need to step away from that or maybe we just need to continue tweaking.

Alexa:

And in that same vein, in that same breath, I talked about, on the last episode, my ad experiment that I have going on right now with ChatGPT, and so, if you missed that episode summary version is the fact that I basically had AI help me write a lead magnet. So I gave it all of my case studies. I told the stories about it. It put together the actual copy for the lead magnet. I sent that over to my designer. She had that designed. I just did another lead magnet myself in TypeSet, which uses AI to help you design, which was really cool as well. So if you wanted to do it that way, perfectly awesome.

Alexa:

And then I had AI start drafting my ads, and so I just wanted to give you some quick stats around what we're doing right now. Okay, so the AI said that, based on my click through rate meaning when somebody sees my ad on Facebook, what percent of them are clicking through to the ad right now I'm at 1.9%. The goal is 2%, so that has steadily increased. From like 0.7% we're now at 1.9, and so we're almost there, right? So once that number hits 2%, then the recommendation from Victor, my AI bot that's helping me with this, is to start A B testing the ad, so start using other variations of this ad. In terms of lead gen. So right now we're getting leads for about $9.80 a lead. I'm only running this for $20 a day.

Alexa:

It's been five days, so we've generated 10 leads, and so, now that we know that the ad is working itself right like that, the leads are coming in, all the metrics for the ad itself are working, now it's time to pivot and focus on getting them to actually book a discovery call on my calendar. And so this is going to be the part that, like I have not played with ads before, so this is well. I'm not gonna say I've never played with them. I've never done it in this way, where the goal was to get them to actually book a call on my calendar. Now, victor, my AI bot, has set the goal that 10 to 15% of people who opt into the ad will book a call on my calendar. So that does still mean that I'm still calling them, but in most cases, most of them don't answer. But I am still calling them, so in a lot of cases they don't answer. We have a 10-day outreach sequence that I had AI write, which includes texts and emails, and so I am seeing that they're opening the emails. They're not responding to the ads yet, and so there has only been, I think, two of the days that I actually called the leads, because today is Monday, and so I'm going to go do that later today and I'll let you know how that goes.

Alexa:

But now the focus here is to build my pipeline of people who are interested in inherited property. Right, like that means that they're probably gonna be more at the middle of the funnel, meaning that there's probably gonna be a little bit of nurture time. That has to happen before they're ready to book the call on my calendar, which is okay. But as we continue to grow this and as we continue to scale up, I wanna see what those numbers come out at. Right, because there's always a population of people who are shopping for a specific thing. So right, because there's always a population of people who are shopping for a specific thing. So I know that there's going to be some portion of them that are going to end up booking calls on my calendar, and then the goal is to take listings from there. So, again, this is all an experiment. I don't have any more data other than what I'm giving you right now, but what I will say is that right now we're working on getting those people to book calls on my calendar, and so tomorrow I'm going to come back. I'll give you an update on how those conversations went.

Alexa:

Like I said, we only have 10 leads right now, so it's not like there's a huge pool of people to pull from. We're looking at 10 to 15% who are booking calls on the calendar. So literally out of those 10, ideally one of them would book a call on the calendar. That might take another sort of segment of 10 in order to start getting to the point of helping us understand exactly what we need to do to get them booking. But overall, this ad experiment has been really cool and has saved me so much time in trying to figure out what to write, what to put in the fields, what to say for the ad, all that fun stuff.

Alexa:

And so now we're just continuing to tweak until we get them booking calls in my calendar. And so if I can get to the point where for every 10 leads that are coming in, one of them are booking a call, and then my estimation is about half of the people that book a call on my calendar will let me come over and do a property walkthrough, which will turn into about one to two listings. So let's say, for six or $700 a month, so about $20 a day my goal is to take a listing. So, given my experiment, if all happens correctly by the end of this 30-day experiment, I should take a listing. Now I don't know exactly if that's going to happen. That may take a month or two of tweaking and testing to get to that sort of number, but I'm going to share everything along the way. So, with that in mind, as always, join our daily Facebook discussion and I will see you in the next episode.

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