The Unmuted CEO
🎙️ You've been building your business in silence long enough, sis.
Welcome to The Unmuted CEO Podcast—where mom entrepreneurs stop second-guessing, start showing up, and finally get seen for the powerhouse they already are.
I'm Tammy Maynard—mom of six (yes, twins included!), visibility coach, and the woman who turned years of feeling invisible into a thriving business. And sis, if you've ever stared at that "Go Live" button for 20 minutes, rewritten the same caption seven times, or wondered if you'll EVER feel confident enough to show your face online—I see you. Because I've been you.
Here's what you'll find inside every episode:
Real talk about building visibility on YOUR terms—no hustle culture, no "rise and grind" BS, just strategies that work WITH your life, not against it.
Behind-the-scenes of what it actually takes to show up consistently when you're juggling kids, a business, and trying to remember if you ate lunch.
Mindset shifts that turn "I'm not ready" into "watch me work."
Practical systems for batch content creation, time management, and staying visible without burning out.
Guest conversations with women who've walked this path and come out the other side—thriving, not just surviving.
This isn't another podcast telling you to do more. This is permission to show up as you are, build confidence one post at a time, and finally turn that quiet potential into the seen, paid impact you've been dreaming about.
Whether you're a brand new entrepreneur or you've been lurking in the shadows for years, it's time to get unmuted. Your voice matters. Your business matters. And sis—you were made to be seen.
New episodes drop every Monday—because your next level of confidence can't wait.
Subscribe now and join the sisterhood of women who are done playing small. Let's show up and sell out—on our terms.
The Unmuted CEO
You Don’t Need to Go Viral — You Need to Be Visible
If you’ve ever watched a post flop and wondered if you’re cut out for this, take a deep breath—you don’t need millions of views to grow a real business. We unpack the difference between fleeting attention and durable visibility, and we show how consistent, human presence turns quiet viewers into loyal clients. Trust is the currency here, and it’s earned through steady action, not lucky spikes.
We start by reframing virality: attention can be loud, but it’s often shallow. Visibility, on the other hand, is about showing up where it counts, on a rhythm your audience can rely on. You’ll hear how one coach filled her 1:1 spots without a single viral hit, simply by sharing one honest story a day. We break down what consistency looks like in practice—one strong, helpful video, a weekly story with your face, and a simple email your people can look forward to. That cadence builds brand recognition and authority, even when the like count stays modest.
Then we talk mindset. Stop treating the algorithm like your boss; you’re the CEO and the platform is your tool. When you create to serve, not to please the feed, your message lands deeper and travels farther. To make it practical, we offer three high-impact plays: post with intention by asking who needs your message today, repurpose proven content to avoid burnout, and engage like a human—comment thoughtfully, reply to DMs, and use names so people feel seen. These small, consistent actions compound into trust, influence, and income.
We close with a seven-day visibility challenge: share something simple, real and you each day—no trending sounds, no filters, no perfection. Tag us with #unmutedCEO so we can cheer you on and spotlight your work. If this resonated, hit follow, share it with a friend who needs permission to show up, and leave a quick review to help more women find their voice. Your story matters, your visibility matters, and your next client might already be watching—quietly waiting for your next consistent step.
Every review, every share, every message helps us reach and raise up more unmuted women.
If you’re loving what you’re hearing, sis, hit subscribe and leave a review. Every share and review helps another sister find her way to this community.
✨ Tag Me: Screenshot this episode or share your bold move on Instagram—tag @tammymaynard_official
and use #BeUnmuted!
✨ Hang with me on Social Media:
Behind-the-scenes of CEO life, motherhood, faith, and my best visibility tips—plus DM me your “aha moments” from the show!
➡️ beacon.ai/tammymaynard
✨ Grab Your Free Visibility Checklist:
Ready to show up and be seen? Download the “Visibility Checklist for Introverted Mompreneurs”—your first step to going from invisible to Unmuted!
➡️ tammymaynard.myflodesk.com/visibility
✨ Grab Your Free Confidence Builder Checklist:
Let’s build your confidence, one intentional action at a time.
➡️ theunmutedceo.com/confidence-builder-checklist
✨ Want to be a Sponsor?
Are you a brand or business ready to reach purpose-driven women in business, faith, and motherhood?
Let’s partner! Get your products, services, or story in front of our powerful Unmuted CEO audience.
➡️ theunmutedceo.com/sponsor
✨ Want to be a Guest?
Do you have a story, message, or expertise tha...
Welcome back to the Unmuted CEO Podcast. I'm your sis, Tammy Maynard, your confidence and visibility coach for entrepreneurs who are tired of transmall, hiding behind their screens and waiting for the perfect moment to finally show up. Around here, we get real about what it means to build a brand, raise a family, and chase your dreams without losing yourself in the process. Now, before we get into today's episode, do me a quick favor. Hit that follow button so you never miss an episode. And if this one hit home, share it with your biz Bessie and tag me on IG or TikTok. Let's help some more moms out there get unmuted. If you ever thought you had to go viral to be successful, this one's for you. Because today, we're breaking down why disability matters more than virality and how to grow your business, even if your videos only get 100 views. Let's get into it. Okay, sis, let's be honest. How many times have you posted something, watched it flop, and immediately thought, well, guess I'm not cut out for this? I know that feeling because I've been there. You pour your heart into a reel, you add captions, you even hit add trending sound, and still, crickets. Then you scroll and see another Montpreneur dancing with her cup of coffee and she's got two million views, and suddenly you're questioning your entire existence. Should I be doing choreography too? But here's the truth that nobody tells you, sis. Going viral doesn't mean you're growing. There are creators out there with 2 million views and$0 in the bank. And there are moms out there with a thousand loyal followers making consistent income. Viral gets you attention, yes, but visibility gets you trust. And trust is that's what gets you paid. Pause for a second. I want you to screenshot this episode and post it to your story with the caption. I'm choosing visibility over virality so I can repost it and cheer you on. Let's make it a movement, okay? Now, let's break this down. Visibility is not about being everywhere, it's about being consistent somewhere. You don't need to post five times a day. You need to show up in a way your audience can count on. That might look like one solid video per day that actually helps your audience solve a problem. Showing your face once a week on stories, sending an email every Thursday to your list. When people see you consistently, they start trusting you subconsciously. Consistency doesn't just build an audience, it builds authority. People start saying, Tim is that confidence coach who's always showing up with something real. That's brand recognition, sis. That's visibility. I remember when I first started showing up on camera, I'd get maybe five or ten likes. Half of my cousins, and one was my mom. But seriously, a few months later, a woman DM'd me and said, sis, I've been watching you for months. You helped me finally post my first video. That's when it hit me. Visibility was working even when it looked like it wasn't. Your audience is watching, even if they're not commenting yet. Keep showing up. I want you to DM me after this episode and tell me one way you're going to show up consistently this week. I'll hold you accountable. Let me say this with love. Stop treating the algorithm like it's your employer. Since you are the CEO. You don't work for Instagram. Instagram works for you. If you post only when the app rewards you, you've only handed over your power. I know you're tempted to chase that little dopamine hit from a viral post. We all are. But that's not sustainable. But here's what doesn't change. People connect with people who are real, relatable, and reliable. That's visibility. That's influence. That's impact. One of my clients went from 300 followers to fucking out her one-on-one coaching. Not because she went viral, but because she posted one honest story every single day. Her strategy, show up as herself. That's it. Since if you've ever been frustrated by the algorithm, drop a comment or tag me with hashtag unmuted CEO and tell me what part of your journey you're ready to show up for anyway. Let's get practical. Here are three ways you can boost your visibility starting today, right now. No viral sounds, no fancy lighting, no excuses. Number one, show up with intention. Before you post, ask yourself, who needs to hear this today? When you focus on serving, not selling, your content hits different. People can feel your heart. Number two, repurpose what you already have. You don't need to create from scratch every day. Tweak the hook, re-record it, and boom, visibility without burnout. Number three, engage like a human. Visibility isn't just posting, it's connecting. Comment on your followers' posts, reply to DMs, use people's names. You want people to start seeing you, start seeing them. Since after this episode, go comment on three women's posts in your niche. Tell them you see them, then tag me and say, Tammy made me do it. Let's spread some CEO energy today. Girl, I know it hurts when you pour yourself into a post and it flops. But listen, your value is not measured in views, likes, or shares. You are not your analytics. You are anointing for impact. Every time you show up, you're building something bigger than numbers. You're building trust, courage, and legacy. Your kids are watching you take up space. You're modeling what it looks like to believe in yourselves, even when the internet doesn't clap for you yet. So even if your posts get 12 likes, keep going. You're not invisible, sis. You're just getting started. Alright, sis, let's put it into action. For the next seven days, I want you to post something every day. Something simple. Something real. Something that feels you. No trending sounds, no filters, no perfection, just visibility. And if you don't believe me, try. I want you to tag me in your post and use hashtag unmuted CEO so I can find you and cheer you on. Let's see what happens when you stop chasing virality and start choosing visibility. Alright, sis. That's your dose of CEO energy for today. I'm sitting here holding my twin right now and he's trying to get my phone. If this episode spoke to your soul, go ahead and leave a review. It helps more women like you find the show and get unmuted too. Wanna be a guest? Hit the link in the show notes or email me at guest at the unmuted CEO.com. And if you'd like to be a partner with the Unmuted CEO podcast as a sponsor, that link is also in the show notes as well. Remember, sis, your voice matters, your story matters, and your visibility matters. I believe in you, and I hope you do too. Until next time, stay unmuted.
