History of Wrap

Episode 010 - Alex Vazquez, Beast Coast Customs

In this episode, I talk with Alex Vazquez of Beast Coast Customs about his journey from running vape shops to becoming one of the most recognized wrap shop owners in the Northeast. Alex shares how the challenges of COVID and shifting regulations pushed him back toward the wrap industry, where his early experience and passion laid the foundation for Beast Coast. He breaks down how branding, marketing, and certifications have helped separate his shop in a crowded market, and why building the right team is the key to scaling quality work.

We also dive into the realities of managing growth—balancing quality with delegation, creating training systems, and learning to trust others with the work. Alex reflects on Beast Coast’s rapid rise in just four years, the role of networking and advanced training, and how his team is pushing to be among the very best. It’s a conversation about resilience, leadership, and what it really takes to turn a vision into a thriving wrap business.

Alex Vazquez (Guest): IG @beastcoastcustom_

BIG THANKS to WrapFam Unleashed for the continues support and sponsorship. - thewrapfam.com

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Brice Shepherd (Host)

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