The Perfect Rise: Conversations with RBA
"The Perfect Rise: Conversations with RBA" is your all-access pass to the heart of the retail baking industry. Each episode brings you inside the kitchen with leading bakers, educators, and innovators who share their stories, tips, and insights. From the secrets of achieving the perfect loaf to navigating business growth, we explore what it takes to elevate your baking craft and career. Whether you’re a seasoned pro, an aspiring baker, or simply hungry for inspiration, tune in and discover how the Retail Bakers of America helps you rise to every challenge—and savor every success.
The Perfect Rise: Conversations with RBA
The Business of Flour: Nancy Muller on Relationships, Consistency, and Legacy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does flour have to do with growth, consistency, and long-term success in the baking industry? More than most people realize.
In this episode of The Perfect Rise, Kimberly sits down with Nancy Muller, a foodservice professional with more than 30 years of industry experience and over 22 years in baking, to talk about the business side of one of the most foundational ingredients in the industry.
Nancy shares how early memories of baking with her grandmother, admiring Betty Crocker, and studying nutritional science shaped her path into foodservice. From there, the conversation moves into the real-world business lessons bakery owners and operators need to hear: why relationships matter more than transactions, how the right flour program supports consistency and profitability, what blind spots show up when bakeries begin scaling, and why “shortcuts” are often smart operational solutions.
This episode is a powerful reminder that the Business of Baking is not just about what you make. It is about the systems, trust, consistency, and decisions that help a business rise for the long haul.
In this episode, we cover:
• Nancy’s journey into foodservice and baking
• How science supports baking problem-solving
• Why relationships are everything in the baking business
• How bakery owners should think about flour beyond cost
• Common scaling blind spots in retail bakeries
• Why consistency matters more than ego
• What legacy really looks like in this industry
Connect with Nancy Online: Instagram
