The Perfect Rise: Conversations with RBA
"The Perfect Rise: Conversations with RBA" is your all-access pass to the heart of the retail baking industry. Each episode brings you inside the kitchen with leading bakers, educators, and innovators who share their stories, tips, and insights. From the secrets of achieving the perfect loaf to navigating business growth, we explore what it takes to elevate your baking craft and career. Whether you’re a seasoned pro, an aspiring baker, or simply hungry for inspiration, tune in and discover how the Retail Bakers of America helps you rise to every challenge—and savor every success.
The Perfect Rise: Conversations with RBA
From Engineering to Bakery Owner: The Systems Behind Sustainable Success with Rachel Lou Martindale
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Most people think baking is about creativity.
Rachel Liu Martindale will tell you it’s about systems.
In this episode of The Perfect Rise, Rachel shares what it really looks like to walk away from a stable engineering career and build a bakery from the ground up—without skipping the hard parts. From scaling recipes and calculating margins to testing demand through pop-ups and navigating a business through COVID, this conversation pulls back the curtain on what it takes to create a business that actually lasts.
We talk about the gap between being a great baker and being a prepared business owner, why slow growth protected her business, and how rebranding around identity and market demand reshaped everything. Rachel also offers a candid look at leadership—what it means to manage a small team, set operational boundaries, and build a business that doesn’t require you to sacrifice your life to sustain it.
If you’ve ever thought about opening a bakery—or you’re already in it and feeling the pressure—this episode will challenge how you think about growth, success, and what it really takes to stay in the industry long-term.
