Pepsi

Pepsi: The Challenger Brand

Pepsi is the story of the underdog that refused to stay down. Born in a small Southern pharmacy as a so-called medicinal tonic, Pepsi went bankrupt twice, survived Prohibition and the Great Depression, and reinvented itself again and again to challenge the most powerful brand in the world: Coca-Cola.

From selling twice the soda for the same nickel, to breaking racial barriers in advertising, to defining youth culture with pop icons and the explosive Cola Wars, Pepsi’s rise is a tale of timing, rebellion, and reinvention. This episode follows the twists, failures, and bold moves that transformed Pepsi from near extinction into a global icon—and asks what it really takes to go from challenger to cultural force.

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