CommsCast from Mediabrief.com
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management.
We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
CommsCast from Mediabrief.com
Mignon Van Halderen on the CommsCast Podcast: Redefining Thought Leadership
We are delighted to bring you an insightful conversation with Mignon van Halderen—Author of the definitive book Thought Leadership: how to take a progressive position towards societal change, Partner at the Reputatie Groep (Reputation Group), and academician. In conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com
If you have read her work, this podcast episode is your chance to hear her elaborate on the "fuzzy" nature of corporate influence. Joined by host Pavan R. Chawla, Mignon argues that thought leadership is not something you can claim—it is "in the eye of the beholder".
Key moments in this conversation:
• Authenticity vs. Claims: Why boasting about the "caliber" of your staff isn't enough.
• Novel Points of View: How to find a fresh perspective that "triggers" your audience, using examples like Dove and major societal themes like inclusivity and climate change.
• From Reactive to Proactive: Mignon explains why companies need a narrative "backbone" to stop scrambling for answers on big issues.
• A Strategic Playbook: Mignon invites listeners to use her insights as a "playbook" to engage stakeholders and collaborate on important themes.
This episode is essential listening for every custodian of Brand and C-Suite Reputation.
Tune in to this episode of CommsCast, The Reputation Podcast Powered by Adfactors PR, to hear Mignon van Halderen share her expertise.