.jpg)
CommsCast from Mediabrief.com
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management.
We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
CommsCast from Mediabrief.com
Dr Samir Kapur on The New Age Of Public Relations | CommsCast podcast
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode Summary: Dr Samir Kapur joins CommsCast - The Reputation Podcast powered by Adfactors PR to discuss his new book, The New Age Of Public Relations, and reflects on trust, agile communications, the PESO model, AI, reputation resilience and the future of public relations in India, in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com.
In this episode of CommsCast - The Reputation Podcast powered by Adfactors PR, Pavan R Chawla speaks with Dr Samir Kapur, Director at Adfactors PR, about his new book, The New Age Of Public Relations: Mastering Agile Communications, the PESO Model, and the AI Revolution in India.
With nearly three decades of experience across consulting, academia and leadership communication, Dr Kapur brings a rare blend of practitioner insight and scholarly depth to this timely conversation.
The discussion explores how public relations is being reshaped in a digital-first, always-on environment where trust matters more than visibility alone, agility matters more than rigid planning, and AI is beginning to influence how brands, institutions and leaders communicate.
The episode covers:
- Agile communications in a volatile, real-time world
- The relevance of the PESO model today
- AI’s growing role in Indian public relations
- Why trust is becoming more valuable than attention
- The changing role of media gatekeepers
- The need to keep communication human, clear and credible
- Crisis thinking and reputation resilience
- The future-ready communications professional
The conversation also reflects on reputation-building, communication clarity, authenticity, responsiveness and the growing need for professionals who can combine technology, data, storytelling and strategic judgement.
This is a relevant listen for public relations professionals, communication students, founders, marketers, leadership teams and anyone interested in the future of trust, influence and reputation in India.