Lexi Jo - Model Mindset

S1 E5 - Catwalk Diaries

At just 23, she’s already defied the odds by breaking into the world of professional modelling from the unlikely backdrop of East Yorkshire. 

From her early days studying art, design, and fashion, to overcoming struggles with confidence and forging her own path in an industry where few from her community have ventured, Lexi brings a refreshingly honest and inspiring perspective. Now, as she collaborates on a new platform to champion fashion, culture, and creativity in her region, she’s set on empowering others to follow their dreams.

Lexi’s creative flair has led to collaborations with top lifestyle, beauty and fashion brands. Most recently, she brought a playful twist to Lovehoney’s boutique lingerie line, partnering with the renowned British retailer to create fresh, engaging content. She also showcases bold colours and innovative styling as a hair model for L’Oréal Professional, inspiring and supporting student hairdressers.

Lexi Jo - Instagram

Cover photography by: James Graham Ross

A new London singer-songwriter who plays emotive and melodic anthems with her explosive indie rock gang. Her debut album was released on 11 February 2025, with a special launch event at the iconic venue The Water Rats in Kings Cross. King’s sound is inspired by PJ Harvey, Tame Impala, First Aid Kit, Patti Smith, Alanis Morrisette, and many more.

Helen King is a new London singer-songwriter who joins me to discuss her debut album, “Look Back No More."

A London-based model who has established herself as a prominent content creator, partnering with top global brands such as Revolution Makeup, Beauty of Joseon, Shein, Yves Saint Laurent, and Casetify. Her fashion and beauty collaborations also include work with Uniqlo, L’Oréal, Nokia, Aperol, and a featured appearance in a BBC Experience advertisement.

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