Work This Way
Welcome to Work This Way by FOUNDRY, a new business podcast speaking to real people. No wannabe influencers, no nonsense pseudo health advice, just real human stories across the UK. Our members, partners and ambassadors speak to us about their business stories, sharing the ups and downs, the ugly truth about work in the 21st century.
Here's the pitch, 25 minutes of your life, once a week, to learn about an interesting person and business. They could be your future business partner, customer, lover or a friend. I'm Adam your host, and I cannot wait to share these awesome people and their stories with you.
Work This Way
How to crash an interview with Apple
In this episode of Work This Way by FOUNDRY, filmed at FOUNDRY Walthamstow E17 in London, guest Kevin Sussat introduces ENVU Media, a marketing agency specialising in paid acquisition and retention for direct-to-consumer (DTC) brands. Kevin discusses the importance of consistency in marketing messaging across the funnel and the rising costs of online advertising. He explains how ENVU Media works to lower customer acquisition costs and boost lifetime value through innovative strategies. Highlighting their use of AI for creative strategy and ad copy, he emphasises the need for authenticity. Kevin also reflects on his journey from starting as a freelancer to employing staff and shares his personal story of moving from France to London, working at Apple, and his insights on business and lifestyle balance. He concludes by offering tips on learning new languages and emphasises the significance of rest and health for entrepreneurs.