Art Of Kaizen For Entrepreneurs
A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives.
Art Of Kaizen For Entrepreneurs
Breaking Through Cannabis Compliance Walls: Kerri Accardi of 420 Media Agency
✅ Breaking Through Cannabis Compliance Walls: Kerri Accardi of 420 Media Agency 👇👇@kaizenmarketing8420
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💠"We aired during the Super Bowl in 2019" - not a claim many cannabis marketers can make, but for Kerri Accardi of 420 Media Agency, it's just one milestone in her revolutionary approach to cannabis advertising. In this strategy-packed episode, Kerri reveals how she's helped cannabis brands break through seemingly impenetrable compliance walls to reach mainstream audiences on major networks like History, Bravo, and Discovery. Learn the creative storytelling strategies behind her success, why education is the key to top-of-funnel cannabis marketing, and how her unique "fiction-nonfiction" approach is changing consumer perceptions. Kerri also shares insights on her upcoming "High Holidays" series featuring Sativa Santa and her digital pop-up shop strategy that helps brands showcase products on television through creative content and QR codes. Whether you're in the cannabis industry or a marketer in any highly-regulated field, this conversation offers a masterclass in turning compliance challenges into creative opportunities.