Behind Enemy Lines

Building vs. Buying Fraud Prevention with Chen Zamir

• ThreatMark • Episode 5

In this episode of Behind Enemy Lines, Mike LaFleur speaks with Chen Zamir, founder of Native[risk], about fraud prevention strategies in the financial technology sector. Chen discusses his background in fraud prevention, starting at PayPal and later founding his own startup. He emphasizes that fraud prevention is a complex domain requiring deep knowledge and a strategic approach.

Chen compares fraud prevention to a chess match, emphasizing the importance of predicting adversaries' moves rather than simply reacting to incidents. He highlights the challenge of incomplete data and offers advice for building fraud programs with limited information. The conversation also explores the decision of building versus buying fraud technology, with Chen advising startups to prioritize strategic goals before implementing tactical solutions.

Finally, Chen offers insights on emerging fraud trends. He notes that while the fundamentals of fraud remain constant, scams, account takeover fraud, and first-party fraud pose growing threats. He stresses the need for new tools and strategies beyond traditional analytical methods to address these evolving challenges.

Guest-at-a-Glance

đź’ˇ Name: Chen Zamir 

đź’ˇWhat they do: Founder

đź’ˇCompany: Native[risk]

đź’ˇNoteworthy: Fraud analyst at PayPal, founded Fraugster, now advises FinTech's on fraud prevention.

đź’ˇ Where to find them: LinkedIn