The Linkedin Famous Podcast
The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.
In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:
- Their LinkedIn success stories, challenges, and turning points.
- The strategies and tactics they used to build their personal brands.
- Actionable advice that founders, B2B sales pros, and marketers can use today.
Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.
Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.
The Linkedin Famous Podcast
The Secret to 30% LinkedIn Reply Rates with Bethany Stachenfeld
What You’ll Learn in This Episode:
1. Meet Bethany Stachenfeld:
- Bethany is the CEO and Co-Founder of SendSpark, a fast-growing video prospecting platform.
- She has over 65,000 users on the platform and recently raised $3 million in funding.
- Recognized by Pavilion, Demandbase, and RevGenius as a rising star in B2B sales and marketing.
2. The Evolution of Bethany’s LinkedIn Presence:
- Initially, posting on LinkedIn was just one of many growth experiments for her startup.
- Over time, LinkedIn became a key channel for building SendSpark’s brand and driving revenue.
- Bethany grew her LinkedIn audience by 10K+ in six months, now boasting nearly 25K followers.
3. Why LinkedIn Works for Early-Stage Founders:
- It’s an authentic, cost-effective way to reach potential customers and investors.
- Bethany shares how she refined her voice by “writing to her past self” and sharing unique insights.
- The SendSpark team actively encourages LinkedIn posting to amplify their brand presence.
4. Using LinkedIn Engagement to Drive Revenue:
- Bethany’s team leverages tools like Expandi to scrape LinkedIn engagement data.
- They send personalized video messages to users who engage with relevant content.
- This strategy delivers a 30% reply rate on LinkedIn outreach—significantly higher than email campaigns.
Key Quotes from Bethany:
- “I decided that the person I would talk to on LinkedIn is me from the previous week. If it helped me then, it will help someone else now.”
- “Talking about what you’re building might feel scary at first, but it’s the best way to connect with your audience authentically.”
- “We’ve created a culture at SendSpark where we hold each other accountable for posting on LinkedIn—it’s part of our DNA.”
Tactical Takeaways You Can Apply Today:
- Talk to your past self: Post what you’ve learned recently. If it was new to you, it will be valuable to others.
- Use LinkedIn engagement data for outreach: Identify who’s engaging with your content and reach out with personalized messages.
- Create a company culture around LinkedIn: Encourage your team to share their insights and experiences to amplify your reach.
Stay Connected:
- Follow Bethany Stachenfeld on LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/
- Learn more about SendSpark: https://www.sendspark.com
- Follow your host Brad Zomick on LinkedIn: https://www.linkedin.com/in/bzomick/
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