The Linkedin Famous Podcast
The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.
In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:
- Their LinkedIn success stories, challenges, and turning points.
- The strategies and tactics they used to build their personal brands.
- Actionable advice that founders, B2B sales pros, and marketers can use today.
Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.
Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.
The Linkedin Famous Podcast
Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler
In the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.
What You’ll Learn in This Episode
- The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
- Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
- The untapped potential of LinkedIn as a testing ground for content ideas.
- LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
- Creating a book from LinkedIn posts.
- Building a LinkedIn content strategy that aligns with business goals and personal values.
Memorable Quotes
- “If you help just one person with your content, it’s worth it.”
- “LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
- “Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
- “You need leadership buy-in for a successful LinkedIn employee takeover.”
- “Being creative and vulnerable makes you relatable, and that’s how you build trust.”
Tactical Takeaways You Can Apply Today
- Test content ideas on LinkedIn to refine what resonates with your audience.
- Use data to track engagement on LinkedIn posts and double down on winning themes.
- Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
- Foster authenticity by encouraging team members to share personal and professional stories.
- Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).
People, Tools, and Resources Mentioned
- Sales Hacker
- Outreach
- Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
- Operator
- Gaetano DiNardi
Follow Max Altschuler
- LinkedIn: https://www.linkedin.com/in/maxaltschuler
- Website: GTM Fund
Stay Connected:
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
- Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
- Spectamur website: https://spectamur.com
- LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
- Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com