The Linkedin Famous Podcast
The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.
In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:
- Their LinkedIn success stories, challenges, and turning points.
- The strategies and tactics they used to build their personal brands.
- Actionable advice that founders, B2B sales pros, and marketers can use today.
Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.
Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.
The Linkedin Famous Podcast
Nailing Workstyle Video and Turning Viewers Into Superfans With Heike Young
Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn content, why traditional B2B marketing is broken, and how humor can be a powerful engagement tool. Whether you're a marketer, founder, or LinkedIn creator, Heike’s insights will help you rethink your approach to personal branding.
What You’ll Learn in This Episode:
- How Heike went from maternity leave to LinkedIn stardom in under a year
- Why humor and storytelling outperform traditional corporate content
- The step-by-step process behind Heike’s viral “LinkToks”
- The reality of video vs. text post performance on LinkedIn
- A simple framework for structuring high-performing LinkedIn videos
- The role of personal branding in career growth and opportunities
- Why most B2B content fails (and how to fix it)
- Heike’s best advice for getting started on LinkedIn today
Memorable Quotes:
- “Marketers love to dunk on marketing, and I’m just here to give them the content they need to feel seen.”
- “LinkedIn is basically corporate open mic night—some people are crushing it, and some are bombing spectacularly.”
- “If your B2B content sounds like it was written by a sentient press release, no one is reading it.”
- “The secret to LinkedIn success? Just post like you’re texting your work bestie about the dumbest thing you saw in marketing this week.”
- “I’m not selling software, I’m selling a shared sense of exhaustion.”
Tactical Takeaways You Can Apply Today:
- Start posting, even if it’s imperfect—perfectionism kills momentum.
- Use storytelling and humor to create content that feels human.
- Keep videos short, structured, and engaging—grab attention in the first few seconds.
- Don’t expect instant results—video on LinkedIn takes time to gain traction.
- Engage with your audience in the comments—it’s where the real magic happens.
- Treat LinkedIn like a conversation, not a corporate announcement board.
- Keep iterating—your content will improve with time and feedback.
People, Tools, and Resources Mentioned:
- CapCut (video editing tool)
- Corporate Bro & Corporate Natalie (LinkedIn video creators)
- LinkedIn’s algorithm and content trends
Follow Heike Young:
- LinkedIn: https://www.linkedin.com/in/heikeyoung/
Stay Connected.
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
- Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
- Spectamur website: https://spectamur.com
- LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
- Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com