The Linkedin Famous Podcast

Zen and the Art of Audience-Led Growth on LinkedIn with Jared Robin

• Brad Zomick • Season 1 • Episode 12

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Jared Robin, founder of RevGenius, turned LinkedIn into a launchpad for building a 50,000-member sales community and a seven-figure business. In this episode, Jared shares how he leveraged LinkedIn to create a thriving community, the real power of audience-building, and why traditional marketing is being replaced by community-led growth. He also gets candid about the personal challenges behind his success—including financial struggles, mental resilience, and the role of meditation in his journey.

What You’ll Learn in This Episode:

→ How Jared built RevGenius from scratch – Turning a LinkedIn network into a 50,000-person community.
 → The shift from unemployment to entrepreneurship – How getting laid off during COVID led to a major career pivot.
 → Why LinkedIn is a business growth engine, not just a content platform – The secret to audience-building and engagement.
 → How community-led growth is changing marketing – Why traditional B2B marketing is evolving.
 → The struggles behind the success – Jared’s challenges with financial uncertainty and how he overcame them.
 → The content strategy that drives engagement on LinkedIn – Why conversations matter more than posts.
 → How LinkedIn fueled RevGenius' business model – Sponsorships and revenue through strategic partnerships.
 → What’s next? – Jared’s new venture, Audience House, and his vision for audience-led growth.

Memorable Quotes:

→ “LinkedIn is not just a content platform; it’s an audience-building platform.”
 → “The best LinkedIn creators don’t just post content—they create conversations.”
 → “Community isn’t a side project; it’s the new marketing strategy.”
 → “Your personal brand isn’t about vanity—it’s about visibility and opportunity.”
 → “Forget the algorithm. If your content isn’t unignorable, it’s forgettable.”

Tactical Takeaways You Can Apply Today:

→ Engagement beats posting – Commenting on other people’s content is a faster growth hack than just posting.
 → Use LinkedIn for conversations, not broadcasting – Build relationships, not just impressions.
 → Create content based on real experiences – Talk to your past self, and you’ll resonate with others.
 → Treat LinkedIn like a two-way street – Responding and engaging is more powerful than passive posting.
 → Your personal brand is a long-term investment – Visibility compounds over time.

People, Tools, and Resources Mentioned:

  • RevGenius – Jared’s sales & marketing community
  • Audience House – Jared’s newsletter on audience-led growth
  • Chili Piper, ZoomInfo, Apollo, Sixth Sense – RevGenius sponsors
  • Meditation & mindfulness – Jared’s personal tool for resilience

Follow Jared Robin:

→ LinkedIn: https://www.linkedin.com/in/jaredrobin
 → RevGenius: https://www.revgenius.com
 → Audience House: https://www.audiencehouse.com


Stay Connected. 

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!