The Linkedin Famous Podcast

Defining B2B Influence on LinkedIn with Nick Bennett

• Season 1 • Episode 16

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Nick Bennett didn’t start posting on LinkedIn to become an influencer—he started because his boss offered a spiff. Fast forward five years, and he’s built a highly engaged audience, landed a book deal in his DMs, and co-founded a 7-figure go-to-market advisory… all without ever using a content calendar.

In this episode, Nick joins Brad Zomick to break down what it actually takes to build a LinkedIn presence that opens doors, drives revenue, and outlasts algorithm shifts. From posting with fat thumbs to getting paid by ZoomInfo and Google, Nick shares the raw, behind-the-scenes reality of going from lurker to LinkedIn leader—without selling your soul.

Whether you’re a founder, solo creator, or brand-side marketer, this one’s a blueprint for building something real on the internet’s most business-card-shaped platform.

📚 What You’ll Learn in This Episode:

 → Why Nick posted for six months without getting a single like—and why that was a good thing
 → The moment a cold LinkedIn DM turned into a book deal
 → How he built a business and a brand without “optimizing for engagement”
 → Why most B2B influencer campaigns fail before they start
 → What makes someone worth partnering with as a creator
→ Why Nick turned down one-off deals in favor of long-term collabs
→ His take on growth hacks, ghostwriting, and the cringe side of creator life
→ What he’d do differently if he had to start his LinkedIn journey today
→ How LinkedIn replaced his resume—and changed the trajectory of his career
→ Why creator-driven GTM is the future of B2B marketing

💬 Memorable Quotes:

 → “I haven’t used a resume in like five years. I’ve gotten jobs created for me.”
 → “I can write a post in five minutes. Half the time I don’t even proofread it.”
 → “If your brand’s whole strategy is one LinkedIn post, you don’t have a strategy.”
 → “There’s always going to be haters. But don’t let that stop you from showing up.”
 → “I’m not an influencer. I’m a creator with an engaged audience.”

🔧 Tactical Takeaways You Can Apply Today:

 → Post 2–3x a week about what you actually do—not what you think people want to hear
→ Treat comments and DMs as your most valuable engagement—not likes
→ Skip the pods and hacks—just be consistent, useful, and real
→ Track the ROI of your content by mapping it to pipeline, not vanity metrics
→ Focus on long-term relationships, not short-term brand deals
→ Post like a person, not a marketer—your imperfections are your differentiator
→ Use LinkedIn as a strategic channel—not just a soapbox
→ Build a presence before you need it—your future self will thank you

🧰 People, Tools, and Resources Mentioned:

→ B2B Influencer Marketing (Nick’s book, published by Kogan Page)
→ TACK (Nick’s go-to-market consultancy)
→ ZoomInfo, Google Cloud, Common Room (brands Nick has partnered with)
→ AuthoredUp, Clay, Limelight (tools discussed for creator workflows)

👋 Follow Nick Bennett:

 → LinkedIn: https://www.linkedin.com/in/nbennett615
 → TACK Website: https://www.tackgtm.com/

Stay Connected. 

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!