The Linkedin Famous Podcast
The LinkedIn Famous Podcast, hosted by Brad Zomick, founder of Spectamur, is your backstage pass to the world of personal branding on LinkedIn. This podcast delivers raw, unfiltered conversations with founders, CEOs, and GTM leaders who’ve cracked the code on leveraging LinkedIn to drive real business results.
In each episode, Brad dives deep with high-performing professionals and subject matter experts to uncover:
- Their LinkedIn success stories, challenges, and turning points.
- The strategies and tactics they used to build their personal brands.
- Actionable advice that founders, B2B sales pros, and marketers can use today.
Whether you’re looking to build a LinkedIn presence that generates leads, establishes thought leadership, or amplifies your company’s story, this podcast provides the tools and inspiration to stand out in the noisy digital world.
Tune in for authentic stories, tactical insights, and a fresh perspective on how to get LinkedIn famous.
The Linkedin Famous Podcast
Turning Existential Dread into Comedy, Community & Therapy with Blame it On Marketing
Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods.
They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spend to breathe, and small brands without budget get squeezed out. Their antidote? Founder-led voices, ruthless posting systems, and humor as a moat that “turns existential dread into viral therapy.” Listen in for the real playbook on beating the algorithm before it beats you.
What You’ll Learn
- Systems Beat Inspiration – Emma’s two-posts-a-day cadence rides on automations that tag new followers, queue content, and keep the train on the tracks.
- Pay-to-Play Is Here – Boosting posts does juice reach, but it also proves LinkedIn is inching toward Facebook-style ads dependency.
- Humor as a Moat – Their best posts start as Monday-morning “existential dread” riffs and evolve into viral therapy sessions for B2B marketers.
- Starter Playbook – New creators should “make a little plan… then commit for at least a month” before judging results.
Episode Breakdown
00:00 – Origin story & intro
07:00 – Podcast as LinkedIn tent-pole
13:00 – Building evergreen growth systems
17:40 – Where the comedy comes from
22:20 – Posting frequency myths & the power of comments
30:20 – Boost-post experiments & video reach woes
42:52 – Lightning round: “Overrated,” engagement-pods & API dreams
46:14 – One-month test rule for newbies
48:10 – What’s next for Blame It on Marketing (pod-swap season & live events)
Memorable Quotes
- “LinkedIn in its current form? Overrated.”
- “ ‘Comment beneath this post to get my ebook.’ Kill me.”
- “Find a system, refine it, do it—then stack something else on top.”
- “Videos have been massively deprioritized… you kinda have to pay to get your videos into the timeline.”
Connect with the Crew
- Follow Emma Davies and Ruda Sudamantaite on LinkedIn
- Tune into Blame It on Marketing on your favorite podcast app
Stay Connected:
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
- Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
- Spectamur website: https://spectamur.com
- LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com