How I Built a Public Health Digital Course That Made $40K in One Year

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In this episode of The Dr. Des Show, Dr. Des gets real about her journey with digital courses — from making just $3K in two years with her first course to hitting $40K in one year with her Subcontracting to Six Figures program. She shares everything she learned the hard way, including why messaging matters more than you think, why you should validate your idea before you build, and why going live (at least at first) is a game-changer.

Whether you’re dreaming of building a course or you’ve tried before and it flopped, this episode will help you figure out what works, what doesn’t, and how to sell your course without burning out or getting lost in fancy tech.

What You’ll Learn in This Episode:

• The mistakes Dr. Des made with her first course (and how to avoid them).
• The one thing that transformed her course sales from $3K to $40K.
• How to figure out if people will actually pay for your course before you build it.
• Why you need a mix of live and prerecorded content to maximize engagement (and protect your time).
• How to use lead magnets and email marketing to sell your course consistently.

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