The Healthcare AI Marketing Podcast
The Healthcare AI Marketing Podcast is your go-to resource for navigating the fast-changing world of the intersection of artificial intelligence and marketing in healthcare. In each episode, host Stephen Fogg brings insights from industry leaders, innovators, and marketing experts, bridging the gap between cutting-edge AI technologies and the healthcare organizations that need them most. From predictive analytics and personalized content strategies to regulatory considerations and patient trust, we’ll uncover the tools, trends, and tactics redefining how healthcare brands connect with their audiences. Whether you’re a seasoned healthcare marketer, a curious healthcare executive, or just looking to stay ahead of the curve, “The Healthcare AI Marketing Podcast” delivers fresh perspectives and actionable advice for succeeding in the new era of AI-driven healthcare marketing.
The Healthcare AI Marketing Podcast
Generative AI's Impact on Healthcare Marketing & SEO
Episode Description:
Is your healthcare practice ready for the AI revolution? In this episode, we explore how generative AI is transforming healthcare marketing and SEO. Discover how AI-powered search engines prioritize intent and personalization, and how this shift impacts traditional SEO strategies.
Learn actionable steps to optimize your content for AI Overviews and maintain visibility in a rapidly changing digital landscape.
Key Discussion Points:
- The shift towards AI-powered search: Understand how AI is changing the SEO landscape, with search engines now favoring intent and personalization over static keywords.
- AI-driven personalization for patient engagement: Explore how tools like Notebook LM can create engaging, tailored patient experiences, leading to increased engagement.
- The expanding role of AI in healthcare marketing strategy: Discover how AI is streamlining marketing processes, from AI-powered digital scribes to AI-driven analytics tools.
- Practical steps for healthcare marketers: Learn to focus on conversational AI tools, measure success through patient engagement metrics, and train your team to use AI tools effectively.
- Future-proofing your healthcare marketing: Get insights on embracing AI to gain a competitive edge in patient engagement and marketing effectiveness.
Expert Insights:
Featuring insights from Stephen Fogg, founder of HealthcareAIO, this episode provides expert guidance on navigating the AI-driven era. Learn how to adapt your marketing strategies, optimize for AI-powered search engines, and increase efficiency in your healthcare practice.
Takeaway:
Don't get left behind! Discover how to leverage generative AI to enhance patient engagement, improve marketing effectiveness, and thrive in the evolving digital landscape.