The Healthcare AI Marketing Podcast
The Healthcare AI Marketing Podcast is your go-to resource for navigating the fast-changing world of the intersection of artificial intelligence and marketing in healthcare. In each episode, host Stephen Fogg brings insights from industry leaders, innovators, and marketing experts, bridging the gap between cutting-edge AI technologies and the healthcare organizations that need them most. From predictive analytics and personalized content strategies to regulatory considerations and patient trust, we’ll uncover the tools, trends, and tactics redefining how healthcare brands connect with their audiences. Whether you’re a seasoned healthcare marketer, a curious healthcare executive, or just looking to stay ahead of the curve, “The Healthcare AI Marketing Podcast” delivers fresh perspectives and actionable advice for succeeding in the new era of AI-driven healthcare marketing.
The Healthcare AI Marketing Podcast
Navigating AI in Healthcare SEO: The Thrive Carolinas Story
In this episode, we dive into the evolving world of healthcare SEO and explore how Artificial Intelligence (AI) is reshaping the online search landscape. We'll uncover practical strategies to ensure your healthcare organization remains visible and accessible in this changing environment.
Key Discussion Points:
- The Impact of AI Overviews: Understand how AI-driven search results are transforming online visibility. Learn how Search Generative Experience (SGE) and AI overviews are changing the prominence of traditional SEO results.
- Accessibility is Key: Explore how to make your brand accessible across various online platforms, including voice and visual interfaces, to capture a wider audience.
- Mastering the E-E-A-T Principle: Discover why Experience, Expertise, Authority, and Trust (E-E-A-T) are more critical than ever in the age of AI-generated content. Learn how to infuse your content with personal experiences, demonstrate expertise, build authority through reputable sources, and foster trust with testimonials and reputation management.
- Leveraging Google NotebookLM: See how Google NotebookLM can enhance content accessibility by providing audio overviews and generating summaries that understand your brand's context.
- Case Study: Thrive Carolinas: Hear the success story of Thrive Carolinas, a personalized healthcare center that implemented an E-E-A-T strategy and significantly improved content accessibility.
- Results: Learn how Thrive Carolinas achieved impressive results, including a 30% increase in active users, a 32% increase in event count, and a 31% increase in new users.
- Actionable Strategies: Walk away with practical tips and strategies to adapt to the changing search landscape, improve your online visibility, and drive engagement.
Whether you're a healthcare marketer, practitioner, or business owner, this episode provides valuable insights into navigating the complexities of AI in healthcare SEO. Learn how to create content that resonates with your audience, builds trust, and drives tangible results in today's digital world.