Fully Booked: Get Found Get Hired Get Paid
The Fully Booked Podcast helps Coaches, Consultants and other aspiring thought leaders to get found, get hired and get paid.
Fully Booked: Get Found Get Hired Get Paid
S01 E15 1. How to Position Your Coaching Business in the AI Era
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Marketing isn't advertising, it isn't hustle, and it definitely isn't a logo. It's what your customers say about you when you're not in the room. In this episode I unpack why chasing followers and reach is a trap, why AI can help you but should never speak for you, and what actually makes a brand unforgettable in a world drowning in noise.
In this episode:
- Why successful brands are built on what customers say about you, not what you say about yourself
- The real reason chasing reach, impressions and followers is a vanity trap that has nothing to do with your bottom line
- What "brand energetics" is and why how people feel after five minutes with you matters more than your logo ever will
- The apology tax: what it costs you in memorability every time you dilute your personality or soften your story
- Why AI should upskill you, not deskill you, and how to use it without losing the human that people actually buy from
- The Carmine's restaurant story and what it teaches you about giving customers something worth talking about
Links:
Watch the full episode here: https://www.youtube.com/watch?v=go2GvqWofmw
Ready to turn your story into a brand people can't forget? Start your 7 day free trial of my Unforgettable membership, the 3 stage system that reverse engineers your life story and qualifications into five income streams: Books, Courses, Coaching, Consulting and Events. Grab it at https://unforgettablecourse.com/
Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
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