Pivot Like a Pro: Mastering the Art of Business Flexibility with Tasha Booth

In this episode of the BizMagic Podcast, we’re diving into one of the hardest but most necessary parts of running a business—adapting to change! I sit down with my business coach, agency expert, and launch pro Tasha Booth to talk about how to recognize when it’s time to pivot, the mindset shifts that make transitions easier, and how to overcome the fear of change.

Tasha shares her own business evolution, from virtual assistant to agency owner to full-time coach, and the key lessons she’s learned along the way. If you’ve ever felt stuck, second-guessed a big business shift, or struggled with adaptability, this episode is packed with insights to help you move forward with confidence.

What You’ll Learn:

• How to know when it’s time to pivot in your business
• Why trusting your gut is key—and how to strengthen that instinct
• The role of mindset in successfully navigating business shifts
• How to avoid comparison traps and honor your unique business journey
• Practical steps to move forward when change feels overwhelming

Guest Info: Tasha Booth is a 7-figure launch management agency owner turned online business coach. She was the Founder & CEO of The Launch Guild - until deciding in late 2024 to transitioning to coaching online agency owners full time.

Tasha has been featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts including Amy Porterfield's "Online Marketing Made Easy," and Julie Solomon’s “The Influencer Podcast.”

Tasha is married to her best friend, Scott, a stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, performs in musicals in her local community, and sings karaoke.

Resources and Links:

• Website: www.tashabooth.com
• Instagram: @theTashaBooth
• Free Resource: Solopreneur to CEO Workbook – Learn how to transition from a solopreneur to an agency CEO with confidence! Get it here

Learn more about BizMagic or the BizMagic Podcast.

Transcript

Patti: Welcome back to another episode of the BizMagic podcast, your place for all things tech in your online business with solid hits of general biz chat too. My name is Patti Meyer and I am the CEO and founder of BizMagic where my team and I support entrepreneurs who are overwhelmed by the back end tech of their business.

Patti: We create, implement, and teach the tweaks that help our clients make a bigger impact with less stress. One of the many things I've learned in business is that nothing Ever goes as I've planned whether I'm shifting offers changing my team or realizing that some idea that I had maybe wasn't so great after all adaptability isn't really just A nice to have it's a must have that's why today i'm super excited to be talking with tasha booth She is a business coach an agency owner and a launch expert And she has been my coach for probably about four years now.

Patti: I've been in programs with her i've been Um, in a mastermind with her that she has run and I've done one on one coaching with her and through working with her I know that she is a pro when it comes to navigating change in her business and Living to tell the tale. So today we're gonna talk about how you know when it's time to make changes in your business how to get yourself over the hump and the scaries of doing that and how to be okay when changes maybe don't work the way that you hope them to.

Patti: So if you've ever felt stuck, second guess to big shift, or you just want to hear some real talk about business evolution. That's what we're going to do here today. But first a little more about Tasha. Tasha Booth is a seven figure launch management agency owner turned online business coach. She was the founder and CEO of the Launch Guild until deciding in late 2024 to transition to coaching online agency owners full time.

Patti: Tasha has been Featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts, including Amy Porterfield's Online Marketing Made Easy and Julie Solomon's The Influencer Podcast. Tasha is married to her best friend, Scott, a stepmom to Grace and Meredith.

Patti: and work from home dog mom to Stanley and Boomer. In her spare time, she watches true crime TV, performs in musicals in her local community and sings karaoke. And I am super, super excited to have her. Thank you so much for being here, Tasha. Thank you for having me. I'm so excited to talk to you. I've worked with you, um, as I mentioned on and off for four years, I think three or four years or something, which is crazy.

Patti: It's crazy, right? Yeah. Yeah. And one of the things I've really learned from you is the importance of adaptability, the importance of pivoting, and not only the importance, but the okayness, for lack of a better term, of it, because it's something that I've watched you do in your business as you've come from these places, but also just sort of By necessity, I've, you know, you've sort of taught me that, yep, okay, shit happens, life happens, let's figure out sort of how we go through that.

Patti: So, I would love first for you to introduce yourself, tell us a little bit about yourself in your own words, um, and then we can, and then I'd love to hear you talk a little bit about, That idea of adaptability and pivoting as well.

Tasha: Yeah. So, uh, for those of you who are listening and don't yet know me, my name is Tasha Booth.

Tasha: I live in Albuquerque, New Mexico, which is one of those places that people underestimate and it's gorgeous here. And I really enjoy living here. Um, my husband is Scott. He was 25 years in the air force. And so he just retired. Last March and, uh, now is doing the second half of his life after 25 years. And I'm a business coach to online service based agency owners, as well as multi passionate entrepreneurs.

Tasha: And I love what I do. I have been in business since 2017. And as we'll talk about, this is my first full time year as a full time business coach instead of business coach and agency owner. So that's. Yeah. That's crazy. Yeah.

Patti: That's amazing. We started business the same year I started in 2017 too. Yeah. It's so fun to watch like the different trajectories that businesses take, like as we've gone through that.

Patti: But I love that we both sort of moved into agency ownership in some form too. Yeah. Um, yeah. So because you've made these shifts, so talk a little bit about what it's been like for you to shift. from where you started, which was a VA, right? Um, into agency ownership. And now you're doing coaching. So talk a little bit about what that's been for you.

Tasha: Yeah. So when I first started, I always tell people that I literally stumbled into doing what I'm doing either now or what I was doing even back then. I started off as a blogger and I had a frugal, healthy living blog. Um, I taught healthy couponing and like how you could like. Actually get real food couponing.

Tasha: Isn't that crazy?

Tasha: And I, as I was like learning more about blogging and everything, I was like, we all do, I was in all these Facebook groups and started seeing people looking for VAs. And I literally, I kid you not. I didn't even know what a VA was. I felt that they were talking about like veterans affairs at first. And I was like, that makes no sense.

Tasha: And so once I realized what a VA was and like what these bloggers were looking for and the support they needed, I was like, I have my weekends free. I have my evenings free. Why don't I like earn some extra money, pay off these student loan debts, these credit card debts. And I started, I just literally like within a weekend, I had a website, I had pricing, I was charging Patty.

Tasha: 5 an hour, whenever I know for my first two months, I was charging 5 an hour. And it was literally just because I wanted like the volume of people to figure out like what I wanted and, and all this stuff. And, um, I got a lot of clients, both like those who just wanted the 5 an hour and then like left after that special went away.

Tasha: But some, some clients continued. And then after that, I quickly learned that a, I didn't want to be a general VA that did everything. Like that was not my zone of genius. And B, I really loved the fast pacedness of launches and especially the tech within launches. Like for some people launching feels chaotic and overwhelming for me, I think because of like my, how my ADHD brain is wired.

Tasha: And the fact that like, I am a quick start, like I can put the puzzle pieces together really quickly. So I started doing tech for some well known coaches and everything, and then quickly realized like, oh, because I'm good at it and because I understand the strategy behind it, they kept asking me to do other things.

Tasha: So can you just like write this copy for these emails? And I was like, no, I'm not a copywriter. I don't want to do that. Um, which then led me to starting my agency because I did want to be kind of your launch support in a box. So I found somebody who's great at copy. I found other tech VAs, other launch managers, and put that team together out of seeing like a need that wasn't there in the industry.

Tasha: Um, or at that time wasn't really there at the industry, in the industry, especially for coaches who were launching all the time, they were constantly like having to find these people to fill these spaces instead of just having that team, right? Yeah. So did that for a long time, did that from like 2018 through 2024.

Tasha: And then it was kind of probably in the middle of 2023, when we started seeing shifts in the industry starting to happen in terms of how people were launching, what people were willing to pay for launches, all of those things. It was after kind of like the boom that happened during COVID. And my team and I started having conversations about, you know, how do we want to shift?

Tasha: How do we want to pivot? Like, do we want to, do we want to turn back into a VA and OBM agency, which is where we started before we shifted into launches? Or do we want to turn into a chief marketing officer agency? You know, we had options and I had the team that could fill all those roles for all those options.

Tasha: And I, one of the things that I think I do really well is I trust my gut. And I, Every single time, like something was presented to us, I was like, that doesn't feel right. Like that doesn't feel like what I want to do. And so on the other side of that, in the positive side of that. I had started a new membership about a year ago called Agency Alliance Membership for all types.

Tasha: So all types of agency owners all walks of life in terms of how long they've been agency owners. And then at the same time of starting expansive which was my mastermind for agency owners which you were in, and I, so I had three programs for agency owners that that. Expansive, uh, ThriveMind and then Agency Alliance and was loving it.

Tasha: Like every time I hopped on a one on one coaching call or like a group coaching call or anything, I was just like, this is what I want to do more and more and more of. And I had to like, come to terms with the fact that like my gut was telling me that I wanted to lean more into coaching and less into launching.

Tasha: And that was hard at first. Right. Right. Right. Because. So much of our identity is like surrounding who we are in our business and what we've built. And one of the things that I never want to be is looked at as somebody who pivots too much, you know, or is like just flighty or like that kind of thing. And I was worried that people wouldn't see me as like an authority and agency ownership even anymore if I didn't own an agency.

Tasha: So there was a lot, a lot of like mindset stuff to unpack, but yeah, that's basically the journey from. Way back in 2017 when I first started to now.

Patti: Yeah. I love that. And I think, so two things kind of came up while you were talking. So one is, you know, that idea of following your gut, right? So have you always been in a position where you're like, cool, I think that this is, this is how it feels.

Patti: I'm going for it. Or You know, did you have to learn over time to follow your gut and even hear it, right? And to hold space for it? Or what was that like for you? Because that's not an easy thing for a lot of people.

Tasha: Yeah, I have always been a person to follow my gut and it has not always been easy. I think it's It's been, I, I had to learn, I didn't have to learn to follow my gut.

Tasha: I had to learn to give myself permission to not care about what other people think about what I'm going to do. All right. Wow. So one of the examples that I give pretty often is, um, when I started, so my husband Scott and I, we dated online, never met each other in person for three whole years. Right. And then, yeah.

Tasha: For years, we were long distance. He was in Albuquerque. I was in Pennsylvania. And then once we like met in person, I was like, this is definitely like my person, right? Like, this is my partner and all things. And four months later, I drove across country, didn't know anybody else in Albuquerque, New Mexico, except for Scott.

Tasha: Found this gorgeous apartment, all these things. And so my mother, of course, was like, what the heck, you were insane. I'm having a midlife crisis, like, you know, like all these things. And, and, but I was just like, I, this is what I know is like, this is my true North. This is what I know is, is right. And so I think that I've always done that, whether it's leaving other.

Tasha: Jobs are going, you know, saying yes to opportunities that other people are just like, this is crazy. I've always been somebody to follow my gut. Yeah. So

Patti: when you've worked with people as a coach that struggle with that, what kind of advice do you give people when it comes to Being able to hear their gut and actually potentially follow it.

Tasha: Yeah. So I think that it's different for people who don't intuitively hear their gut. Because for some people, like when I first started coaching, I would ask them like, what does your gut say? And they'd be like, I don't know. What do you want? What do you want it to say? And I'm like, I can't tell you. Um, so when a lot of times, you know, I use Colby, a terms a lot for, um, for those of you who don't know Colby is just like a test, I guess you would say, um, but more or less about personality and more about like who you would be if you were allowed to be yourself by an assessment.

Tasha: Thank you. Yeah. I like that word. Um, and so with Colby, a, one of the numbers is high fact finder. So, or, or fact finder, so you can be a higher fact finder. You can be a lower fact finder. You can be in the middle. And a lot of times when people aren't gut instinct kind of people, I find that they are higher fact finders.

Tasha: They always have a question about the question, about the question. So with them, the way that I've learned to coach them is to ask them, okay, in order for you to take this next step, What needs to be true what up to three things need to be true. So in order for you to raise your prices or in order for you to go in all in on this type of service, what needs to be true, and we create that list, and then it becomes a when I check off these three things.

Tasha: Even if I have additional questions or still feel kind of uncertain, I know that it's my, my responsibility and that I've committed to moving on to the next step. So it's less about getting them to learn how to trust their gut and more about using the tools that make sense for them. And how they proceed.

Tasha: Does that make

Patti: sense? Totally. And I love that. And that actually kind of brings me to the other thing that stuck out when you were originally talking to about sort of your journey, which is that, and this is something that I've come to know about you as I've worked with you is that you are a high quick start, which means, which kind of plays off of that of like, it means you have an idea and you're like, let's do it.

Patti: And let's go. And like, that was an example. And you're like, Oh, what is this VA thing? Cool. And in a weekend you had built a website and establish these things. And like, For some people who aren't quick start like me, um, it doesn't happen that fast. I have to think things through and all of that. So that's another thing I think that sometimes when people are thinking about changing it, being adaptable, that makes people less adaptable sometimes, or, or not less adaptable, it makes it more challenging for them to adapt because they're like, Oh no, I don't, I don't know.

Patti: I don't know what to do. I don't want to do that, you know? And so that's a different. Aspect of it to write. So it's like personalities that kind of play into this. And so, like, yeah, how do you deal with people? Or what do you what do you say to people who are in that space to who are not high quick starts?

Patti: I imagine it's kind of similar of the sense of like, let's take small steps. And like, how do we start a little. Yeah. Start moving in

Tasha: that direction. Right? Yeah. It's funny because one of my one on one coaching clients who she's coming into her second year of doing one on one coaching support with me. And, um, she first started coaching with me because she's like, you know, we both have ADHD, but like I, she has it differently than I do.

Tasha: Um, hers kind of like. Makes her stall on things, you know, where as mine is just like go all the time kind of energy. And so she wanted to coach with me in part because she wanted to get some of that quick start energy that I have. And we quickly realized like this does not work, like my pace does not work for you.

Tasha: And so, um, one of the, one of the, the, uh, mantras that I have as I'm training for my, my marathon and my marathon that I've heard other people say is like forward is a pace, right. In terms of like, you, you don't have to go fast, but you do have to move forward. And so for us, it's been more of that forward as a pace kind of mentality in terms of like, okay, you said you were going to do this thing and now you're overthinking it.

Tasha: So what's the one thing that we can do to like move you closer than you were a week ago, instead of like, you have to keep up with me. And that's just something that I learned with my team as well, because having a team, I hired other people that kind of like. Fit what I wasn't great at, which means that like, I have a lot of high fact finders on my team and lower quick starts.

Tasha: And for a while I, I was like, they were trying to like, keep up with me and go at my pace. And I realized I'm burning out my team like all the time. So we had to figure out like what works for us. In terms of like my quick start energy, but also their high fact finder energy and giving them permission to say like, Hey, we, we need a break.

Tasha: We need to slow down. Like we need to think about what's the prior, what's the true priority here because we're feeling overwhelmed, you know, giving them permission to, to say that. And then also training myself to accept that and to slow my ass down. Yeah. Yeah. When

Patti: I started working with, um, Erica, who's a mutual friend of ours, who's a client of mine, and that's how I met you.

Patti: She's a, a high, uh, quick start too. And so when, and I'm not right. So I'm definitely, I'm a three, I think, and she's a 10. And so she'd be like, Oh, I want to do this thing. And then like, I'd wake up in the morning to a boxer message with her saying, cool, let's do this whole program and this whole thing. And I'm like, all right.

Patti: And I, it was always this really beautiful balance of me being like, I love that idea. Now let's actually slow down and think of what we need to do to actually make this happen. You know, and I think that's a part of. of looking at pivoting, looking at change in general. And for me, what I realized is I think ADHD and because I'm so routine when change happens, I freak out a little bit and I struggle.

Patti: And so that's been a challenge, you know, over. This past year is things kind of in 2024 went little crazy time, like, okay, well, what do I need to do differently in my business and sort of like you're saying my ops manager kind of stepped in and she's like, okay, like, I'm talking about making changes. And I'm like, Okay, well, I think we need to pivot a little bit in this way in the business in order for this to continue to be successful and a viable business.

Patti: And so she's sort of on pace keeping me moving forward. Great. Now we said we were going to have this new offer talked about and created, where are we at with that? And so I think it's important on both sides, like when you're a business owner to eat, whether it's a friend, if you're not in a position to hire somebody, but ideally somebody who's accountable and some way to help you, whether it's pulling you and slowing you down or nudging you forward and speeding you up, but whatever that looks like to keep you moving forward to whatever you need to do to get to the next.

Patti: Yeah.

Tasha: Yeah. Totally. Yeah. There it's so important to have somebody, you know, that person. And for a long time, that was my leadership team. That was my inner circle. That was, you know, Cara, my former director of operations. And right now, because I have leaned down my team as I'm like, Re revamping or, you know, revamping my offers and ramping things up again.

Tasha: It's been, you know, inner circles in terms of just like other business owners that have been in business since 2017 and that I trust their opinions and everything. Um, so it, it definitely can be different people in different seasons of your life, but you absolutely need that person that you can be vulnerable with also because.

Tasha: It's so important that they understand your business and in order for them to do that, you need to have been sharing about your business, the good, bad, and the ugly, right?

Patti: Yeah.

Tasha: Yeah,

Patti: absolutely. So like outside of your gut, what are some signs that you've seen within your business, um, at various stages that tell you it's time to maybe look at the possibility of change being needed?

Tasha: You know, yeah, totally. I think the big two things are or actually the three big things. Number one, revenue, of course, like is our revenue increasing? Is it staying the same? Is it decreasing? I think number two lead generation. So are the leads still coming in at the pace that they normally are? Or is that still slowing down.

Tasha: And then number three, there was a number three. What was number three? Dang it. Number three was, Oh, what services people are gravitating towards. So, um, you know, for a long time, our launch, our signature service was our full service launch management was, which was anywhere between eight to 16 weeks, depending on the client and everything that they wanted.

Tasha: And then we started seeing that kind of shift for a while to like the IP days and people were just like, Okay, I want all of this, but I can't afford all of this. So what can I get, you know, the, the parts that I need the most in terms of things. And so I think that those were all kind of indicators of like, Oh, my spidey senses are up that things are changing because those three things were changing and specifically for our, our agency, but not just for our agency as I was, I was, I was talking to other agency owners, it was that they were having that same similar situation as well.

Patti: Yeah, and I think that's a big part of it too is that sometimes maybe that also answers that question a little bit of like the gut feeling if you're not even sure what your gut like. Sometimes that awareness, which we should have in general, and I am shooting like of our businesses, what is it that our people are telling us, right?

Patti: Or not telling us by just not showing up at all in some capacity because that tells us that something isn't working. And, and I think also, um, sometimes when we feel like things aren't working and we, we need to make a change. Some of us might take things personally and I think, oh, I'm failing and it's me.

Patti: I'm doing something wrong. And, and I think what 2024 and 2023 and other previous times in businesses, right? I mean, business ebbs and flows. And so I think what those times remind us is that it's not just us. And sometimes it is the larger world and the, the, the feel and energy of business and just the normal.

Patti: Flow of it. And yeah.

Tasha: Yeah. And I so appreciate that you said that because I don't know if you remember my rant, uh, it was probably a year ago at this point on Facebook about, I was so tired of people being like, if you're not landing clients, then it's your, your copy. It's your messaging. Like it's, it's your fault.

Tasha: It's you. And first of all, like that just feels traumatic and terrible all the time. Like, Oh, it's me. You know, And one of my, I was in a mastermind all of last year, a peer led mastermind. And one of them said, um, something about like, well, yes, there are things that like we can tweak and improve in our business all the time.

Tasha: That is true. And we have to understand that we live and exist in a construct. Like we're not just in a silo of like, if I do this for my business, my business will improve. We have an economy that like, I can't go and change the economy immediately. You know, like. We have political things that I can't go and change.

Tasha: And so all of that, we have to take into account when we're thinking of like, why is this working or why isn't this working? So much of it can just be because of everything, you know, gestured wildly around that.

Patti: Totally. Yeah. Yeah. And one of the things actually that you. I have repeated and credited you for is that when I was sort of in the middle of, you know, I, I ended 2023 at this sort of like gangbusters and like hit this great revenue point.

Patti: And then as 2024 happened, I was like, oh boy. Like that's not happening. And, and felt shame and felt like I was failing and all of this. And one of the things I learned from you was you said at some point in the year, like sometimes the goal is just to make it and like, just still being here and being in business is the goal and that's okay too.

Patti: And like, those are the moments where we have to kind of be kind to ourselves and say, okay, look, like maybe there's a change that's needed here. And also I'm still successful because I'm here.

Tasha: I'm here. Yeah. I, yeah. And so often I had to repeat that not just for everybody that I coach, but also for myself, you know, there were times last year where people were looking at me and coaching sessions and going like, well, what should I do with my marketing?

Tasha: Like, what should I change? And I literally said to them, like, I don't know. And like, it's not that I don't know because I'm not an expert. It's, I don't know, because everything is changing so quickly that like, We have to give ourselves full permission to throw things at the wall and see what sticks and see what works and try things and play in the sandbox.

Tasha: Because that was what last year was all about. Right? Yeah. And

Patti: it's still, I mean, we're now, I mean, you know, like you and I are both definitely on a liberal left side. So we can openly say that like, this is bonkers what's happening right now. And what we're witnessing is a lot of people and a lot of uncertainty that's happening in our world around us.

Patti: And so. It's not ending anytime soon. I don't imagine as people hold on to their wallets a little more tightly and sales processes are longer because people are are afraid and want to really make sure that the decision they're making is best like Just those those funnels aren't as fast as they used to be and a lot of that.

Patti: I don't see see, at least myself, I don't see changing anytime soon, given the current climate we're in. And so that's another place where sort of stopping and saying, okay, how do I make it through this? And so sometimes I think the pivot is also putting what your ideal goals are on hold to say now what is sort of almost this micro goal in this current climate to get me out of or get me through what we're in right now as a whole, right?

Patti: As opposed to saying, I'm going to make it. 500k this year or whatever. It's like, cool, that's a great goal. But right now, maybe that's not the realistic goal. And the realistic goal is something more bite size. And that's part of the adaptability of being in business too, is being able to change your goals and change like what your plans are based on just holy mother.

Patti: of God, what's happening

Tasha: around us. Exactly. And so often it's about like controlling the things that you can control. Like I, I can make sure that like, I am showing up consistently that I'm reaching out to warm leads and everything consistently that it's their responsibility or their, their decision, whether they end up becoming clients.

Tasha: You know, paying me something. So if I'm just focused on, Oh, I want to make 500, 000 this year, then like, I may think that I'm failing, even though like I'm doing the things that I can do and the 500 deciding whether I make 500, 000 or not is really out of my control in a lot of ways.

Patti: Yeah, absolutely.

Patti: Absolutely. That's so true. Yeah. So I think that's a big part of, of all of this right now is like, we kind of have to be adaptable, adaptable by necessity, um, which is always the case. And that's why I think too, not only having those accountability partners, but like you said, sort of like you were in a peer led mastermind group.

Patti: I was in a peer led mastermind. Well, no, not, I guess. Technically not. Yeah, yeah. . But I was in a mastermind group with you last year and so, and being in that community made me be able to breathe a little bit better. Being in certain various elective Facebook groups of like minded business owners who are able to echo what is happening and make me feel like, okay, cool.

Patti: And it's a great place to get ideas when you're looking at change and you're trying to figure out, well, what are other people doing? What is this? Pattern that's looking like, um, and all of that. So having that community, I think as a whole is, is also really, really powerful.

Tasha: Yeah. I also want to say to that, that I think so often when we're not in our most successful times, it's so easy to just like shrink and go inward.

Tasha: And that is the time when we need more community. And that is the time when we need to talk to more people and get more, just like ideas or just. Confirmation also that it's not just us because it's so easy to think that we're the only one, but I spent all of November doing 30 coffee chats in 30 days.

Tasha: And so many of those coffee chats were just raw and very vulnerable in terms of like, I thought it was just me, like, you know, like, thank you for opening up the conversation and realizing like, nope. It's not, it's, it's all of us. It's not just like, and it's, you know, it's from people making 5, 000 a month to people making 60, 60, 000 a month and beyond and everything in between.

Patti: Yeah. Yeah, definitely. And another thing too, I think with that is when you go into those communities and you are seeing that, and this is something I've struggled with is don't compare yourself to those people, like use them as a support to hold you up and help understand where you're at, feel echoed, feel supported, feel held.

Patti: But don't compare yourself. Right? Like you and I are really phenomenal example of that because again, you're a high quick start. You're super extroverted in a lot of ways. And like, you do a lot. You go and go and, and you share that openly. Right? So I see you do things. And how many times have I been like, Oh my God, Tasha, like I'm exhausted.

Patti: Just reading your Facebook post about what you're wanting to do. Like, and like on a daily basis, the amount of stuff that you do. And I am like, cool. I woke up today. Hooray. You know, and you're like, I just got back from a five mile run. And like, Yeah. But, that's okay too, and like, as we go into these communities, like, to be able to say I'm taking the time and the space that I need to do things, and that's going to look different from other people because we're different people and we have different needs and we're just different in our energies and the way that we show up, and so I think that's really important too because I think that's really important.

Patti: You don't want to invalidate your own experience and what your progress is just because it doesn't look like somebody else's progress that you've decided is the Oh, well, that look at that. I should be doing that. It's like, well, no, you shouldn't be doing that because you wouldn't survive that because he isn't built that way.

Patti: You know, totally. I love that. Yeah, totally. So, um, I guess we've kind of talked a little bit about like the fear and uncertainty because that was something I wanted to touch on. Um, yeah. But so how have, you know, you've done some mindset work, which you said, sort of some of this is mindset shifts in order to be able to be successful in a pivot and not freak out, maybe like what kind of work have you done around mindset shifts, um, to get you through some of these?

Tasha: Yeah, I think the biggest one for me was giving myself full permission to be okay with the change that I was making. And that had to come first of all, through me, but then what was helpful was I started Laying out my ideas to people that I trusted in smaller pockets of community. So whether it be my group chat, you know, or I was, um, leading or hosting a in person retreat.

Tasha: And I mentioned that I was thinking about going in all in on coaching and like their feedback and their encouragement was so validating that I was like, okay, I think I'm ready to say this like out loud to the world, you know? So I think it's, it's. Definitely been a stair step into it has been helpful for me and making that, that change in that decision.

Tasha: And also just talking to my coaching clients as well, and saying like, here's what I'm thinking about. And then giving me the feedback of like, this is why I would still coach with you, or this is what I would want to still see in some ways, you know, to make sure that like, I still feel comfortable coaching with you.

Tasha: So that's, yeah, that's been a big, big part of it. I also think like. We were going back to, you know, the things that you can control. And one of them for me was like, realizing like, Oh, my revenue isn't going to be what I've. Gotten accustomed to, you know, over the last few years and, um, I was talking to one of my friends, we were Instagramming, uh, DMing back and forth and she was like, you know, how's your first full month going?

Tasha: And I was like, good. I was like, I just hit 10, 000. And I was like, you know, a year ago, I would have been like, I'm only at 10, 000. And now I'm like, I'm. Just hit $10,000, you know? Yeah. And so like having that shift of what success looks like for me in this moment mm-hmm. Has been important too, to re reframe what that looks like.

Tasha: Yeah.

Patti: Yeah. I love that. And I think looking at it from different perspectives, I mean, I think also money in general is not the only goal, right? Yes. And so absolutely. Being able to do that, so, yeah. Um, so have you made. a change or a pivot that has not worked for you. I'm

Tasha: sure. A change or a pivot that hasn't worked.

Tasha: I honestly, I can't think of like an example of one, but I know that there are lots I will. I will say that some of them have actually been around hiring and like outsourcing things that we probably should have kept internally. So for example, one of the big ones has been a couple years ago. We decided that instead of our marketing director who was also running Facebook ads for us at the time, we were going to do an outside agency to run Facebook ads so that our marketing director would have more space and spaciousness to like support the rest of the team and everything.

Tasha: And that was like, I think we were paying them like 3, 500 a month and they weren't even doing like the copy or the. The captions. They were just like managing the ads. And three months later, we were just like, this is not working at all. You know, like those, that sort of thing. So I think sometimes it's been out, like keeping thinking that, like, I needed to make things bigger or like needed to like.

Tasha: Bring more people in, in order to make it work, when in reality, like, no, it was, it was working. We just needed to maybe, like, tweak the system instead.

Patti: Yeah. Yeah, I had something very similar to that a few years ago, um, where everything was really booming, right? And everything was growing and I just was having so many new clients coming in, which was really phenomenal.

Patti: It was a great problem to have. So I was like, well, I'll just keep hiring new client managers and all of that. But. I was so overwhelmed. And at that point, I'll be honest and say, I got blinded by the money coming in. I was like, Whoa, you know, and like, I was never rolling in it, but I was doing okay at that point.

Patti: And so I dropped some of the balls myself and being able to scale properly at that point. And like, what did it look like? I think I brought in three new client managers at once and did pretty much a shit job at training them. And so what happened? We all failed. ? Yes. Uhhuh. . Like, I lost some clients because of that.

Patti: And, and that was a really big lesson of me being like, well, hey, this is, I need to make this and I need to do this because I'm, I'm scaling. And like, Hey, you know what? It's okay to make a waiting list. It's okay to, mm-hmm . Go slowly. But in the moment, I just sort of was like, wrapped up in the excitement of this boom that I went too big, too fast and, and it didn't work well.

Patti: And so I had to there at that point. I stopped and I was like, okay, lesson learned. Now what? Now how do I now build a system so that I can scale in a way that is successful, that is manageable, and that I respect the clients who are trusting me and us. And I respect my team and myself and not getting overwhelmed in that.

Patti: So yeah, being able to like stop and recognize when it doesn't work. And then also know that like. Shit happens.

Tasha: And

Patti: now. Exactly. Yeah.

Tasha: Yeah. It happens to everyone. Whether you're an agency owner or whether you're a solopreneur, like there's going to be things that you're like, that was not my best.

Patti: Yeah. And then you

Tasha: learn from it.

Tasha: Yeah. You learn

Patti: from it and you continue on. And I think that's the key though, to being successful is how much we're able to learn from the things that like the pivots, the changes. Don't go well that aren't successful because that's how we grow the most is what we're able. And this is a lot about us as people, right?

Patti: Well, what we do in those moments of things kind of crashing, burning a little bit or not working is like, okay, do I shut down? Do I run away? Do I just go? Whoa, well, I suck. And this is over or Do I go, okay, well, how can I reassess this? How can I try something different, um, into the future and, and actually make it work and that for me, that change, what I learned there changed everything about the way I moved forward in my business as far as scaling.

Patti: And it, it, it's been great since then. So I almost needed that in order to. Get a reality check of what was happening and what was realistic in my business. I think at that point. Yeah. Um, all right. Well, I am just wondering, do you have anything that we haven't said yet that you would offer as advice or anything to anybody who is maybe scared of pivoting or in the moment of thinking like there's a change that needs to come or struggles with adaptability, anything at all that you can say?

Tasha: Uh, I would say. The biggest thing is just to like, you are going to be okay with whatever decision that you make. Yes. The, the world will keep turning like you will be okay. Um, I think that that's, that is often the hardest thing. Like we catastrophize things and think, you know, that it's all going to end up awful.

Tasha: But like, regardless, you'll be okay. Yeah. That's awesome.

Patti: Um, all right. And finally, because, um, you know, a tech nerd and I love all of that. Is there any tool or tools in your business that you have used, um, that you just. Love, um, and maybe specifically that's helped you stay adaptable in your business in any way, or that has grown and changed with you.

Tasha: So there, this is a more recent one for me, but it's been so helpful. There is an, uh, an app, a desktop app called SunSama. And, um, Oh my gosh. Like I just love it so much. Uh, so basically the way that it works is it's like a to do list that you can create and it integrates with your calendar. I think it also like integrates with Slack and ClickUp and Asana and those sorts of things as well.

Tasha: And it's been helpful for me because one of the things that like my team and I always struggled with when I had a larger team was that I hated, like, I love. Productivity tools or, or project management tools, rather like Asana and everything for client projects, but I hated them for myself, like Cara would put my to do items from Asana into Slack because seeing them in Asana would overwhelm me.

Tasha: So I always would either in my notes app or just on a post it put my to do list for the day. Right. I do that now. It just feels like more palatable. Right. And so, um, so with sun sama, I can put it at, I can create the to do list and then like add it to my calendar in terms of chunking it down of like, okay.

Tasha: I'm going to work on this specific task at this specific time. I also like, if I don't get it all done, it moves it to and shifts it to the next day and then I can just modify and adjust as needed. So yeah, yeah, it works so well for me. I love

Patti: that so much. I just was getting a client, um, to do that for that reason.

Patti: I was getting her into since Alma. So yeah, I love it. I love it. It's great. Um, All right. So where can people find you if they want to work with you or learn more about you? Um, or if you have anything going on that you want to share?

Tasha: Yeah, absolutely. So my website is Tasha booth. com. I hang out primarily on Instagram.

Tasha: So, um, I am at the Tasha booth on Instagram and yeah, one of the things that they can definitely like learn more about me through is I have a. It's a workbook, but I, I think of it as more of like a transformational workbook or a training, 'cause it's got videos and stuff to go along with it called Solo Solopreneur to CEO.

Tasha: And it is what you have to think about in terms of the tangibles, but also the mindset. There's some affirmations in there as you're moving from a solopreneur to an agency, CEO and what that change looks like. Awesome. Thank

Patti: you so

Tasha: much, Tasha.

Patti: This has been. You're so welcome. This is so fun. Thank you for listening to another episode of the BizMagic podcast.

Patti: Like most small businesses and podcasts, we rely heavily on word of mouth. So if you like what you heard today or in any episode, please share with your friends and colleagues. And rate, subscribe, and comment on your favorite podcast platform. Till next time, cheers to your magical biz success.