Navigating Burnout As a Business Owner with Magali Mathieu

Burnout. We’ve all felt it. That soul-deep exhaustion that shows up as anxiety, bloating, fatigue, resentment, and the strong urge to burn it all down and run into the woods.

In this powerful episode, I’m joined by vitality coach and former tech startup co-founder, Magali Mathieu, for a real talk about what burnout actually looks like, how it sneaks up on us, and how we can begin the process of healing from it—without burning our entire life to the ground in the process.

We also get into:

• How Magali went from tech founder to reiki healer (and why both matter)
• The connection between burnout and ignoring your intuition
• Small but mighty ways to support your energy every day
• The myth of the “perfect” productivity system and why honoring your rhythms matters more
• Shifting from burnout into alignment—even when your schedule is packed

We also talk about the power of creating your own version of success, setting boundaries that support your nervous system, and why your version of “enough” gets to be enough.

If you’re in a season of burnout or feeling like something’s just off—this one’s for you.

About Magali:

Magali Mathieu is a Vitality Coach, Certified Holistic Health Coach, Yoga Teacher, Reiki Master, and the founder of Unlock Your Vitality, a soulful business that helps women reconnect to their truth, reclaim their energy, and build lives and businesses that fuels their dream life.

French girl who grew up all over the world, now based just outside San Francisco, Magali’s journey into wellness and entrepreneurship was anything but linear. She spent years pouring herself into the fast-paced world of startups, co-founding a tech company that scaled quickly and achieved impressive success on paper. But behind the scenes, she was burnt out, disconnected from her body, and craving a more aligned way of living.

After hitting a breaking point, Magali made the bold decision to walk away from the hustle and rebuild her life with intention. That experience became the foundation for her work today, supporting women who are ready to do things differently. Through coaching, courses, and community, she helps her clients heal from burnout, tap into their intuitive wisdom, and create success that’s sustainable, soulful, and deeply fulfilling.

Whether it’s guiding someone to launch their dream project, reset their health, or reconnect with their purpose, Magali’s work blends strategy with soul and always starts from within.

Magali’s Links:

Instagram

LinkedIn

Podcast

Website

Group Coaching Program VITALIZE: magalionajourney.com/vitalize

The Unlock Your Vitality Community: https://www.magalionajourney.com/community

Learn more about BizMagic or the BizMagic Podcast.

Transcript

Patti: Welcome back to another episode of the Biz Magic Podcast, your place for all things tech in your online business with solid. So General Biz Chat two. My name is Patty Meyer and I am the CEO and founder of Biz Magic, where my team and I support entrepreneurs who are overwhelmed by the backend tech of their business.

We create, implement, and teach the tweaks that help our clients make a bigger impact with less stress. Today's episode is a super important one, especially for solopreneurs and entrepreneurs, which most of you are, because today we're gonna talk about burnout. Something that is incredibly common among entrepreneurs, especially those of us who've been building and growing for.

At least a few years, right? Biz magic is at eight years, and we're feeling the weight of it all. And this can happen in the very start of your business, or it can happen really at any stage along the way. So my guest today has not only experienced burnout firsthand. She's also made it her mission to help others recover from it and rebuild in a way that feels more aligned and sustainable.

Mag Lee Matthew is a vitality coach, certified holistic health coach, yoga teacher, Reiki master, and the founder of Unlock Your Vitality, A soulful business that helps women reconnect to their truth, reclaim their energy. And build lives and businesses that fuels their dream life. French girl who grew up all over the world now based just outside San Francisco, Magee's journey into wellness and entrepreneurship was anything but linear.

She spent years pouring herself into the fast-paced world of startups, co-founding a tech company that scaled quickly and achieved impressive success on paper. But behind the scenes, she was burnt out, disconnected from her body, and craving a more aligned way of living. After hitting a breaking point, mag Lee made the bold decision to walk away from the hustle and rebuild her life with intention.

That experience has become the foundation for her work today, supporting women who are ready to do things differently. Through coaching courses and community, she helps her clients heal from burnout, tap into their intuitive wisdom, and create success that's sustainable, soulful, and deeply fulfilling.

Whether it's guiding someone to launch their dream project, reset their health, or reconnect with their purpose. Magee's work blends strategy with soul and always starts from within. In this conversation today, Magley and I are gonna talk about how burnout shows up, what it really takes to heal from it, and how to start making changes, even small ones that support your energy and long-term vision.

If you've been feeling exhausted, stuck, or just know that something needs to shift, this episode is for you, so let's get into it. Hi, Magali, thanks so much for joining me today. Hi, Patty. I'm so excited to be here. Thanks 

Magali: for 

Patti: having me. Yeah, of course. So I already did a little intro and everything like that for everyone, but I welcome you to just share a little bit more about yourself, if you'd like, and kinda what you do and how you got into all of this and your own words.

Magali: Yeah. Thank you. I feel like every time I do this, it's a little bit of a different version. Yeah. Because we continue to change and evolve, right? Yeah. Um, but, so yeah. My name is Mag Lee. I originally am French, um, but I currently live in the Bay Area and I think a part of my story is that I've moved around my whole life.

Um, that's definitely played a role into who I am. And I ended up in San Francisco for a master's program, which I ended up. Building a tech startup out of it with two friends, and I very much fast forward, but I totally burnt out six years later, um, and decided to finally listen to the cues that my body had been given me.

Um, and so today I call myself a vitality coach because I help women do just that, unlock their vitality, um, through everything I do is through a mind, body, soul approach. After leaving the tech world, I became a reiki healer, a holistic health coach, a yoga teacher. The pendulum swings like. You know, back and forth, right?

I went totally 360 1 way and then find my way back in the middle where I really actually love business and building businesses. And so one of the ways in which I help women unlock their vitality is connect into. The true essence of who they are and the gifts that they have to bring to this world 

Patti: and 

Magali: help them do that by building a business.

Um, so yeah, I do that through group coaching and one-on-one programs and it's been a lot of fun. And like you, I'm also a podcast host, which helps me. Just learn so much from different people that I get to interview. Yeah. You know this, it's, it's really fun. 

Patti: Yeah. It's super fun. I love it. Yeah. And being from San Francisco myself, that is the best place to be writing that specific pendulum.

Yes. Of like healers and tech and everything in between. So you're in kind of a great place for that. For sure. 

Magali: Yeah, it's actually crazy because coming here I knew about the tech world. I did not know much about the spiritual world 'cause I was not at all in it back then. 

Patti: Mm-hmm. Um, 

Magali: so yeah, it's been really interesting to explore both.

Patti: Yeah. Where in the Bay Area are you 

Magali: now? I'm in Marin. We're um. Yeah. Yeah. North. Um, just wanted some more nature. 

Patti: Yeah. Well that is super, super exciting that you found your way to things that really lit you up. And I also really love that you kind of. Went super far in this other direction and then kind of, uh, you like overcorrected, right?

But then you found your way back mm-hmm. To that balance between, um, because I think that's really important sometimes when we're like, we're so burnt out with things we think I can't do. I don't want to have anything to do with this anymore. But when you've done it for so long, you did it for a reason and you were in it for a reason.

And so to be able to find that space where you're honoring that part of yourself and this other part, like to find something kind of in the middle, I think is really amazing. So I love that you've found that space back. 

Magali: Yeah. Thank you. And I really think I needed to like push it all away. Mm-hmm. And not want anything to do.

I, I think of it also as like the masculine and the feminine that we all have within, right? Yeah. And it's like I was so in my masculine in the tech world, then I became so in my feminine, the healing, and now I'm like finding my way back to. Balancing both because they're both really useful, right? Like yeah, we live in a world where we need to make money and do things and not just like sit in the forest and um, listen to the fairies or whatever version that is, you know what I'm trying to say?

Yeah. But there is a place for both. And so, uh, having found, and it's a work in progress, it's like continuous work. Um, but it feels good to be somewhere in the middle right now. 

Patti: Yeah. Well, and as you said in the beginning, it's always evolving, right? So it's always a work in progress and will continue to be.

Yeah. I mean, business in general, life in general is always a work in progress. So who knows what your work might look like in 10 years, you know, and what that it, what else might marry into it, you know? It's really such a fascinating thing. True. So, so, you know, talking kind of about burnout. Talk a little bit because that's like a very common word people use in a lot of ways.

So how, what, how did it show up for you and, and how, how did you sort of say, okay, I am burnt out, I am done with this. Like, what did that look like for you? What does burnout mean to you? 

Magali: I think for that to answer that it's helpful to think about like, what is burnout because it's thrown out so much, right?

Mm-hmm. And from a definition standpoint, it's really a state of emotional, physical, and mental exhaustion. Um, and generally that's caused by prolonged or excessive amount of stress. 

Patti: Yeah. 

Magali: However. The way, like, yes, that's an explanation, but for me, the way that it was really showing up was investing so much of myself into something that was.

Not aligned with the work and who I am and what I wanted to bring into this world. 

Patti: Yeah. And 

Magali: so as, yes, of course anybody's gonna burn out from doing too much of any one thing without restoring and taking care of themselves. And for me it really was like, I almost from the beginning, honestly, there was a little voice inside of me telling me that it wasn't fully for me.

Mm-hmm. And I kept pushing and going and going and going and not listening to that inner voice. And there was a moment where I was like, I can't anymore. Like I just can't. Yeah. And so, to answer your question of how it showed up for me, it actually started showing up. Physical symptoms and, um, my body being like I was contin, constantly bloated and I didn't understand why.

Um, I was exhausted. I started having thyroid issues. Um. I was also having like debilitating anxiety, um, which I didn't know could be related to what was going on with my gut and actually like restoring a lot of my gut health made my anxiety go away. Yeah. So. My body was like from so many different angles screaming at me to be like, can you please listen?

Because we're not feeling good and we need you to wake up to it. 

Patti: Yeah. Yeah. I love kind of that reminder too, that burnout looks different for everybody and it comes in kind of different ways, whether it's I'm just overextended beyond belief or it. I'm, I'm really not in alignment with what I want to be doing and maybe should be doing for, for my soul, for my being, you know, and mm-hmm.

Absolutely. I've had that experience too where, um, I'm prone to anxiety. I've had anxiety my whole life, but I go through periods where I'll get strung, bouts of it with like panic attacks and things like that. And the last big bout of it was I was really burnt out and really just, I was both. Physically, emotionally just stretched so thin and was in various situations that it just weren't.

Healthy for me that I wasn't happy in, that I didn't feel lit up by. And so all of that together really, I just weighed me down and it, and it triggered an like a, a spout of anxiety. So it's really powerful how impactful burnout can be. Both when you're stretched thin and when you're maybe just not in alignment with what feels best for you and what you're mostly drawn to, which is why I think it's so important, you know, in, in the world that we're in, that we're kind of taught to just do whatever you can to make money and you know, it's good to have a job and you just, you know, but man speaking, entrepreneur to entrepreneur like to, to do work that you really love and that your heart is in.

You can't compare to that. Like the piece you get from that, even when it's hard. Is, is so incredible, you know? Mm-hmm. Like I really love that. 

Magali: Yeah. And I think it's also, it gives you the flexibility, like there are so many other things that it gives you that it makes the hard work worth it, right? Yeah.

Yeah. And for somebody listening who's maybe like, I don't wanna be an entrepreneur, or like, I'm not fully sure if that's for me. There is still a way to live a life of alignment, even if your nine to five isn't necessarily like your soul's purpose. It doesn't have to be either. Yeah. Um, but I think really listening to the cues that your body and your soul and you know, your mind is giving, you are the ways to, yeah.

Start listening to that and, and then acting in accordance to that alignment. 

Patti: Yeah. How long were you out of alignment in yourself? How long were you feeling burnout before you finally reached that point where you're like, and, and what was that point where you were finally just like, alright, you know what I'm calling this, I really need to step back.

And did you do it gradually or did you just, I'm done and I'm going a different direction. What did that look like for you? 

Magali: Yeah, I definitely did it gradually because when you start a company with two people, like. Each of you have are such pillars in, in building this company. Yeah. Um, and I was also very aware that I was the only woman.

I, I started it with two friends who are both men. And there was just a lot, like, I think the pressure of what I wanted, the continuation of the company to be and of the team I cared so deeply about. Um, I wanted to take my time and do it in a way that. Felt good for just my integrity, honestly. 

Patti: Yeah. Um, 

Magali: and I, it took me, so from the moment I was like, I cannot do this anymore, to actually leaving.

It was two year period, which is a long time. That is. Yeah, it's very long. But basically what happened is November, 2020 I got COID, which we remember back then was really scary. Yeah. There was like no way out of this. We didn't really know what it was still. And obviously we know that COVID affected, um, people who had ongoing conditions a lot more than others, and.

I didn't know that I had any ongoing conditions, but basically I was like chronically fatigued. At that time, my immune system was really weak and so it hit me really, really, really hard. Um, and I was so sick that I, one of the things is I really couldn't eat anything. And I realized in that moment that I was like, oh, I'm not bloated.

Like, I think I've literally been bloated for the last four years. 

Patti: Right. 

Magali: And obviously I wasn't, 'cause I wasn't eating anything. But there was something that, it was like an opening to like, wait, something like food shouldn't just make me feel this way. Like, there's something going on. Right? And then I started working.

Um, also, I should say, I tried to go the western route and get a lot of answers, but obviously. The health system was like so backed up with everything going on that they were like, you're good. Like you're testifying, right? Like go home, right? And so I ended up looking more at like the naturopathic functional medicine route.

And understood that my cortisol levels were at an insane high and like there was really things that were starting to shut down and not be okay inside my body. Um, that, you know, like seeing it on paper was a wake up call for me to be like, Ooh, I really need to take this seriously. 

Patti: Right. Yeah. Um. 

Magali: So that was kind of a huge point.

And then we, so normally are on the west coast, we were working a lot with Europe and um, my partner's family lives in Florida and everything in San Francisco was really, really closed, obviously. Um, we were alone and we were like, let's be closer to family and create a little bubble, um, with family. And that was so healing for me because.

Yeah, just the three hour time difference, like to gain three hours back, to not have to start my mornings at 6:00 AM but at 9:00 AM Right. It felt like a vacation and so I, I think that's another reason we ended up staying there for six months. So it was like six months of starting to heal and like I was, I went on a certain protocol and started just like, yeah, spending more time outside, taking care of my body, little by little, because I think there's no coincidence that my.

Burnout happened also at a time of COVID where like, you know, I wasn't taking care of in the same way I used to be because everything was closed and it was really hard to, yeah. Um, yeah. 

Patti: Yeah. So how, what, what kind of process was it for you to find. What you kind of, what was calling to you, right? So you sort of hit this moment where now you have to, you're accepting that okay, something isn't working with, with where I am now.

But how did you start the process of identifying what else might be the thing for you? 

Magali: Yeah, I love this question because I think it's like there's a lot of little breadcrumbs throughout life that get, you know, um, planted or a lot of seeds that get planted along the way and, yeah. A few. So I think it was in 2016, I started seeing, um, my reiki healer and just receiving it.

And, um, my mom had done a certification before, so like I had heard of it and it was so healing for me. It was like the only thing that would take my anxiety away that would just relax me. I didn't really understand, you know, how it all worked, but I was just like, yes, this is working for me. Like I'm resting for an hour and, and it helps.

And then a few years later, so this is probably in 2020 actually, I think, um, just before things shut down, um, I, or no, maybe 2021, when thing started opening back up again. I had a session with her and I was lying on the table and I was receiving reiki, but I had this like weird vision of. The same image.

So like a woman lying on a massage table receiving and a woman giving. And my hands started kind of burning and then I couldn't figure out which of the two women I was like, I was like, wait, am I the one giving or am I the one receiving? And I had like goosebumps everywhere and. It was just like something is talking to me here.

So then I brought it up to her after and she was like, yeah, that might be the energy calling you. Um, and if you want, I can teach you. And so I started doing, and I think this is also where like, yes, it was two years and before I fully left. 

Patti: Yeah. But I did. 

Magali: So many things within those two years, right? Yeah.

So I became a re a certified Reiki healer. I started like getting my hands on as many people as I could, friends and family, and then eventually having a few, um, people here and there that I was like through clients. Um, and then I also, in my healing journey of working with functional medicine professionals and Chinese medicine professionals, I actually like, it was very difficult for me to.

I always talk about this, but I think sometimes we tend to outsource our power, outsource our wellbeing, thinking that like somebody's gonna help us fix it and make it all. Okay. And Oh, yeah. I went to these people who were telling me to get on like, really rigid protocols, stop eating a bunch of foods. And I actually think it was pretty toxic for me.

Mm-hmm. Um, so then I decided to become a holistic health coach myself. 'cause I was like, I need the tools. Like I need to understand this for myself. Um, so I did a year long program. Normally it's six months, but I was like anytime. And so I did that all while. So like I was. Beginning my transition out of, um, my business.

So I came out of that being like, I wanna help women heal. Like I wanna help women listen to their bodies. And I thought I was gonna be a reiki healer and holistic health coach and help women more with that. And then very naturally, as women saw me transition out. They were like, how can I do that too?

Like, can you help me transition out of the job that I don't like? Can you help me become an entrepreneur? How did you do it? Um, and so yeah, that's naturally where then the pendulum kind of swung back in the middle. 

Patti: Yeah. I love that you essentially became the person that you needed. 

Magali: Yeah, but yeah, 

Patti: yeah, yeah.

You're like, oh, I need this. Oh, these people are offering toxic advice, so I'm gonna figure out how to do that and offer it. And I just, I love that kind of process of you just more and more like, oh, well I need something, so I'm gonna figure out how to do that. Like you said, instead of going externally for that, you kind of were like, cool, I'm gonna do this.

And now. How can I offer this to other people? I think that's huge. Um, I'm obviously, I'm a really huge proponent of everybody needing advice and support that is unique to them. I think we, we live in a world that is very. That is full of advice, that is very kind of tunnel vision advice and do this one thing, and that's the thing that's going to solve all your problems, do this and you're gonna make all the money or whatever.

And, and I just don't believe in it that way. And it sounds like the way that you're going about it is that that same way of saying, oh cool, you can tell me to do all of these things, but you know what, this doesn't take into consideration. Me mm-hmm. And my being and my experiences and my body and, and all of that.

So I love kind of that, that process of, of where you're at and what, what you, where you've found yourself. 

Magali: Yeah. Thank you. And I love what you just mentioned because I think it can so much be applied to business too, right? Like I remember coming from, okay, I build a tech startup like I was, uh, the Chief Revenue Officer, so leading all revenue and marketing, I know how to make money.

But then coming outta this and being like, Ooh, this is B2C. Like, it's a very different type of business. And so I looked for different, like how to build your funnel courses and things like that. And through doing these, I was like, these blueprints are not working for me. Like, it's just, it doesn't actually work for who I am.

I need to be like telling my story a lot more. That's been what's attracted clients the most for me. 

Patti: Yeah. Um, 

Magali: and so it's been really cool to. Now work with women who are wanting to be entrepreneurs and see like, no, like posting three times or five times on Instagram for you might not be the answer actually.

Um, so I think it can be applied to everything. And like you said, our life has just become so like. A equals B and it really doesn't. 

Patti: Yeah, it's very formulaic and it's not, though we are not formulaic beings, we are all very unique in that way. So, so kind of on that, what as you start working with, with women or have been for a while, not start, but as you work with, with women.

Who are in these areas of potentially wanting to, um, reignite themselves, find these areas of alignment in themselves and in their business. What kinds of challenges do you see that they have in this period and what kind of advice do you give to people struggling in that way? 

Magali: Yeah, I think the biggest struggle that I see, regardless of if it's like life, business, health is.

Tuning out the noise and actually listening to what they're. Voice, their inner voice, their intuition has been saying. And I think especially when you deal with anxiety, it's really difficult to be like, is that my inner voice? Is that anxiety? And um, yeah. And, and then also as they start listening to that and changing, it's like, it feels really awkward and like really difficult because when we change our body and our whole system is like, no, no, we like the old way better.

We're used to that. Like bring that back. Um. So I think the challenge is both. Okay. I'm like starting to listen, but then sometimes when I act on those things, whether it's like my partner at home doesn't like it or my, you know, work, people around me at work are like, Ooh, she's finally setting boundaries.

Like, no, that's not what we want. Um, and then continuing to be able to do that themselves and, and like acknowledge that it's not gonna feel comfortable in that period of change. And then I think the other big thing is what is the way that they actually talking about burnout earlier, right? In that we need to restore, like what is the way that they can fully restore for them?

And you know, I was very lucky to have four months off between. Leaving, starting this new business, getting married, like we took a big break. Um, my partner and I, and I'm very grateful for that. But I also recognize that a lot of people don't have that break in that time. Right. And so what are the ways in which you can.

Learn to just like take that exhale a little bit more deeply or you know, put your face out to the sun or even if there is no sunshine out, like get a little bit of light. Like what are the things that you start to notice that you are helping you? Essentially, the way I think of restoring is like coming back to yourself and coming back to that center and.

Feeling of like I'm whole, just as I am. Nothing's wrong with me, and trusting myself and building the confidence to then taking more steps towards like that aligned path that we really want to get to. 

Patti: Yeah. And when we talk about burnout and we talk about it in, in, in that practical, everyday sense of, I, I like the idea of saying, okay, how are some ways that I can rejuvenate myself just for a moment within this day?

Right. Go out for a walk, even if it's around the block, or just stick your face out the window if that's the best you can do to get some sun on it. Right. But what are some other practical tips or experiences that you can offer to people who are really in it and are like, okay. Like I am just burnt out. I can't even start to think about am I in the right or wrong for lack of a better term space.

I just need to get some bearings, like get my bearings. Like what? What kind of advice do you offer people that are in that level of burnout that just need to start eeking out? 

Magali: Yeah. So obviously like we talked about already, it depends on each person, right? Right. But something that I've really seen works is like, what are just those little breaks that you can take, so ways in which you can restore.

And I remember when I was. Deep in it. Sometimes it would be like, I'm gonna do five jumping jacks between like two calls or like I am gonna lie down with my blocks in a way that like, I'm opening my heart and my shoulders are getting, um, just an opening and like tension is being released and I'm gonna do that for 10 minutes in between two calls.

Like it was very little things. Um, or I'm gonna see if actually this call I can take on a walk instead of, um, being sitting in a dark, or not dark necessarily, but in indoors. Yeah. Um, so thinking of like small ways in which we can do that and then. Other practices that can really help from a mindset perspective is understanding that we are making a choice every single day.

I think a lot of us, um, and I mean I'm also really speaking for myself, come from a place of like victimhood, um, and like the world is happening to me as opposed to I'm a co-creator in this life. 

Patti: Yeah. 

Magali: And. It was like when I was at the height of my burnout, I was like, when people would be like, just like, leave, just like do something else.

I'll be like, no, you don't understand. I can't, like, I really felt like I couldn't. And so, um, a way that, that for me, coming to the mindset of like, and the Alchemist, not the victim, has been. Experiencing gratitude. Yeah, and it was really just like every day having reminders on my phone. Three things you're grateful for and.

It started, it was slow, but it started to shift of like, oh, right. Like wait, I'm actually an entrepreneur still. Right? Like I do get to decide. And I remember sometimes my husband would be like, why are you taking a college exam? Like, you don't actually need to. Right. You're choosing to. Right, right. But we can get Yeah.

In our own, in like in our own cage that we're literally building for ourselves. So yeah. The other thing that really helped me see all of these things was therapy, honestly. Um, that was probably the biggest tool to help me see that I had a choice and that I could just go, because, you know, I was staying for.

Um, yeah, I had a lot of limiting beliefs of worthiness and leaving would mean that I was a failure of some sort, that I didn't accomplish what I was supposed to, that I was disappointing people, that people are gonna be like, let down all those things. So this is why when people are like, I'm so burnt out, it's like.

Let, let's dive a little deeper into what that means. 'cause it, it's actually really complex. 

Patti: Yeah, absolutely. And you touched on so many things that, and as I was taking notes that I wanted to bring up, you then mentioned them. Love that, which was really great. Yeah. And so I think that that's a really important reminder that.

When we feel sort of trapped by our daily life, especially when we're entrepreneurs, is that in most cases, the, the schedules, the limitations, all of that stuff, we've created that, that there's, in most cases, not somebody sitting there saying, you have to do this at this time. And, and if you have a client that is.

Well, you need to take a look at that relationship potentially. Yeah. Um, especially if you're a contractor of any kind, because that's not even legal. Um, when it comes to that kind of partnership. You know, you're, if you're an employee, people can tell you what, when and how, but not if you're a contractor.

So I think you have to remember that. When you're running a business, yes, you can say the, these are the, the expectations my client has, but you get to set those expectations with them and, and say, oh, yeah, that works for me. Or, oh, I hear what you're saying and this is how I work and these are the hours that I work.

And, um, you know, I have a, a team member who. She knows herself really well and she has a DHD, and, and she's like, I work really well by checking notifications at this time. Shutting all notifications off. I do not check. I am not active in the middle of the day because when I'm the most creative and I can get the most done, that's when I am working and then I'll check notifications again.

And her being really strict with that means she's really successful. With how she works, she feels good. She doesn't burn herself out by jumping back and forth between things. And guess what? As her client. I if I don't like it too bad for me. And that's great for me because I'm like, cool. This is what works for you.

This is how I get the best you. I'm here for that. And so I think the more that we can learn who we are and how we work best, and then honor that instead of. Judging ourselves, which is the other piece you were talking about. Mm-hmm. Because I think that a lot of that when when we say, actually you can sort of make these choices for yourself, we get in our own way because of our mindset blocks, our own self-worth, our own self-judgment and say, well, I'm not doing enough, or I'm not making enough or, or.

I, I only worked four hours today. I can't do that. I need to be working 40 hour weeks. Well, do you, I mean, are you making enough? Are you okay? Are you comfortable? You know, you get to decide also then, how much do I wanna become a million dollar business? Or am I good having my bills paid with a little extra for a vacation?

Maybe that's all you want or need, and that's okay too. It's okay to have your goals be what they want and for you to. Create and a, a, a life around those goals instead of create goals around a life that you believe that you should have, because that's what society told you. Right? 

Magali: Yeah. I love that. I love that your team member is doing that.

Um. Going back to just like learning how to set boundaries is so valuable, and as you said, learning how to work, how learning more about yourself and the way that you want to work. Yeah. Um, but yeah, there, there are so many entrepreneurs that. I work with, or that I know that are overwhelmed by the schedule they've created for themselves.

Patti: Yeah. 

Magali: And it's hard sometimes when you're in it to take a bird's eye view and be like, wait, let me work on my business. Let me see, like actually, does this make sense or not? 

Patti: Yeah, yeah, yeah. It worked It, it was really hard for me to get to a point where I started working on my business instead of in it.

And right now, because things have changed over the last couple of years, I made an intentional choice to step back into my business in certain ways. But I am in it fully aware so that as I start to feel overwhelmed or anything like that, I can say, oh, wait, I know how to step out of this. If I need to, and I am choosing this and this is what I'm doing for whatever reasons I currently have to do so, and so I think that's that other piece of not being a victim is not just saying, oh, I can do what I, you know, this is of my own creation, but.

Saying, oh right, I'm responsible for this and therefore if I'm unhappy, it's my responsibility to figure out what it is that makes me happy and what it is that will ease some of my burnout. Because also, like you said, and we've both talked about, is you only know the right way. And you know when you feel burnt out, you know what makes you happy and what lights you up and what gives you relief.

And so if you can be honest with yourself and find those things. You can be your own best friend in that way. 

Magali: Hmm. Yeah. And also through trial and error, right? Yeah. Like as entrepreneurs, I think that that's one of the best ways to be an entrepreneur is to try a bunch of different things and fail and see what sticks Oh, yeah.

And all of that. And so sometimes that also means with yeah, the lifestyle that we have. Um, I recently, so I have a group coaching program that's 12 weeks, and this year I was like, I'm doing three. So that means, you know, nine, um, months outta the year I'm in, I'm facilitating this group coaching program.

And at the end of the year I'll be like, was that the good idea or not? Let's like, look at that again. Right. You know, and see from my energy levels and the marketing in between each and like, there's so many things, but. If I like the, the years prior, I would do one a year, and now it's like, okay, I wanted to do times three and let's see what that actually means.

Both from the masculine and the feminine, right? So like from a revenue perspective, from a number of clients, from feedback, but then also from how are my energy levels? Like were the launches really stressful? Or actually were the launches less stressful because it was like more in people's minds, um, since I didn't Right.

It more reoccurring. So it, there's like so many things, but I wouldn't know any of this if I didn't try different things every time. 

Patti: Yeah, I think not just business, but life in general is a bunch of throwing spaghetti at the wall and seeing what sticks, you know? Yeah. And literally just being like, I don't know what I'm like, we like, we like to pretend that when we become adults we know what we're doing, but we don't and we never do.

And I always picture adults as a bunch of tall children running around and bumping into walls and being like, Nope, not that way. And like that's kind of what we are in everything that we do. And. We find our way, but we never know everything and we're always figuring it out. And I think that's one of the, the beautiful things, sort of about, about life and about business and about all these things is that we actually don't ever fully know, and we're always kind of figuring it out and, and let that be what it is.

But I think it's kind of fun, um, to, to always be figuring that out. So, um, yeah, I think it's, it's, it's super important for. For you to, I think what I liked about what you said too is sort of looking at it from, you know, this program, not just, oh, I have time. I should fill the time, but how was it for my energy?

And so starting to be aware of not just saying, oh, this is what time I have available. So sort of for me, one of the ways that I avoid burnout that I learned early on in my business is, uh, meetings are draining for me. I'm an introvert, and so, mm-hmm. For me, I have very strict boundaries around my meetings.

I take, I every third week of the month is a no meeting week. I don't take meetings on Fridays. I love that and I try, try to have one other day of the week that I don't have meetings, and then even days that I have meetings, I might limit those to maybe three, four meetings. Four meetings. Um, and that's if I'm in the middle of something and I need to be squeezing 'em in and shit happens.

And sometimes there's more, but for the most part, doing that. I always know there's a break coming. I always know, okay, next week I'm good. Like just make it through this. I'm in the middle of all this stuff and next week I can just sit and work all week and just get stuff done and you know, do what I need to do.

And so having those things set in place for me. Oh, like just knowing they exist for me is magical and I would not survive in my business if I didn't have that. That is non-negotiable for me. Yeah. And, and I'm in control. So if I wanna throw a meeting in on a no meeting week because I need to do something cool, then I'll do it.

And I've done it with intention and no big deal. Um, but having that just as a non-negotiable, my business that protects me and my energy is amazing. 

Magali: Yeah, I love that. For me, it's my slow Monday mornings, like when I was at the height of my burnout, I dread, I had the Sunday scaries so bad and I dreaded Mondays so bad that I was like, this is.

A first day of the week, like I want it to be like full of new opportunities and excitement and Yeah. Being positive and like taking a pause and looking at what's gonna come. And so now my Monday mornings are so sacred, I don't have any meetings until at least noon. Yeah. And. It's just time where I'm like, sometimes I move my body, sometimes I go on a walk, sometimes I meditate, sometimes I'm journaling, sometimes I'm working on something I'm really excited about.

Yeah. Um, and it's just so nice to have that huge block in my calendar where I'm like, I get to start the week however I wanna start the week. 

Patti: Yeah. Yeah. That's so amazing. Um, this is. Just so awesome. Is there anything that, uh, I haven't asked you or that you'd like to share on this topic and the work that you do or examples of it or anything like that?

Magali: Yeah, I think when you were talking about being, um, you know, having the worth aspect being of question, I think the additional layer to that as a coach is like. Setting boundaries when you are helping people who sometimes are really struggling can be extra difficult. And just remembering that if I don't fill my cup up first, like I'm not gonna be the best version of myself for them.

And that's been, I think, the hardest boundary to set of being like, Nope, like, 'cause I also have an online community and it's like. On the weekends, I'm not on it. I'm just not. Yeah. And so sometimes I come on a Monday and yeah, there was messages of people who really struggled and who, um, wrote me like big questions and.

The first times that happened, I felt so bad for not responding right away. And again, it goes back to that like feeling uncomfortable, but they were fine because they knew that I answer within 24 hours and that I'm not online on the weekends. So there was no expectations. Um, so yeah, whatever version of that is for you.

Uh, but I think sometimes when you're in, when, when your business is about helping people in this way, it can feel like extra. Heavy in terms of that weight, and it doesn't have to be. 

Patti: Yeah, a hundred percent. And that's one of the ways too. So that's another thing for me, nights and weekends, again, unless I want to, if I'm building a website and I wanna sit down on a Saturday, throw on a movie and work on a website, that's my choice.

And that makes me happy because I'm a nerd and I love building websites, but everybody on my team and my clients know that we. We aren't working in nights and weekends. And that was really hard for me at first because yeah. Oh, you know, go, go, go, go, go. And you always have to be on and stuff. But that was that realization and that that understanding of.

What good am I to, to show up in my business in my best way possible if I'm exhausted and fried and burnt out like that? No thank you. I don't have anything more to give. And those nights and weekends and those weeks where I'm not having meetings, those are my rejuvenation times. Those are the the times that my cup fills back up so that I can then share.

And I think for me, because I'm also service-based, I'd always kind of imagine. People sitting there at their computer waiting for a response. But that's not actually happening. People aren't sending emails and then being like, Ugh, why haven't they responded yet? You know, they're grown ass adults and they're doing other things.

And so, yes, exactly. I think when we, we let ourselves off the hook and, and out of the chatter on our head, that really makes a difference too. 

Magali: Yeah. Yeah, 

Patti: yeah, 

Magali: for sure. I love that. I think that's really helpful for people to think about. 

Patti: Yeah. So, um, since I love tech and that's my, my jam here, do you have a favorite tool that you use in your business, whether or not it's related to burnout, um, but just in, in general, uh, what's your favorite?

Magali: Yeah, this one's contr controversial. 'cause some people hate it. Some people love it. But for me it's Kajabi. Okay. Um, I love Kajabi because when I was in my startup world, I was like, I need a system that communicates that to everything that I don't need. 'cause I wanted. I knew that eventually I could hire a team, but at first I needed to be able to handle it all on my own.

Patti: Yeah. And I 

Magali: needed everything to talk to each other. And I knew I was gonna launch a podcast. I needed email marketing to be in the same place. I wanted my website to be there as well. Um, to build a community like there isn't. A tool that I have needed that isn't in the platform. And yeah, for me it's the investment that I was like, okay, I'm willing to make that, um, investment and from the get go and just like set up my systems in a way where I don't have to reach out to somebody.

And because they have a 24 7 hour chat that you can always ask for help. Um, I could handle it. So I never wanted. Tech to be a barrier because I saw building a tech startup, being a non-technical co-founder, how much it can be. Mm. And so, um, for me, I think it's, yeah, the best tool and I'm really happy with, um, having had chose, isn't it?

Patti: Yeah, that's great. All-in ones. And Kajabi, like for some people, again, like everything, right? Like for some people that's the shit. That's where it's at. For some people it's not gonna fit their needs. So I love that. I love that you, yeah. If it works for you, it's great to have an all-in-one. I'm moving a client to an all-in-one actually, and I'm kind of excited about it because I'm not a big proponent of all in ones, but I'm excited to kind of play with this and we're doing one that I haven't done before.

So, um, we're gonna see how it goes. So, yeah. Nice. Well, this has been super amazing. Thank you so much for this. Um, if anybody wants to learn more about you or work with you, and this will be in the show notes, but where can they find you? 

Magali: Yeah, the easiest is on Instagram, um, at Mag Lee on a journey. Um, and I, I chose that handle because I'm going to continue to be on this journey wherever it takes me.

Yeah. Um, my podcast is called Unlock Your Vitality. Um, and yeah, my website is magley on a journey.com and you can find all the things there. Awesome. 

Patti: Thank you so much for joining me. I appreciate it. 

Magali: Thank you so much. This was a really beautiful and insightful conversation. 

Patti: Thank you for listening to another episode of the Biz Magic Podcast.

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