The Shift Code
PMI CEO Pierre Le Manh takes listeners inside real stories of organizational transformation from sectors and regions across the globe. Join us for candid conversations with top leaders in transformation as they give a behind-the-scenes look into the strategic and digital innovation driving their journeys, their lessons learned and the professional skills needed for success.
The Shift Code
How Pfizer’s Luisa Barraza Rewrites the Rules of Transformation
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world.
What You’ll Learn:
- Why transformation fails when you lead with technology instead of people
- How to apply human-centered design to internal transformation projects
- Why AI projects fail at scale and how to reverse course
- How to future-proof your workforce amid AI disruption
- The critical rebalancing act for global corporations facing deglobalization
- Why you should shift from change management to change-making
Luisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives.
Episode Resources: