Breathing Coach Doesn't Understand Social Media | In The Comments

Welcome to episode 1 of 'In The Comments' where we sit down with brand owners and social media managers to discuss where they are going wrong on social and actionable advice on how to fix it. In today's episode, James talks with Gordon Moffat (a running and breathing coach) who is early on in his social media journey. We talk about the power of evergreen content, how to build a consistent content plan and tips and tricks to save time while still pumping out content.

Gordon's links:
https://www.instagram.com/gordon_moffat_coaching/
https://www.tiktok.com/@UCCR8FGYcftm6fiIxDW3K7Rg 
https://flopace.com/

If you would like to appear on the show, you can fill in our application form here: https://demo.rupert.digital/podcastapplication

Transcript

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There's a lot of people that want to run. There's not as many people that want to breathe correctly and don't understand how it works is going to serve you tenfold. It is good and bad to know that because my wife did mention that your wife should be here, she should just do it. She tells me. That's the biggest issue when it comes to social. You know what we mean when we say who is brilliant? Because. Because the wind. You don't need a huge audience to get 60 times just looking at that going. Yeah, I can explain that to you. Every single one of them. This is where most people fall down. They go, I'm going to do all this stuff that if they're not consistent and I give up and they go social in work, so you can work, but you've got to just be very clear on what the objectives. Gordon Moffat is how you pronounce. Yes I it yeah. Welcome to in the comments. Thank you. You are the first person. So we've got all we've got recordings all week, but you are number one. You are the best. You are the on the best so far. Tell us your story. You know, you've been, You've reached out to us. You fill in the application form via I think was LinkedIn. Yeah. Which was really cool. And, your breathing coach, but I'm. You've got a fascinating story where Michael got it. He was like, okay, this one was really cool. So tell us your story. All right. Well, the short version. I moved to Australia when I was 16, surfing and then the usual things. Living the dream. Then became a ski instructor, traveled around the world a lot of time in Japan, a lot of time in Australia, skiing. Then Covid came along, happened to everybody else. And I basically get stuck in Scotland with my wife having a great time and one kid and then other kids than other kids. So my three kids in and through that time, being in lockdown and Covid, I went through a bit of a change in my lifestyle from traveling through the world, still coaching, but then different ways, different things I needed to do started running like everybody else. I I'm having as much time as they were allowed outside. But then Phil in the into coaching side of that when the running clubs started to reopen and then really worked on my own breath breathing, got interested in that then. So then another coaching wormhole started becoming a breath coach. And from that, that's where I'm at now that three kids later, a lot of time on my hands about an hour a night. And so I've just started a brand new business go flow pace and does breath coaching. And also running coaching as well online and in person, but haven't really done any social media before. It's all new to me. I've had a Facebook for keeping contact with friends while traveling overseas, but actual real people that I'd met, and that was about the extent of my knowledge of marketing. I look anything just no idea. So and it's like it's mad because you've gone from, you know, traveling the world and skiing and then some of your phone into, you know, the running and and the brief coach is totally alien. And also although, me and Mike was saying before, which is although social may be alien to you in terms of the marketing space, the stuff you've done today is really interesting and really good, actually. And again, we'll go into shortly. But my question to start is why do you want to use social for your new Wednesday, for your new business? For me, I think it's just a way that's accessible for everybody. You can grab it quickly on your phone. It's there. But also for me as a coach, the main thing about coaching is to basically gain trust with someone. You have to get on with your coach, you have to trust them. It's quite intimate, the relationship. A lot of the stuff you speak about as personal, you know, with breathing, maybe health issues with running Strava is there. You can't really lie to your coach. You've done that work when he's looking at and says, no, he didn't, you know. So there is that element that you need, that personal interaction with someone. So I find and I thought that social media might be the best way just to people can see me, hear me know a bit about me and decide whether they want to try me as a coach. What platforms are you currently on? Instagram? Yeah. Facebook? Yeah. LinkedIn. TikTok. Yeah. And YouTube a lot I think of, I don't think of everywhere. If you tried everything, I'll go to the point of I will try anything and give everything. I go, that's my motto. While you are. I would classes omnipresent, so wherever you go, I have a tiny, tiny presence. So audience that so when I, I, I totally agree with what you're saying in terms of, in terms of coaching because, you know, to, you know, I'm a runner. I've in the past looked at potentially getting a coach never ready, sort of got on with it. And it's the hard part. It's I did actually, actually, that's a lie. I did get a coach for when I did nine months. Because those two disciplines, I've never done cycling and swimming, never swam. And I hate bikes. So I got one. I got one for that. But I think you're right in terms of that coaching side using social to get people to really trust you. Because like I said, it's very intimate, especially if you're going to give, so on a certain amount of money every month to write you a training program, you want to make sure that they're not charlatans and you want them, you'd expect them to go out in the cold, the way the miserable and go do it. You're like, is this guy for real? You know, this deal. Want to listen to him? Yes. That is and that's more, probably more from mosquito instructor and background and ski coaching. You're taking people in quite dangerous situations and quite adverse weather. And they've got to basically trust you with the kids, the family that where you're going is safe and they're happy to be with you for a whole day as well. That's that's the other thing. So in terms of the content you're posting on social, and actually, before we get to that, I guess, what's your objective when it comes to social media? So obviously you're posting quite a bit at the moment. I think about it twice a week on most platforms. Yeah. What's the goal and don't understand how it works. But I thought what I'm going to try and do is just I spoke to a friend of mine, you know, and he said, look, you've just got to try and be regular, put something out there. So I started off thinking about what is best coaching, what will people be asking? And I just tried to put a couple of small, short, bite sized videos on there that people could understand things that are safe. You can't really go into what I see, like breathing plus exercises without knowing some of these medical history of some of these background, but something like fixing your posture, breathing through your nose, things that anybody can do that wouldn't be harmful for them. But we'll give them an interaction of that's what coaching is like. That's what it's about. And the lazy way to say of sorry is the same video can be posted on a few different things. So I found that was one way to try and just use the same time with three kids. It's limited and use it most effectively. Yeah, and actually those questions never change. And this is what some pit a lot of people they get into a bit of a muddle when it comes to, social media and just marketing in general, because marketing is all we're trying to do is get someone engaged in our product or service. Right? That's all it is, essentially. And I forget the night, you know, all these. That's all it is. Depend on what your product or service is. The same questions can be answered every day. So if you're a solicitor, let's say you a family litigator. The same questions that will be asked when it comes to divorce will be asked now as the same question that we asked in 40 years time. They won't ever change. So all you need to do is get the quote most. Yeah. The top ten questions that will people ask about, let's say, breathing in this case and answer them and just repurpose that content? I know it sounds mad, but like Gary Vee, he does it so often. We like watch a lot of Gary vs content. If you know him, he's he's like an entrepreneur in America. He's everywhere. He's like a like a cockroach probably, you know, then he would have it everywhere. But, you know, some of the stuff he talks is, is is true, but all he does is just repurpose it, say the same thing, the same stuff, and all you're doing is regurgitating it. So I think someone like yourself and we'll go into this, which is you don't need as much time as you probably think. You know, we do a lot of content marketing AI around certain stuff, but, the questions remain the same. You know, what products now, which is super eight. The the challenges that we help people face are the same, which is common management, dealing with negative comments, whatever it may be. It's just the same ones. It's just how we how we do it. So in terms of goals, the one the goals is obviously how to use social. Yeah. I want to bring it back a little bit more. And then we said just before we started recording, is around the commerciality. So I always like to look at social. It doesn't matter if it's organic or has paid the commerciality around it, because we need all of us need to make money. That's the that's the reality to it. So for you to be a successful in your own right, in terms of what your objective is, how many customers do you need for you to go, well, happy with this? I would say if I could be getting one new customer a day at the moment. Okay, that gives me enough with my time to give good quality and really drive that personal for you. But with coaching, it's an ongoing, it's an eight week program, see, and running and breathing 4 or 5 weeks to get yourself to a good place that you could drop out of the coaching, then, you know, continue your own practice. So if there's always that current refresh, once you've got a good base, if you would always drive and 1 or 2 new customers a day to good base, that would be great for me. So you're looking at about 50 or 60 clients in at one time. So live. Yeah. Live 5060 okay. And depending some people have been doing a bit of work obviously, but some has been with groups, some soon with individuals online and in person. So it really varies on what that person's needs or that person's availability is. But obviously if it's a group, a commercial venture, if it's a bank, see, or something like a call center, you can take more people on, but that would be a similar time a couple of hours during the day, but would be online probably, or at their location. So really just the same time with that customer, whether it's seven in a group or whether it's one really just does take your time. And why are you targeting the why would you light focus more? Is it more on the corporate side, or is it more on the sort of consumer direct day to say, that's a big problem for me at the moment? I'm not really sure where or how I could drive there. For me, the big corporation that's let's be honest, that's probably where more of the money is. Because you are able to coach more people more intensely. What is the 1 to 1, though, does take a lot of time. People are about to travel to you, you've got to travel to them, and there is more financial likely for them, basically. But larger corporate events would be great. Or of been reaching out to through LinkedIn, some of the football teams and a championship team up in Scotland of we've been in negotiations about doing something there with them for for their players, for the recovery in general fitness pre-match and post-match. So that's kind of where I would like to go into with the running coaching more into probably the fitness side with the both teams and corporates. Corporates are hard like a lot my old clients how la Mercedes band of rise and then you know, you have to go through a lot of you know, a lot of due diligence when it comes to trying to get onto a supply list. It's just a way, you know, we all know and, you know, typically depending on, what budget pool it's coming from, it will need to be signed off by multiple people. They'll take anywhere up to six weeks to, you know, 18 months. You depend on the size of the business. So, but actually what I think you could do is you could incorporate both. So if you build up a big enough presence online around breathing and you get, you know, enough use, which will go on. So, I think actually if you start then start reaching out some of the corporates, you can drive them to these platforms, say, look, I'm an expert, you know, and there's some people that are, you know, expert breathing coaches on those like one young lad, I don't know how logistic is, but I'll give him his due. The contacts are really good and he's got lots and lots of use. But I think actually, if corporate is where the money is, you know, the larger money and actually also it's easier, you know, if you're going to train 8 to 10 people in one go rather than one on one. Yeah, it's less personalized, but it is there. You tell it to the group, but then you, you do have that's a group of people. But as you say, you're not going to have every single car manufacturer want you to do breathwork for them. You know, you will have one, maybe two corporate clients a year, I would think. But the rest of us, your general general public. Yeah. So and I think actually getting into some of so clubs I things like could be CrossFit gyms and could be obviously hierarchies and I was taking taken over. Obviously there's loads of running clubs out there around the, around the country. And again, you could, you know, that could be an area that you tap into, you know, more direct message and say, look, can I do a maybe do a free can I do a free session with your with your group? You know, there's no reason why you couldn't do that. Again. The only the only outlay is your time in terms of outreach. So, so that's something I would recommend doing is, and if you, Michael, if you can rightly put this down onto the sheet, which is, you know, especially if you're in Glasgow, I'm sure there's loads of NHS around Glasgow and Edinburgh. But also not traveling is now becoming. Yep. Is, is coming up, especially in Scotland. You just call you back to when you're literally running on a train, you know. Yeah I remember that's fantastic. But I think reaching out to some of those running clubs and saying, look, can I give you a free session every, you know, even if it's once every quarter, all you need is some of these clubs have got two, 300 members. All you need is a few days to convert. You're like, well, that was worth half an hour. Well, that's a lot of the that's a lot of things get put to the back burner of for Christmas. I don't think that was the kind of all star exercise and and Christmas and. Well, I'll go back to reaching out to the running clubs intervals, a running club and through a shop in Edinburgh. So going to be going back dealing with Sam again. Well, reaching out to them again. So as you were seen as a good way to engage with a lot of people that are interested or will be interested in potentially or and especially if then you're driving them to if you can get things on their email addresses on the day or even get them start then following you on your socials. Again, the what was interesting with these type coaching type services, and I'm going for at the moment, I was just on Tomasz or Michael here about. So I've been sort of content about this carnivore diet for like 6 or 6 months. And I've always looked in gone as isolated. Yeah. And I've always but Christmas is coming. I'm like, right, I've got my next race in a few and that's eight weeks. I want to ship a little bit more weight. I'll give it go for a month. So I get on someone else for no reason. It's like, it's amazing you fly for why doesn't fish eye out for you? But what was. I'll try it for a month. Yeah. All I do is get serve content now on TikTok of different recipes. But it's so valuable. Like even I made a cottage cheese, flatbread. Two days from it. A link, TikTok video. Amazing. Never did it for my life. Like, again. Or it was missing. It was interesting. But it was there. I, you know, I find that having got older, I register for that. But I was like, I this is it. But how amazing that someone I don't even know where he was from. Who's credit Tik Tok about this cottage cheese? And I'm not now in my kitchen baking this house. It is amazing, isn't it? Carnivore diets. I get sick, but this is the same with breathing. You get these breathing coaches and running coaches. The second you hit the algorithm and you're in that, you're just going to get served more and more content around that. The way to breathe and running and especially with running, if we I think when we look at your content in a second, I think actually bringing it more back into running rather than just breathing is going to serve you tenfold, because there's a lot of people that want to run. There's not as many people that want to breathe correctly, right? Whereas if someone who wants to get better at running, and that doesn't mean it doesn't matter if someone's running a 12 minute mile or a six minute mile, they always want to get better. Yeah. Now, like you said about when we, the 15% with your peloton, if you could say that I can, you know, run. I don't know how you'd structure this hook without obviously fabricating it, but, you know, I can make your time decrease, you know, get by by ten, 15%. Everyone is going to watch that as a hook and go on and watch whether it's true, obviously you you know, you'll need some some legitimacy around there. But that's that's a better hook. And I think actually incorporating your, your service and offering more to running, I think you're going to open up a such a bigger pool of people. Yeah. Opposed to just a breathing coach. Because for someone like myself, I would never think about getting a breathing nudge to breathing secondary as a benefit for your running your sort of thing. Yeah. I just like running. I'd, I'd better breathing on to your running. What do you even know what impact it has? Like I run and I breathe, breathe on my nose and mouth. As you know, and as I'm really, really blowing. But, you know, you don't. There's no education on it. Whereas I think actually, if you start educating the market and the running market especially, which is blowing up as well, it's a growing market, not only here but here in the UK, all overseas. And the US has got an influx recently, of new runners, especially trail running, because we know that's getting bigger. I think incorporating what you do more into that. I think especially across socials, you'll just see you'll just see growth straight away. Opposed to just being a, a breathing coach. Well, that's it is good and bad to know that because my wife did mention that that should focus probably more on the running and the breathing as an add on. So I may have to admit she's right. Then, your wife should be here. She just do it. She tells me she's she's a very clever lady. I think because it's a bigger market, like you've. I fight like we're in. Obviously, our offices here. Let's say there's 25, 30 people out there. If I said to all of them, would you pay for breathing, coach? And I'm just guessing here, I would reckon 99% of them would say no without any education. If I said, would you pay for someone to to get you fitter and get burning Man better? I reckon 80% then would, pulling these numbers from thin air all the way just because when, when you put it like that. Yeah. Most people. Would you like to breathe better or they're faster? Parkrun. I'd say most people with faster parkrun, they watch or do a parkrun. Do a park for another one. Let's look at count to five K. Yeah. But when you look at that it's obscene. Like I like I know people are fat. If you can't run five k I'm, I'm, I'm sorry. I think the world's gone mad. You know, one of my friends trying to get fat at the moment. And I just came as a running coach. I see it's totally fine. If you can run a kilometer, you can always run more. There's nothing wrong with walking a kilometer. Exactly. Getting up to five K and then doing it faster. I believe if there's a gun to your head, people do a lot. I did a lot. And five k now at the park it's not just run, so I think I can. What a hook. That is quite a quick apart run. Do your first parkrun. You know you know what a hook you know that is going to you know how many park runs around in the UK now. Thousands every week isn't there. You know. And there's so many runners now and again runners on tick Tock. That for me is where I believe you're going to get exponential growth. Yeah. And using social for what we're trying to achieve which is conversions. If you're trying to get 50 to 60 clients live at one time, there's 56 people that will pay for a running coach. That can also be pretty faster. Yeah, that can incorporate the two together, which is why you're different. And again, when you look at coaches online, they're running coach or they're a breathing coach. Why can't you be both? Now I don't know exactly how we could how we can incorporate that into one, you know, you know, which is which comes first. But. Well that was the that is the crux of the issue. There, isn't it? In a certain extent when you then focus on one then. But I think with my focus was more on the corporate at the beginning and that sort of thought, we'll put the breathing on. And I was just waiting. I was just telling you off line of it, level one coaching was waiting from a level two that I've just passed. So with that, with a level two coach opens more opportunities for independent training, and coaching others. And it's a different insurance requirement. So now that I've got both of them, I definitely can focus on primarily running with an a breathing as an add on I suppose. Yeah. For me, I just I think we know the growth of that market and it makes sense to focus on that. A growing market rather than one where you've got to educate. Yeah. And we've got the same issue at the moment, like we've got a massive issue with Rupert. So Rupert, I built it because of my issues when we were running, my agency, I'd have loads of comments on my client ads. No one dealt with them, and I'd say clients, I'll can you. And they never did. Tried to find something. There was nothing out there. Yeah. So that built Rupert and I realized that actually, although this is a widespread issue, no one gives a hoot. So I've now got to educate the market on why the comment section is so important. Whereas with what you're doing, you'd have to do the same with breathing opposed to the hard part. Everybody goes on breathing. Yeah, yeah, well it's not done you any harm. So far what you've been doing is good. You know the breathing you're doing is acceptable. You know, would you like to do it better? Most people don't want to invest time and money in it and probably not. Whereas as you say, would you like to run a five key your first block run better? Yes. And running is not cheap like running is cheap because you. But when you look how much trainers are now you know and stuff, it's becomes cheaper but says it's it's yeah it's actually quite you know it's quite especially signs for some of these races you know. Yes. Some of them are quite, quite punchy. Now they are, you know, you to be at least middle. Yeah. You do, you do. But a lot of them don't give you the tee shot any more. So you don't get to teach anymore. Do you know what I did the Snow Day marathon a couple of years ago, and I was really impressed because I did it knowingly the week after my Ironman. I, you know, when you make a bad decision in life. Yeah, I, I, I got about six miles into this race and to say that I had bad cramp in all my calves would be an understatement. I know I've made a bad decision. What a marathon 26 oh, you said you did a marathon the week after mine. Mine? I made a pull. So if you had a coach, he would have said, that's a bad idea. Well, I she did, she did. She said, yeah. I said I'll be fine. Yes it's fine. You realize. Go on I have no I just like a bit of a blogger. I had to rock up and see how we get on information on board. And then you make the decision yourself. It was a bad decision. But, at the end of that race, you get a coaster. Oh, I got a slight coaster for you. I was like, that's really nice. Rather than another medal that you chuck a wild nurse in the house. And, so, yeah, going back on to to your stuff, I think folks see more than running, opposed to the breathing being the, the sort of front of house is going to definitely help with your views, but also your conversion rate massively. Now, in terms of your social. So I want to get this up. So might if you can, if you can pull up. Gordon's let's do your TikTok first. Actually, let's, let's pull up your TikTok. So, you know, put my glasses on. I'll be Jeanette. The aspects. Yes. Sometimes. There we go. Clever. Gordon, I said, so you're your TikTok. So something to remember about TikTok. And this is a lot of the social platforms now moving this way. So the the currency used to be follower count okay. So we all used to you know when you look at Logan Paul's and the Mr. B, I've got this huge following. Right. But it was because once you followed someone you'd only get served their content technically. Obviously, how the algorithm now works is that it doesn't matter who you follow, the algorithm will save you content that you're interested in. The reason they do that is because they need people engaged on the platform, is why Mark Zuckerberg did the video yesterday, because he's losing market share to places like TikTok. Because because of the issues that, that, that they're facing. But when you look at your TikTok, although you've only got a few followers, that doesn't matter. You can have no followers and still might. TikTok successful for you. And what I love about your TikTok is that the only thing you need to remember is, is your viewership. So how many views you can, and that is the new currency that is deeming. And the fact that the platforms are deeming your content successful and engaging. All right. So what we've got to remember is whenever you put a piece of content out of there, is it going to engage the user? If it won't, the platform won't show it to people because it knows nobody, no, no one's interested. Which means if they then go to another platform, they've they've lost that eyeball and all the way all they're doing essentially is renting eyeballs. So so don't worry much about your follow account because I know that was something you mentioned on there. But don't worry, the follow account is this load of basically is just forget it. That's one question solved. So that's one that's one question solved when I now look at your content. So the first thing I'd say is in terms of your bio at the top, I would change that slightly. I would look up maybe bringing in the running and obviously take away some of the advice. Today. I would also change your logo. I think that needs to be a picture of you. All right. Okay. You are the brand. You are the product having a logo which is lovely. It it's it's it's not logo. Yeah. It's not going to do what it what you know, you want to be the face. They want to think, you know running braven a tweet to Gordon. You know you could even I, I didn't think that I didn't think about any of for you. I wish you could be flash go to I think that maybe trademark. Yeah I think but again it could be again. You know what we try to engage people. Yeah. You know, what you do is amazing. You're very good at it. It doesn't matter how we get people in. Once they're in, they get in the service that they that you give to give them the service, getting the minutes, getting their attention. So that's one thing I would definitely do is change your logo to a picture of you. You can maybe put something in that, but I would I really focus it as you as the product. I would also potentially change the name of the of the of the actual, your TikTok account. Yeah. From flow praise breathing yet to Gordon. Yeah. You know running coach or Gordon absolute legend. So you know something like that to get that engagement. You're the product not not the business. Do you remember that. Because obviously people are coming in and and watching your content they're in there buying into you not flow place. Well that's with skiing. Before when I was coaching I did change companies. And as you say, they didn't care which company I was working for. They just skied with me. So I moved companies. I said, this is where you book me, no problems. And the people that skied with me just ski with me. Whether they're paying the bill for that company, that company of that company. So yeah, I suppose you're right. They're they're just engaging with me. The person. Not really the company. Yeah. So that because like I said, you are you are the product and I'm some of the you've definitely got to do in terms of the actual content, I and me and Michael were really impressed. We get very few people. And this is, you know, in our, no, no old world of our own client, no one likes to get on camera is still an issue today. Even in 2025. You are very good on camera. You're very natural. We're saying just before your tone. Very good. But there are a couple of issues. Good point of that video there. Is that one? Isn't it nice? This one. Okay, that video there, the first ever video, the first ever video is brilliant. Bikini because the wind. Yes. My biggest advice go and get a cheap, microphone. Microphone from Amazon. You don't need to be like a road. Like we've got a, like, a cheap one. It'll make the world of difference your content straight away. So that was the one thing we noticed. Yeah. Why? I was like, you've done the hard part. You've done it. I was expecting, to be honest, Santa, to leave me something under a tree because it had been mentioned by someone in the family. And I thought Christmas Day there might be a cheap 20 pounds something from Santa underneath the Christmas tree to unwrap, but there wasn't. So I would say definitely get a microphone. We should play this video on it at no. Because, you you actually you can do, because the other thing I would say is so audio is the one thing, the other thing is. The is the captions. So in terms of obviously, although we've watched the phones, we watched on the phones, normally we will have our sound on. You need some, we need to, to, to put the captions on that. You have done that in later videos. Yeah. Like you have. Yeah. Yeah. I think you could sort of it's. Yeah. Yeah, yeah. It is a bit of the you can see it's quite a thought. I'm not deleting anything. But it was that a bit of an evolution of you know, what was there then. A fine time to put captions on. So I'd put them and then I've realized that, put them I think, a little bit too high on one video. So I mean, I don't like naughty stuff of scrolling other people's that you can't actually read them because normally you're sort of bar covers them. And I was like, well, it's not much point putting them on and not putting them where they can be read. And some of these just scrolling. So there's no good. Yeah. Back again, it's simple. And there's a platform that you can use and it's really cheap opus and I so again, if you put on the sheet, Michaels I was di I mean, we, we, we use here. So what it does is you load in your video, it could be an hour podcast could be anything at all. And it will bring up and it will just literally do all your clips for you or you clips them on go. It'll do the, the captions or all of that stuff and obviously might need to check a couple of words because it may like depend on your voice or whatever it. I had a couple of them. Yeah. But all in all, it's it's really good. I think it's like $15 a month is now or something, you know, I think there's even a free version. Actually. Don't quote me on that. Have a cool quote, have a quick look. But opus is incredible. It was not a free one. There's not there's a free trial. Okay, well, you've got something like$15 a month, which is about a tenner. It's incredible. It will do all the heavy lifting. All you need to do is do the recording side. Yeah. So that's something I would definitely implement. Because you can then flood yourself with content. You could literally do a recording day and do three hours of recording. Yeah. Walk into opus and you've got content for four weeks. So I would, I would definitely look at implants. Not because what I would do is, is ill. It would do all those captions for you. You don't need to worry about the placement, you know, or just or just do it. So I would definitely I would definitely look at look at opus, which is massive. So Mark, if you can go back to Tick Tock for me please, sir. Thank you. So all of that is fine. The only thing I would say is that some of these videos you're using really big words. Yeah. I have no idea what they are. And if I don't know what they are, the vast majority of people. Why? So I would say dumb it down. Not because the UK population is stupid. World population. The world population. I just don't know what they were. I think there was one word of an S and a Y and a tail. Yeah, I was sympathetic and parasympathetic. So they were the two nervous system issues. And I get how they're confusing. So I would say maybe some of these videos, you know there's a lot of content in one video I would say review them. And actually that they're in terms of what they are, those nervous systems that should be its own video. Yeah, this is this and this is this, you know, very simple. Might not get loads of views, but actually might be the views of someone that's watched two of your other videos. And then they've watched that and gone obviously because the algorithm will push it away. I would look at actually maybe cutting these up into shorter, and shorter videos. But like I said, the content is fantastic. I would just dumbed down the language, especially with some of those words. Because like I said, we we watch them and I said, I don't know, I don't know what this is. And people, I'll tag you in the review. There are people or you'll have to show me how to tag first. But that's good. The other thing I would say is your hooks. There are no real hooks in there. You know what we mean when we say, oh, I'm going to see. And I told by by my former, IT adviser, my wife. So that has to be something like the number one exercise to do for office workers this year. At the start, is that kind of what you get that as a whole, I think fix your posture and balance by putting your head on. Right. Is that like the hook? Yeah, it's the first three seconds, essentially. Right. First three seconds of video needs to. And although it is three seconds, I, I believe based on the content that we've been producing for the last four years, I think it's down to an hour. Two seconds. Yeah. I think, you know, especially with TikTok, you fly free. So very quickly it's got to be two seconds. So how can I catch that attention? Quickly. So it's our first two seconds. We can get people interested. So if you're talking about the nervous systems, did you know this about your body or, you know, whatever it may be, but start looking at you. What's amazing is, you know, something else that we I don't if you put it in the notes for you, which is use chat, you would say, you know, ChatGPT is such a powerful tool. You know, put in you could put in, give me the top ten hooks for a video which explains this about your nervous system and it will all. It will give you ten amazing hooks for a TikTok video. You can then pick out the one you want. Maybe you amend it slightly and that's your hook, you know? So you know, ChatGPT is such a powerful tool and I've used it. I've used a little bit. But yeah, it's incredible. It's absolutely incredible. Mark, as we talk and you want to just pull yours up and just give an example. Because the what you can use chat for is all of this content. You could write, it's marketed if you put it in, in type in give me, five TikTok video ideas for a breathing coach and then give me also ten hook or five hooks for those videos. And what that would do is essentially give you the content that you want to produce. Now the weeks project. Yeah it be and you you'll see here now video ideas, stress relief breathing in 30s morning energy boost. Reprieve. Work breath work combat anxiety in real time, better sleep. And then you've got the hooks below. So Mike, if you just scroll down slightly. So you got all of that. Oh yeah. Yeah, I can do a video for each of them. Yeah. That's it. You don't really need to think about that for us. Yeah. That coming up. What video will I do. Yeah that's that's the biggest issue when it comes to social. But the benefits you can put that in somewhere and it goes there you go. There's 25 video ideas you know and you know your stuff like this is you know. Yes. No I'm just looking at that. Good. Yeah. I can I can explain that to you. Every single one of them, you know. You know, your breath is more powerful than you think. Here's proof. Well, hook. You know, or obviously, if you can try and actually put in a Michael actually. And this will say how powerful this is, is now incorporate running into this and then start incorporating running engines, those acts and those things. So again if we're going to get on the running route is clearly out to the large market. It will then start tweaking these two, stress relief breathing furnace to boost running performance. Again you can do these all the content you can produce now, you know, there's no excuse for any anybody you know, any anybody brand owner, social media marketer. Now to go. I can't think of an idea. I've just literally used ChatGPT. And again, this did, you know, chat is use as a base and then just go off on a tangent from that, but get, you, get you started. Exactly. And that's so that's you just sitting there wasting time thinking when you can be out there doing something. Exactly. And again, you can you can bulk or this you can bulk record, you know, use an opus. You know, you, you know, you're flying and you're literally you're banking content for for weeks. But these tools are out there and I don't think, you know, especially, you know, people, you know, sort of solopreneurs like yourself, you know, you're out there doing that sometimes you only need someone to go of. You've looked at this tool and then you go, that's bloody how I look. How much content is that? Oh that's. Yeah. That's loads. It's obscene isn't it. That's fine. The what I'm like I wonder if I caught them on my drive back. I've got five hours that I can do that. So yeah. So in terms of the hook, I would get some better hooks, but then also the hooks, it's your thumbnails. Yeah. So do you know what thumbnails. No, no. So Mark, if you go back to TikTok so these your thumbnails here. All right okay. So before people watch the videos it's that screengrab of what they say. Now native in Tik Tok you can create the thumbnail. So if you then you'll see this. So when you post yeah you'll see this as create thumbnail. And you can sort of hover across the whole video and it will and you can stop at any point. And then you can overlay some text. And this is within apps. You don't need the software to do this. You can do it. You know TikTok is great because natively you can do all of this editing within there. So trying to create a good thumbnail. Have you got examples of files Michael to show. But this one's quite good. Yeah that one's good. That one's good. Because if you didn't if these people just went on to your page and they going, they don't know what these videos are like. If there's this video with the thing here might be great, but if I can't see what it's about, I'm not gonna. Yeah, I'll pull up file one while you're talking. So. Yeah, it's just that thing like said Mark saying if they're on your page, I can say exactly what the video is about, and what TikTok really likes, because I think, you know, we're going to look at, you know, in terms of all your platforms. I think you need to focus on one a post at all. Yeah. And I think TikTok again will show you some examples of people that are doing very, very well on Tick Tock in terms of what you're what you're trying to achieve as well. If you look at ours, they're. You know what they're about. Yeah. Give or take. And what TikTok really likes is that they like them all to be the same. Yeah. They like consistency across in foreign same everything. Exactly. And again this is all within TikTok within the app. You don't need to go anywhere else. Do this. So you know when Michael puts these on these are all within app. And you'll see like you know some of ours gets 200, some gets 3000. You know it's up. It's down. You know even us you know we're trying to you know, we're trying to find the secret sauce. But since we started doing this that have gone up because we're like 900 now, a lot of these are 900, 800. Yeah. But then you'll see if you scroll up. Is that Michael's bulk. So these they're of built. So he's got these these are ready now. All right. So again once you're in that you can just start scheduling them. So you know Michael does maybe a batch of a of a month. Yeah. And then won't say if you can only schedule them on the desktop though. He. Oh schedule on your mobile I think there's still. Yeah. So yeah thumbnail again you can do that in app. And actually Michael, if you want to put a video together of Gordon just in showing him how to do that be amazing. It's literally you don't want should be. Yeah. Fly fly flying for that which be great. So that's TikTok I want to give you some examples of of, brave experts. Now. And so Michael, if you want to put up the top guy areas. So this is the thing that I was speaking about, as you'll see, actually, he's gone. He's done some really cool stuff actually with his so picture of him, you know, he's the product. Yeah. John he's up the lungs. Brave breathing breath. Coach. Again I really like that. He's pinned some videos at the top about what he does and who he is. Quite like those get you there introduction videos if you want to. Correct. But they're always. He's at the top of his. Yeah I do, yeah. But then if you scroll down there's, there's some videos that have done really, really well for him. And he's got a, a real collective of, of types of videos, like he's done some carousels that got, you know, 20,000. But he's also then done some other videos that I've got, you know, nearly a million, nearly a million native or nearly a million views on that nature, 24 one. But some of the ones that I thought you could do, because, again, you're trying to really show your your value and your expertise is these ones. So if you show the Gareth Bale one, so what he's done here is he's how not to brief your own. So this is Gareth Bale stepping up to take a series analyzing someone breathing. Oh yeah. And I thought we watching this is going well that's really good actually because we wouldn't have noticed that. Yeah. You know although he skied it but yeah. Well let's do this guy because of that. Well he's well this is amazing. Yeah that's it. You know he's making out is because an awful lot of CO2. He's not really good focus on focused breathing. So but you know he's doing this and this is you know again this is something you can do. You can all do within it. Yeah. You don't have to you know, you can just pull in the video. So that was some of a type of content that I thought, you know, maybe later on you could potentially look at doing. Yeah. Because on TikTok you can if you film it in the app, you can put a green screen this green screen filter on it. All right. You can put any video you want behind it. So if you find videos of even like a client or someone you work with, you can show you an example of how we fix this person. All right. Yeah, whatever. That's not be really good. Yeah, I, I think using tick tock as your main priority because they because all of the, all of the editing softwares within tick tock I've noticed that was quite as easy. Seems easy to find as well. And tick tock it's quite kind of well, idiot perform in a way what it's, it's, you know, but TikTok has done very well because of that native. It's kept it all in one place rather than going over here to do this, you know, and that that's when a lot of people get quite, anxious because they don't know what to use or what software is, which is best, which is bad. Just doing a tick tock. And I think for where you are now, using that as your initial priority also because your, your, your audience is here, you know, I follow a lot of running stuff on TikTok, whether it be, you know, trainer reviews or, you know, different runners. I'm just intrigued with how quick they run. Some of them saying, yeah, you know, when they're doing like a 30 minute five, I just think it's not too much different to what I'm doing. What the blessing is on now is. Yeah, just do what you're doing faster. So how are they doing in so fast? The bit of baffles me is I did a race in Wales a few years ago, and the winner, winner beat me by like an hour and a half, and I physically don't. I can't figure out how he did it. Yeah. Still to this day, I don't know where that is because you're running a lot back and I'm like how you there's only so you're you can't go there any quicker. Yeah obviously some of it but not to the degree that. Yeah the borderline motorbike speed just is obscene. So yeah. So I would I think using TikTok as your main channel. And again, this is where your audience is sitting right now. They want to absorb content and want to get better at running. They're on TikTok. They're trying to find alternatives. They're trying to find solutions to their problems. They don't know they've got a problem. Yeah, yeah, we need to tell them they've got a problem. But we need running to be is they be the catalyst and and the bullet hole and. Yeah, the bullet hole. And once you're in there then you can serve the content which is around the breathing work. But actually the bullet hole into your audience is running. Yeah. And then obviously go outside and be an happy on camera. I think I'm happy to do it on TikTok. That's the thing with the video. I find it easier to do that than it would be to write stuff up on other platforms and things. So it's a easy platform, easy bar, a comfortable platform from a work on, obviously. Yeah, I would, that's what I definitely do now. A couple other things I wanted to say about some of your other social. So obviously you've got things like Instagram. So again, so the same things here, I would change the logo, you know, normal stuff here. I would also look at things like rails, rails, getting, pushed a lot further out by Instagram static. Just posting doesn't really get too much on, on Instagram. Unfortunately. In Asia you've got a huge follower count, which does sort of count with Instagram. But if you're doing anything on Instagram, do rails. All right, because it's going to get out further. And also the content you're producing on TikTok can then be repurposed for Instagram. So you don't need to then double bubble. Yeah, you can just put them across both platforms, which means in terms of time, something you haven't got. You can just do that. Yeah. But same things. Thumbnails, good hooks. You know, the same logic applies across all platforms. But I would say if you're going to focus on, on Instagram, just focus on the rails. Yeah. Don't produce content just for, just for your, just for the post section. Just, just really if I know we showed a minute ago I had really good hooks as well. Like the sort of questions are quite good. If it's like the do you have this? Do you struggle with this? It calls out then to people who will listen to it go, oh see the oh yeah, that's no engagement. I want to know more about what he's going to tell me type thing. So then if we go on to your YouTube channel, that one has just been. I'll worry about that later. If that's the that was the my thinking of. It's just I've got these videos. I'm just going to put them on there. All I was going to say is I, I would I can you know, what I, what I wanted to for you to get say is that you can repurpose a lot of the stuff you're doing. I think you can put the YouTube shorts are very similar to, so TikTok and they're very similar to rails. All right. It's vertical, so you don't need to do a landscape and you can again just repurpose. You can literally put the same video you did on TikTok, on YouTube reels, on YouTube shorts, or you can just literally post them on there. So again, rather than having to do different content for a different platform, but have TikTok as your main one and then just drip feed the content across reels and shorts because you don't have to redo anything. Okay, so it keeps it a lot easier for you in terms of time, and as long as the content is good with a good hook. Let me just put into place some of the things we've discussed. You'll just see that should get there sometimes. Exactly what I would also do is I would change with the so your your picture that I was great. I'd put that across that make sure they're all the same across all platforms. Because if they do say different picture they might not notice you. Yeah I know you know just make sure that you can keep it consistent. Absolutely. I would also see your website. So so you're sending people to your website. Yeah. Which is great. Couple of things with your website is I would put a video on here telling your story. So about, you know, where you were, prior to Covid. What got you into this? The children. You're now in Glasgow, you know, tell your story. I don't know where this website is built, but I would I would definitely put a story. I would put a video on here just to sit down on your kitchen table telling them your story. Yeah. I think it's going to be very powerful, especially when people hear your website. The other thing I want to mention is in terms of the actual sort of action we want people to take here, which is, get in touch. Okay, so my question is, what do happens when they get in touch? Are they doing a free session or are they just having a chat or not get in contact for first that first 15 minute consultation? Just generally checking whether we can work together. Let's be honest. You're coaching. So whether they like me, we're going to have a good working coaching relationship and also explain what are they wanting out of breath coaching or running? Coaching. You know, as somebody coming to me that has never ran before and I want to run a marathon in ten weeks, you know, I'll have to then go. It's probably not possible. You know, you would ignore me and go. It is possible. Yeah. We'll do it. Well, okay. But you know, getting set some goals early on. Yeah. In that 15 minutes talk about what they would expect from the product before the outline for the outlay any money and then going forward booking some sessions at a time that's mutually agreeable for both of us, ideally with breathwork, you know, you would like to do it once a week or possibly twice a week, but leaving you that time to do a week of practice. The same breathing techniques, and then we add on and build on over the course of four weeks. And it'd be the same with running, you know, maybe an eight week cycle. The first week, 3 or 4 weeks later, we catch up again. But that first 15 minutes, 20 minutes would be the chat about, yeah, how it would all work, for the individual or for the company. Okay. I, I, I would love you to be so popular, but that's not free. Or not have enough time to do it. Well no I'm, I yeah. It's a hard one with this one because again I've had, I've booked in calls of coaches and it's a very, the ones I've had a very, very odd experience. And you know like you said, it's very personal. This person you see into every day, either via WhatsApp or, you know, would via, you know, some of the other methods and you need to get on with them. So I think that sort of, you know, that sort of romancing, that sort first date is really important. But we want them to have you as a bit of a sort of celebrity. You know, you're on the phone that, oh my God, I'm seeing the Golden Guard on TikTok, you know, you know, that's that's what we want to get to. That's what we want to get to you because it's not about close. Then you all actually go kind of whatever, you know. Yeah. You know, that's all we have to say. And then 50 or 60 is easy. You know, you don't need a huge audience to get 60 clients. You don't need a lot at all. You know, this is in terms of viewership. Yeah, we want views, but we don't need money to convert like we were talking about. One of our other podcasts is, we only got 800 views, downloads last year, but we revenue money from it. You know, we were revenue about two and a half, three grand a month. And in from the outside we go. You've only got that many views. Yeah. How many people, how many podcasts are making money? Very few that it's. Which is amazing. So although we're looking at the views, obviously trying to get that up, you don't need a lot to make this commercially viable. You just need the right type, which is the right type, to come back, you know, with the get in touch as get in chat, send me through link to your Strava back. Through look through the gory details of it. Yeah, right. This is roughly what we'll do. Yeah. Are you happy with that? Are you are you able to give me that time so that I can give you those improvements? Are you willing to give me this amount of time to work on your breath, work with you to get these results? That's the main thing about that sort of first 15 minute chat that the. Do you understand? It's a two way street. I will tell them this is the run. These are the exercises I want you to try. But if they're not engaging and going to do it, it's not really beneficial for them or for me to be not doing it now. Especially if you put a plan together and you're not like, I mean, it takes ages to do any week planners, you know, every single day for eight weeks of what you're going to do. Yeah, I got she got annoyed at me because it's like a two weeks where I. Yeah, I was busy. I genuinely it wasn't maybe even a pain. I was just like I was up and down the country or whatever it was at the time. She sent me already. She's going, what are you doing? I'm like, I'm sorry. I'm like, I'm doing life. I'm doing. Yeah, I'm living fireman. And she quit fat. So she said, I know, but you know, two weeks before you got to midnight, I'm like, I know, but I can't continue doing an hour of 45 workout at one time every every week or every other day because, like, I've got to be up at six now. They're all over my they say that's a lady. That was the same. But I'm I've got a very flexible when it comes to that. I do I've got three kids. I totally understand that life gets in the way. And I was doing an eight week program for a lady. She'd run under 60 minutes for a ten. She wanted to do it again, but comfortably, with a smile on a face. At the end of seven weeks, we did, went on holiday to Spain. Totally say it all, you know, you can, you know, try and get a run. Went from to run this to, you know, one run in Spain that's not an issue. Got sick, no problems. That's fine. We'll shuffle everything around. It can be done. It will. And. But then the end of this six weeks, it was ran a PB. Felt great. Could have kept running and was happy and went job done. Take great thanks. And but you do have to be flexible. That's a problem. But that starts at the first meeting with someone you know is flexibility. Have you the so so we've I've saved Marcus, put that thing together for you so you can take that away, which amazing. And like I said, just, things like hypers and stuff. Give it a go. But I would use chat. She would say, like, you know, the biggest thing that I, when I was looking at your, your questions, which is you just don't have time. We've got three kids under five. You're busy. Go like, fuck it up. I've. You got a lot going on. I can imagine the mornings in your place. The mornings are great. You know, the long, that long. Yeah. They start that run by five. Like, I don't know when the morning starts and the night finishes,

you know, 6: 54:53

00 at night and you're like, please, when is it seven one is is seven. The good one is is when they wake up about 10:30. Anybody else would get upset by that.

Good great kids are awake and it's 10: 55:03

30. You now know that you've got at least a solid hour before one of the three of them wake up again. So you're like, perfect. I'll be able to sleep from 10:30, 11:30 uninterrupted. Yeah, well, you haven't got a lot of time. So that was the one thing that when I was reading your, your, your, when you're reading your answers that how can you do something on social that isn't going to take up loads of time. So again, creating content, using chat to really help getting some good hooks. Again, ChatGPT is going to be your friend. It's going to be your best mate when it comes to this. Use things like opus as like opus is the best tool out there for that. Once I recorded, put them in there, get all the captions on there and just schedule you could get. You could do, you know, an hour every night you fly through content, you probably do five videos in an hour, and you could do that for five days. You've got five weeks worth of work ready. So, you know, again, you don't need. And also this is this is a cheap way of doing it. You know, you're recording yourself, which is great. Obviously the mike's really important. But in terms of the, the batching and bulking of content batch up and scheduler and then put it across YouTube shorts, put it cross rails, the same videos, you don't have to redo it. Again, that was the biggest thing when I where we went, we saw saw your stuff. And you know, you want to become a bit of a celebrity in that field. But definitely look at the running side as your bullet hole into a bigger audience, because you'll be you'll be lapped up, especially if you've got some if you've got like that case to do that story you told me there, that should be, I'll tell you how I got this lady doing this. Yeah. Like, what a that's that's amazing. What I've got actually got the review there. I've got to be honest, I haven't edited them put up yet, but hey, that's the that's it. You know, when you know, do videos when you're walking as well. So stuff going on in the background keep you know people love that type of content. You know it keeps them engaged. So although you do a lot of stuff face to face, do stuff when you're walking. Yeah. Different angles, you know, just yeah, that stuff's easy for you. And she's great. It's just pretty the the editing which again, we don't have to because of opus and the scheduling which is going to be massive. Yeah, they'll both help. And also the as you said the the ChatGPT for ideas. The thing with the issue I was having with breathwork was keeping things that anybody could find, and I wouldn't be putting a video on there that would be unsafe, say, for somebody with a medical condition or a child that could scroll or that breath guy says, do this. And the next minute they breathe anything, fall, do something, you know, and it's but keeping it appropriate and safe, which has always been always been in the forefront of my mind with anything you put on social media just thinking, who could interact with this? I wouldn't want interacting with it and making sure it was always going to be safe for everyone. There's two trains of thought that you're going to mitigate the risk if you got some runners, because typically most viewers will be over the age 16 typically, or 18, really. But secondly is that the algorithm will not push your content to an audience. And I know there's there's examples here where things different challenge and stuff, but the type of content you're, you're producing will not be pushed to a 12 year old daughter. That's what I was just unsure about the whole social media thing, because if you've never been on it, you think or you know, you tend to overthink these things and you think safety first, you know, will, yeah. Sticking something on there, will it go to the wrong area or something? The most annoying thing with social and obviously the mainstream media don't help this. And there are some, you know, some, you know, I watched a, program with Emma Willis and, Matt worst, I guess, about, you know, children being served certain type of content on TikTok. And it's, you know, it's devastating. Watch those horrendous because of loss of lives and stuff. But, the stuff that you're producing is not that. So? I wouldn't worry, you know, for you to get where you want to get to, which is, again, the aim is to get 60 live clients at one time. Yeah. You've got to push out the right content, and you've got to be consistent with it. Because the other thing with these platforms, I love the consistency. Although everyone says it's quality over quantity, it is. You've got the quality there minus the money. The quality is there, the content. Brilliant. You just need to be consistent. I just want a day like we post Warner Downs, that tick tock channel. We've been doing it for over a year now, and we get, you know, a lot of over the year, we've pretty hats, you know, let's say, Hoffman invest, give or take. That's Hoffman and watch that content about marketing, which is great. This is going to be a new TikTok channel, as well, you know, it might be more engaging, the stuff we do on the marketer, but, you know, who knows? It's just we're just we're just currently testing. But we will be very consistent with with one a week. The other two things I wanted to mention to you, and I think it's something to consider, probably not today, because you're busy with 4 to 3 children. Friend of four? Five. Sorry, but is one is creating a community. So maybe create your own one in school. But breathing being the. Yeah, being the focus I like the, you know, real emphasis on the breathing side of it. Like a really different running. Yeah. Club. And that could be virtually or that could be, you know, in your local area potentially, or like I said, but I think creating a community around what you're doing for runners, could be very interesting. You know, maybe giving a lot of free content and the way a platform. And again, Mark, if you can write this on there, get on the board, which is there's a, there's a platform called school which is S k. Oh, well, there's a guy called Alex Mosey who is big in America, very successful entrepreneur. And he, created school because he got fed up of Facebook groups. Yeah, Facebook groups are great, but they're not brilliant for when you're trying to really put content in front of people. Said some content that lives. Yeah. He could some. It's called school. It's flying. And it's how people are now building communities but outside of Facebook. So they own them rather than Facebook owning them. And I don't know how much school is. I think it's up about nine could a month. It's probably not a conversation size. You actually need to put on some content on that. But I think further down the line you could stop pushing runners to that school, which is around how you breathe. And that's all free. Yeah, but I don't know that know. Imagine you have 500 people in that school. You only need 10% of them. Yeah, a one time to be using your your coaching. Yeah. That's it. The you know when you'd like to think that because they're going on every other day or once a week to absorb content from. Yeah. Yeah. They would feel the benefit of you know, they might not want to a coach all the time, but they've got a particular race coming up. I know, you know, I've got a runny nose and stuff. Let's see. Intensive couple of weeks coming up for that check in, have a look at this. What can I do to polish off. So so I think there's a I think building community in something like school could be really powerful. Again it's it's more work. So maybe not for today. I basically maybe a year's time. Yeah. You know, you know to, you know what's good for something to work towards as well. Absolutely. Are you just going to send post on TikTok video forever. But that's it. Yeah. You can use that as a goal somewhere to get, because obviously getting people from TikTok to be a customer is harder than going. TikTok, YouTube shorts, rails. Hey, come on, come and join a free community where we'll teach you how to breathe properly while running. And then here's some of my coaching classes. There's less friction than there is going straight across the street there. So I think that's a that's a pretty long grind. The second thing was Live's, what you do is very, very, what's what I'm looking for. It's very visual. You can make it visual. Yeah, I, I don't watch these two, but there's two lads. My TikTok, they go live every single morning. They personal trainers, you know, I'm sure it's close to our cinema. Clearly. You know, when you see the background of someone you like, I know that. Yeah. I'm familiar. Yeah, but you're going to. Can't be. It's on TikTok. I'm not. I'm going round the corner since I near here. But anyway, two young lads, I see you on the footy my age. And they, they go online and they do a workout for an hour every morning. Every single morning I go on live and I'm not saying you do that, but they get like 4 or 5 other people doing this work with them now. Unbelievable. I saw Joe Wicks. They were all right. Yeah. That's very similar to the Joe Wicks. I can't believe how many. You know, these are just too young. Fair play. Unbelievable. They're out this morning. Freezing. I thought you could do that maybe twice a week. Yeah, maybe you could do, like I call. I just think about some names for, like, brave and for breakfast and. Well, to be honest, all of those videos young Lewis dressed roughly the same in the weather, looks the same. They're all done normally on a Wednesday when male. This goes for an athletic. You're out for a walk. Okay. Oh, she's gone asleep in the pram. I can do a video. So that's when I've been doing the videos. Basically when I've got time and I've get a walk in bit of exercise I think. Right. I've got some time to do a video or two videos and generally they're just they are done live because of I don't really have time to go through them 2 or 3 times and take to three different versions. So yeah, that's the definite I think the live, because obviously what that's going to do is you're not going to get loads of what Mark got Tik Tok now on your Tik Tok and just go on to a live for my feed. You're going to get people that will come on and it might just be ten minutes. Okay. I've just I actually just did LinkedIn live at 11:00. I do everyone's day. I just give ten, 12 minutes of just content around how you can best get a value from your comment section. And and we had so many do have on at 17 on they watch the whole 12 minutes. I'll probably get another 50 over the next 24 hours and watch it, which is great. Says about 60, 70 people there. But you'll see here that these people are just, just, just live. Well, just any old sausage. Michael. Oh, you want me to actually. Yeah, yeah. Just one that's sort of fitness based. Oh, yeah. Yeah. I'll. I'll add, pal. So. Yeah, something like this. Obviously. So that live. Now forget this is a live event in Thailand or somewhere. But imagine that was is you on screen for ten minutes going hi, guys. Right. I'm going to show you in the next two minutes how we're going to do certain breathing technique and actually showing them live how to do it. And if you do that once a week, Tik Tok is going to love you because you can live, which means all your organic views are going to get more, but it does not get recorded. You can go on to your views again, it doesn't get recorded. All right. So it just is basically a cheap version of a content for me as well sort of thing. It's an extra people join, they can obviously comment and ask questions, all that sort of thing. All right. People have questions about stuff he considers as well. So it might be, you know, runners, runners, breakfast, braving breakfast or something every Wednesday at ten. And you go on for 20 minutes and you are asking any questions, will show you techniques and how you can breathe better while you're running, whether that be a ten K or an ultra or a marathon world five K, whatever it might be, and a certain technique, because that bring up the other guy that we saw, Michael, there's a guy that we found who does some very strange content when it comes to breathing. But I don't know if you've seen this chap. I just found these by just typing in Breathing coach. Yeah. So this guy does a lot of mods. If you scroll down a little bit, Michael J. Some of the he'll show you or like get really close his face. No, he'll get really annoyed and show you how to do stuff. Obviously you know he is an interesting character but he's getting views. Yeah. You know, he's got in you know I don't know what he's visual hook as well. So like the star, if you scroll past it you just see this guy with his tongue out. Yeah. Oh that. And then you go back and yeah, it looks a bit like Dog the Bounty on. Yeah. We talked about voiceovers as well. Yeah. The problem with voiceovers, Michael, is that it's just the time element. You know, you have him break it into five and I I've got two and it's hard enough. Michael has none. It's a suggestion I'll send it to you. Make that sorted out and said nothing. Not for a week. Can I have all five of them? So Michael was going to say about voice overs, you just don't have the time to edit it. So I don't think it's fair to even to mention it, buddy. Again, I work, but again, when you look at some of the content he produces, it's some of them. It's really close. I'm not saying you do this, but in your live maybe showing, you know, I don't know, technique. So I'm just so sort my face for the sake of it. But you know how you would do a certain one and why that would benefit. So yeah. Potentially. Look at that live. Yeah. Every way. But again try and be consistent consistency. It's you know. Yeah. And it might be that actually it's dance time. So what we do you know until the no. I probably would have the time to do a live. That's the thing is something I could probably add in quite easily easily to my week. Yeah. Yeah. Because it could be just 50 minutes. No, that's, I mean I can, I can find 15 minutes during the day when one day we and I can be consistent with it. Most of them are posting given it. We all watch secrets here. I gymnastics twice a week with my children and most get the laptop out. You know, on the phone there it gets posted. Our youngest stores having a sleep portfolio in the pram. One of the other children at gymnastics for 40 minutes. I am watching them. But then that's my posting. It's on Tuesday. Thursday. It's not a surprise that Tuesday Thursday are the gymnastics days. And so that's when I try and get everything fit as much as I can run the busy, busy day. Yeah, because I don't always have time night. If I'm working on, you know, doing actual paid work, it's not a lot of it can be done always during the day. Well, obviously we've chat with some of the things we said about today. There's no reason why you can't bulk boxes content. You could be weeks in advance. You know you can actually yeah we the chance to before put them there enjoy the gymnastics. Yeah. Although I even when I was I couldn't do gymnastics I can't say there's only one. It's like on a high rise as an eight as I one bit. That's glass. It's no one can see anyone on other. Those are quite good actually. TV screens mate. You can see that. You can go upstairs and look at the whole viewing platform. But I get why you say, because last night I got in, I guess. Any other questions? Gordon, we've gone through quite a bit. It's actually been really helpful in the way that you said before. I'm not as bad as I thought I was, so it's kind of good that it's been one validated. I've kind of muddled my way through is the right trajectory. And things that you've given me to do are changeable things that can change quite easily, but that will improve. I've done, the one thing I was going to ask you about is LinkedIn. I find actually it not bad as it seems to be a lot less, I don't know, spam on there, or was quite easy to engage with people that where, you know, I've had quite a few leads from it. Little football, another couple of things going on because I can see what people are interested in. And it's not as if you're just adding somebody blank on Instagram or TikTok or something. Is that, I guess it depends what the objective is. Obviously we spoke today about it was more for corporate clients. Yeah. For corporate. So I reached out a few strength and conditioning guys from football and a couple of football managers, and one of them came back. Yes, well we are interested in that. So I didn't know. Is that something. No, I know I think if you're using it for that. Absolutely I think I think be really clever. Be very careful of LinkedIn with your ICP. So who is been posting and things like that on there. That's the thing. Yeah. I was using that for I can personally I would you know again this is all bound down to time. You don't have time. No. You know don't you don't have a huge social media team behind you doing this stuff. So you've got to be very careful on what you do. And this is where most people fall down. They go on and do all this stuff analytical. And then they, they they're not consistent. And I give up and I go social in work. So you can work, but you've got to just be very clear on what the objective is. So I would post the stuff that you're doing on ticked up place on LinkedIn. All right. I would just do that and then reach out to those football clubs like I'm I'm very close to people like Oxford United. I know those guys very well. A friend of mine who's very high, but Aston Villa. Yeah. Like football clubs are on there. Yeah. You know, they are absolutely on there. Obviously as you go into the the lower teams, you know, you're pretty more likely to get hold of management or something. Yeah. Some of the directors but yeah. If you're going after sports clubs or football clubs, you know, rugby, there's also, you know, some professional runners on there as well. Professional sports at just the players themselves. So yeah, I would, I would there's, I would reach out to them personally. It's just making sure that where is your time best spent. Is it best spent emailing, you know, spending half an hour every week emailing or messaging people on LinkedIn? Or is that half an hour better spent somewhere else? Yeah. And that be not. We don't have the answer today. No, that's after three months. Yeah. Well, I've spent this much time on this actually. Is it worth it? Yeah. And it might be the. No, no, it's not bad thing. This is, you know, speaking to someone last week about this. A no is good having not. Yeah. Read the red lights in the at but also at a no in terms of no that isn't the right platform for me. It's not producing what I need it to. Yeah. You know, it's not a bad thing that you certainly are on LinkedIn. No no no not it I don't cares. Right. You know, suddenly just stop posting. You know you might be in frame of time ago. Actually I've just got I've got nothing from LinkedIn. I'll spend an hour a week. Yeah. 12 hours of spent and I've got till this call. Yeah. And I've had no responses. So and the problem with LinkedIn is if you're messaging that content is, isn't evergreen the content that you're putting on let's say for example, TikTok. Yeah, it's going to be there forever. So even if, brave and brave work suddenly and techniques suddenly become very popular in 2027, your content is still going to be on there, and the algorithm will know that, and they'll start pumping out like I got so some content last week from a year and a half ago. And I was like, wow. Because it knows I mean, trust it now and it's gone. Hey, you go, here's a video that is in is going to interest you today. Yeah. Amazing. So actually, although you might see the fruits of your labor now, you might see the fruits of it. One video in a year, six months, a month, you just never know. Like some of the videos that we put out one of them a while ago, suddenly got a spike in views for certain. You like? Yeah, well it's not. And again, it's just because people are interested in that particular topic at that time. Whereas on LinkedIn, if you're messaging the message is gone forever, if they don't engage, if you're out. So I would just be I would just be careful and you just go, okay, is it worth it? But give it some time. No, that's been good. Yeah I just because at the moment right as I said contact you just you know a couple of months in and it was very scattergun of let's just not sit about and wait, you know, let be proactive, get a website, go. And it wasn't perfect when I first put up there were mistakes was things were out of order. You looked at it on a phone and it was all all over the place. You know. But it was no, it was on there. That was the thing. It was posted and then was changed around and fixed and made to look better. The LinkedIn, TikTok, everything. Obviously you just get out there and get something starting. And then now, thanks to both, I can now concentrate on, you know, dial in a bit more on what I'm going to look for. You're not far off, you know, like, you know, we've had you know, a couple of guys are in tomorrow, is a recruitment firm. I don't know where to start. You know, I'd be honest. You know, it's, it's it's it's going to be an interesting one because it's so bad, you know, being candid. And we're gonna have a conversation with him and go, yo, this has to start from scratch. This is horrendous. You know, your messaging is to them, then it's to them like you're very focused on the breathing. Yeah. I think we just need to focus on the running. Just same amount of time, but just change the focus slightly. Just change the audience. Add more people who are interested in running and they are breathing. Again, the repurposing batching content hashtags as well as buzz. All right. Yeah. If you go on when you go to put it on TikTok, if you search the hashtag, it'll kind of tell you how many views and posts. Yeah. So now if you can find some relevant running or that sort of thing and that comes up all under search again. Yeah. Yeah. So I would for the hashtags, I would, I would focus on 3 to 4. And I would just keep them very running focused for the time just the same. Would you keep the same ones. If so your target for the time you've got. Yes. Yeah. I would just copy and paste the same ones things like a running coach. Better running. We can have a quick look and we'll send those across. But I would again, because a time I'm very conscious keep for just keep the for a consistent. Yeah. And and. Yeah. Just just keep it very, very consistent. No. That's it. That's. No, that's all very good. Very helpful. Don't feel as lost. You know it's a minefield out there. It is. We should not always delete it all and start again. Which was which is great. No, no absolutely not. But yeah. No, that's I think that's you. Episode one. You're the first guy. Thank you. And I am impressed because man Michael got Michael when Gordon's going Glasgow. And I'm like that's cool. Yeah that's not far now. Yeah we actually realize there's average speed cameras in here. So it be an expensive trip. It's a slightly different drive in England. This is from I think the more advisable speed limits. Yeah. Once you pass Carlisle. Yeah I noticed that when the sun came off as I was getting past Manchester and I was like, oh, there's cameras along the side. They're not big yellow ones that are in Scotland. Those. Oh any of these, are these a live one? Was this before Manchester just after Manchester between Manchester and Birmingham. Yeah it's average speed cameras on that. But you're not too bad. I'm normally okay. All right. So you'll be. Yeah. You should be absolutely fine. But thank you for coming down. Great. And writing down. Thanks for the coffee. No, no. Well, I'll send you this after, And. Yeah, thank you for being, on in the comments. No problem saying that much again, thanks for watching me.