Strength Coach Collective

NCFIT's Jason Khalipa and MDV on Programming for Coaching Excellence

twobrainbusiness@gmail.com Season 1 Episode 6

Want to create a structured training plan that keeps clients engaged and progressing all year long?

In this episode of the “Strength Coach Collective” podcast, host Kenny Markward sits down with Jason Khalipa, founder of NCFIT and MDV, Chief Fitness Officer at NCFIT, to talk programming.

Jason and MDV break down NCFIT’s 2025 Programming Outlook—a full-year training plan designed to maximize athlete performance, retention and results. 

They share how they balance variance with consistency, avoid randomness and keep athletes engaged with goal-driven programming. They also discuss the importance of regular coaching feedback and why great coaches never stop trying to improve.

Tune in to learn how to build programming that creates a more effective and more enjoyable coaching experience.


Links

NCFIT’s 2025 Programming Outlook

Strength Coach Collective

01:24 - Evolution of NCFIT programming

11:06 - GPP and linear strength cycles

16:09 - Quantifying program success

21:01 - Creating an enjoyable experience

35:15 - Importance of coaching feedback