Strength Coach Collective
Welcome to the “Strength Coach Collective” podcast, where we bridge the gap between cutting-edge fitness science and real-world coaching.
For the first time, people are living longer but not better. Fitness coaches and personal trainers can fix that. But who’s helping them push the industry forward? No one—until now.
Hosted by top trainers and gym owners, this show will teach you how to turn research and technology into actionable tools for transforming lives in gyms, studios and clubs.
From heart-rate training, wearable tech and biometrics to the psychology of behavior change, this podcast bridges the gap between knowledge and application. In each episode, we’ll give you practical insights to elevate your coaching or personal training practice and maximize client results.
Join the movement to evolve the fitness industry and improve lives on the front lines. Together, we’ll create better coaches who can create greater changes for clients.
To connect with thousands of like-minded professionals, join our free group at strengthcoachcollective.com.
Strength Coach Collective
Jonathan Goodman on Scaling Your Fitness Coaching Career
The secret to building a profitable coaching business isn’t acquiring more followers—it’s providing more value for the right clients.
Today on “Strength Coach Collective,” host Kenny Markwardt is joined by Jonathan Goodman, founder of the Personal Trainer Development Center and prolific author, whose titles include “The Obvious Choice” and “Ignite the Fire.”
Jonathan discusses why focusing on likes and followers is a losing game and explains how the most successful coaches build their businesses through relationships, referrals and high-value services instead.
He breaks down the biggest financial mistakes trainers make, including undercharging for their expertise, leaving money on the table with their current clients and misunderstanding passive income.
Then Jonathan shares strategies for generating wealth in the fitness industry, such as increasing the value of current clients, moving away from a session-based model and setting up recurring revenue streams.
Tune in to hear actionable tips for breaking free from the social media grind and building a profitable coaching career.
Links
“The Obvious Choice"
Strength Coach Collective
4:44 - The role of content creation
12:50 - Three reasons clients quit
19:23 - Hybrid coaching services
28:40 - How to increase client value
36:19 - Scaling a fitness business