THA S02 EP#33 - What a Health Crisis Can Teach About Values

Most people hear a story about someone who built a company, scaled it to 1.5 trillion in assets under management, and sold it to State Street, and they think that's the whole story. It isn't.

In this episode, Michael Cupps sits down with Haresh Patel, entrepreneur, author, and founder of Senari Health, to talk about what was running underneath all of that success for over a decade. Haresh was living with a chronic skin autoimmune disease called urticaria, misdiagnosed by 12 doctors over 12 years, managing it with a $3,000 shot every four weeks, and never once being asked the question that eventually changed everything.

That question came from an Ayurvedic doctor in Costa Rica, and it wasn't "Are you stressed now?" It was "When's the first time in your life you were stressed?" The answer took Haresh back to age six, to a car accident in Colorado, and to a grief he had carried for 55 years without ever naming it. What followed was unexpected, unconventional, and, three and a half years later, he has not needed the shot since.

Haresh connects that journey directly to the company he built afterward. The same fragmentation problem he solved in private markets at Mercatus turned out to be the exact problem in healthcare. Your data exists. Your story exists. Nobody is putting it together. Senari Health is his attempt to fix that.

Michael and Haresh cover the 13.5-minute doctor visit problem, why modern medicine takes snapshots instead of reading a movie, what it actually means to be the CEO of your own health, and why opening multiple doors at the same time is better than going through them one at a time.

Haresh's book, The Ghost in Your Body, is available now on Kindle. The physical copy releases May 13th.

Connect with Haresh Patel hareshpatel.ai haresh@senarihealth.ai senarihealth.ai

Early adopter access for the Senari Health platform is available for the first 100 listeners who reach out directly.

This Show is sponsored by TimeBandit.io

Check out our Live Show Events here: The Habit Architect Live Show

Subscribe to our Newsletter: The Habit Architect Newsletter

Transcript

Hello and good morning. Sorry we're just a few minutes late. We had some technical issues, but we are here and live today. So thank you for joining The Habit Architect. Again, my name's Michael Cupps, as always. I'm really excited about this guest today. We've got an interesting topic to cover because if you think of a person that is wildly successful, grows his own business, sells that business to a big investment banking firm at a big multiple, all of those things sound like you that's that's the perfect life, right? CUPPS: 0:23

The story underneath that is what we're gonna dig into today, and it's about health issues, undiagnosed health issues, and Haresh is gonna join us, and he's going to talk about his journey and the way he, it's changed his perspectives and value system. So it's a g- it's a good story for me because personally for those of you that know me know that I was diagnosed at age 46 at, with a pretty big interruption in my life, and I had to deal with it. CUPPS: Not to the extent that he has, but it's the it's a disruption and I'm looking forward to kinda talking about those journeys together, and really what he's doing now to help others as they

face potential undiagnosed situations. So I'm excited about that. So why don't we go ahead and bring on Haresh Patel. CUPPS: And while we're doing that, I'll mention, do go out and download the Priority Matrix, or d- you don't have to download it. You can access it through via the web. It's a free app. I just want you to be able to have tools to help you prioritize your tasks. So I'll, we'll put that in the chat of all the streams. CUPPS: Good morning. How are you? Good HARESH PATEL: morning. How are you CUPPS: doing? I'm good. It's early for you. I think you're on the West Coast, is that right? HARESH PATEL: 1:23

Listen, thanks for covering for my being late and there's a technical difficulties. I'll fess up and I said I was running a couple minutes late. CUPPS: Oh, no, no problem. No problem. CUPPS: It life happens, right? Yeah. So we do that. Haresh, if you don't mind, I think your story is fascinating, but let's start with just the... We'll get into the details, but tell us about you and your journey to this point, in the sense of your business world as well, 'cause we have a lot of business leaders on the call. CUPPS: Yeah, I'll HARESH PATEL: give you a very quick business side. Yeah ... but I was born in India, came here when I was four, didn't speak a word of English. Learned the hard way by being insulted by

kids. Grew up in New Hampshire, went to Notre Dame University for my electrical engineering degree. Didn't do well in pre-med, which is why I went there, but I think I'm gonna help the world of medicine in a different way. HARESH PATEL: Yeah ... came to Silicon Valley in in 1984 and spent 25 years in sales. Then I joined the solar industry. That was in the semiconductor world, and became- Yeah ... VP of worldwide sales. And then I ended up joining the solar industry. That was the good news. The bad news was in '08. 2008 wasn't kind to anybody, any industry- Yeah HARESH PATEL: 2:23

particularly solar. First time without a job and I decided I got fired for the first time, and I just decided I'm gonna write a book one day. The best thing that ever happens is getting fired. Instead- Yeah ... it turned out to be this book, which is what is coming out soon. It's The Ghost in Your Body. HARESH PATEL: Yeah. Because everybody was interested in the personal journey and not the business journey, because a dime a dozen successful business people like me. And HARESH PATEL: then if you do the immigrant side, whatever, people were fascinated with the medical journey. So that's a quick about my business, and- Yeah ... the business itself turned out to be a company that I started after getting fired in the solar

industry as an investment bank, learned how inefficient it was. HARESH PATEL: We built the software for ourselves. Yep. HARESH PATEL: And it turned... That software solved a problem for anybody investing in physical assets. Yeah. So 12-year journey, 1.5 trillion in assets, became the world's largest private market platform. We sold that to State Street. So that's the business journey. CUPPS: Yeah, that's fantastic. CUPPS: 3:23

It's a great story, and t- and that's why I wanted you to lead with that because, when we think about success and we think about our, the journeys you're right. There's a lot of people that are successful, but we celebrate that, and rightfully we should celebrate w- those journeys along the way. CUPPS: But I would bet 100% of those people have something that's going on in the background that is affecting the way that they wake up in the morning or the way that they get through the day. And we all were taught very early on to put up put the brave face on when you walk through the door, you're in the business setting, et cetera, and all those things, but life happens, right? CUPPS: And this is an amazing story about what you've undergone and I didn't... I'm glad you held up the book, The Ghost in the, Ghost in My Body. Is it... When is that coming out? Just, we'll mention it

real quick. HARESH PATEL: It's available on Kindle today. Okay. And May 13th we can order a physical copy. CUPPS: Oh, excellent. Excellent. So it's out there ready to take in. So let's talk about that. So what w- what kind of altered this journey? Or what was, what were you dealing with as you were y- you were walking through this business life? HARESH PATEL: I was dealing with what was finally diagnosed as urticaria. HARESH PATEL: It's a skin autoimmune disease where, think of the submarines that are floating around under the surface of your skin. CUPPS: Yeah. HARESH PATEL: 4:23

That hatches, it broke, it's all the histamine, it escaped. There's no real cure. Only two options, steroids, which you don't wanna take- Yeah ... and this shot called Soliris, $3,000 a shot every four weeks, because right about three and a half weeks, it started wearing off. HARESH PATEL: You have to go back. Oh. And it was like I don't know, it was tied to something because I couldn't take it anywhere else in the world. It's temperamental in how you dethaw it, at what temperature, at what rate. I tried it in a different country and it was miserable. I had to fly back emergency. So it was- Yeah HARESH PATEL: suppressing, but it wasn't treating. I was cured

ultimately after 12 doctors over a dozen years misdiagnosing. Oh. And it was because of one question. We were randomly in Costa Rica. There was an Ayurvedic doctor that was running a clinic there or wellness center. Yeah. It HARESH PATEL: was random that we chose it. Rand- Costa Rica was a random place we went to, and everybody was talking about him, and he asked me a couple things. HARESH PATEL: 5:23

One is, he gave me two hours, which is incredible. You don't get that with a doctor. Two, he said, "Collect all your records." I learned how hard it was to get your own records. HIPAA's there to protect- hIPAA's not there to protect you. It's- Yeah. ... But I learned painfully that's not easy. The thing he did that we did at Mercatus is he plotted all that out before he saw me. HARESH PATEL: In, in handwritten form to show. And when I saw the plot, I said, "Wow, this horror story has been started a long time before I actually saw the big symptoms." HARESH PATEL: And but you don't see it until you build a pattern. But he asked one question that was different, which is every doctor always asks me, "Are you stressed now?" HARESH PATEL: And you say yeah. I'm a CEO. I've got three kids. I got a wife. We all have issues." Yeah. Life happens, like you said, nothing out of the

ordinary. But he, this doctor asked a different question: "When's the first time in life you were stressed?" Oh, wow. Okay. Nine darling. He want- I said, "Middle school. HARESH PATEL: Only kid in New Hampshire, brown skin from India. Probably my lunchbox smelled a little funny." Yep. The kids pick on you. And so he goes no, let's go back. Did you have dandruff? Did you have blah, blah, blah? Did you have dry skin, dry elbows?" He took me back to age six. That's when my mom passed away in a car accident. HARESH PATEL: 6:23

We were traveling to move from Colorado to New Hampshire. We never made it past the first day. We got into a single car accident. My mom passed away. I was in the car with her. Wow. Dad and I walked away scratched, and she died tragically thrown at the car as it was tumbling off the freeway. And he didn't settle for that. HARESH PATEL: There was no sympathy. "I'm sorry," whatever. He just said, "Did you bury? Did you cremate?" He came up with the most unconventional theory. He said, "You can't cure you medically," which didn't surprise me, because I'd heard that from 12 other doctors. But he said, "Here's what's happened. Your mom's spirit didn't rise. HARESH PATEL: It hung onto you so tightly that you can't breathe." Now, all of my medical diagnosis always had something to do with

oxygenation. CUPPS: So there was a correlation there. HARESH PATEL: Correlation. He just came at it a different angle. He goes, "She's holding onto you so tightly you can't breathe." Yeah. "And because you don't express emotion, you never cried when she died, you never cried all the re- remaining 55 years, you bottled it up. HARESH PATEL: 7:23

You're boiling inside. No wonder there's a rash. If you go to India, perform this particular puja, she'll rise." And oh, my God, I... My head was hit open, but I was like, "I'm an engineer by trade. I'm in Silicon Valley in tech." "My father's a physics professor. I... This feels woo-woo-ish." HARESH PATEL: Yeah. But it was enough to, like I said, enough for your head to feel like you're spinning. CUPPS: Yeah. HARESH PATEL: But anyways, to make a long story short, I three years ignored his prescription. But I had an opportunity to go visit that town while I was in India, because I was doing the going away party for- Yeah ... our acquisition, and I was leaving the company after 18 months after the acquisition. And my wife could see I was searching travel websites. HARESH PATEL: She goes, "You want to go there?" I said, "Yeah, I don't want to live like this. Let's try it. I don't

believe it, but let's try it." CUPPS: Yeah. HARESH PATEL: Tried it. Didn't tell you the ocean didn't part, the rain didn't come down. There was no rainbow. It was just a pretty miserable experience for two nights that we spent in this little to- Yeah HARESH PATEL: town. I came back after four weeks for my shot, and I didn't need to go. It's been three and a half years. I never took that shot, oh, wow. Wow. HARESH PATEL: When I write the book, I say, "I don't know if it was spiritual like he pres- like he prescribed." Yeah. "I don't know if it was placebo. I don't know if it was just timing." HARESH PATEL: 8:23

But you know what? In my book I say, "Einstein believes in the mysterious, so can I." CUPPS: Yeah. That's amazing. Yeah, gosh, wow, there's a lot, there's a lot there. Yes. I appreciate you sharing that. But w- can we talk about the journey to Costa Rica in the sense that it sounds like you had a lot of doctors that you talked to and consulted and went along the way, and they either misdiagnosed or didn't thoroughly diagnose. CUPPS: I'm not sure how to describe that. But what... So what led you to down that journey and to finally to meet that doctor in Costa Rica? HARESH PATEL: It was all by accident. It was not my intent. It was because

we were celebrating the sale of the company, so my wife and I decided to take a vacation there, see if we'd like something that we might wanna buy. HARESH PATEL: And we just, she decided she wanted to do a weight loss program at a wellness clinic. I had to tag along, obviously. Yeah. Of course. I really didn't want to, but it was her idea, and then everybody kept talking about this doctor, and I was, at this point, intrigued. He- everybody said, "Game changing, life changing. HARESH PATEL: 9:23

He walks on water." And I said, "We've gotta meet him." There's an Indian doctor an Indian couple in Costa Rica. It's random. We should at least get together and have a cup of coffee. So we did after dinner. Yeah. He piqued my interest. His fee was very reasonable. I said, "Why don't we sign up and understand? HARESH PATEL: I wanna get to the bottom of why I have it." So it was- Yeah ... serendipitous, quite frankly. Yeah. Yeah. But it led me to a journey, meeting a second doctor. Same thing, two hours, vitals, nurse, fill out the forms, wait for him. He came in and said, "Don't wanna see that..." This is a different doctor, by the way. HARESH PATEL: Yeah. Two years later. Yeah. " HARESH PATEL: I don't want to see your chart. I don't even know why you're here, what symptoms you have. I wanna know about

you." HARESH PATEL: I told the whole story that I just told your listeners. Yeah. HARESH PATEL: And he got up on the whiteboard and he drew eight quadrants, and he said... This is right about, by the way, when ChatGPT is coming out. HARESH PATEL: Yeah. He drew eight quadrants and he said, "I've been systematically filling each one because your problem, just to answer your question, you've seen eight, 12 doctors. Each one re- was reaching behind the curtain, filling one part of the elephant. I'm gonna play Sherlock Holmes. I'm taking the whole curtain off because everything's interconnected." HARESH PATEL: 10:23

And when he said... Everything you told about my mom, he summarized it. I take 30 minutes to tell the story. Yeah. And he said, that's called the energy quadrant. Nobody connects mind and body." Bingo. That moment I forgot why I was there, and I just said, "This is the exact problem I solved at Makatos," the company I sold to State Street. HARESH PATEL: Fragmented data across decades can't paint a picture, so therefore our investors can't do a scenario analysis. And scenario analysis- Yeah ... is the same as symptom analysis. Nothing new. I said, "I can build this technology to actually systematically help each of us tell our story, because

the answer is in the story." HARESH PATEL: That's what Scenario Health is to help you build your complete story, your medical records, your wearable data, but most importantly, modern medicine misses mind-body connection. CUPPS: Yeah. HARESH PATEL: It doesn't paint... It takes snapshots. We are a movie of decades. And that story, when you put it together with your medical records, will give you a much higher likelihood of actually finding out what's wrong with you and give you optionality, and that's the other feature of our platform. HARESH PATEL: 11:23

You get to look at Dorae, which is conventional medicine. Yeah. It's phenomenal. Yep. It works miracles. But there are other options. There are 5,000-year-old Ayurvedic medicine practices- Yep ... Chinese practices. There's all kinds, and we want, as adults, to know what those options are. We don't... We lead the water to the horse, to all the different doors. HARESH PATEL: You get to choose which door you wanna open, you get to choose which door you wanna explore and go through. CUPPS: And what are... that's interesting, 'cause I have an Oura Ring, and I'm starting to dig into those statistics. Okay. I've had it now for three or four months, and I tend to look at the same

ones over and over, but there's so much more that I need to dig into. CUPPS: And so that, that's one input. But, I... If I went to the doctor today, I don't think they'd even ask me if I do that, right? They wouldn't even ask for that, that simple data that's now on my phone, or the last time I sa- stood on a digital scale versus what, they have me step up on the scale when I walk in there. CUPPS: 12:23

And- ... so w- how do we d- how do we connect that? How do we connect some, the data that you might find in those eight quadrants- ... relative to the person that's sitting in front of us that is running our c- insurance card to, to tell us what we, what kind of services we get, right? HARESH PATEL: Let's talk about the harsh reality. HARESH PATEL: It's 13.5 minutes that you get with a doctor. HARESH PATEL: Barely. From the minute he picks up that little folder sitting outside the door, he walks in, starts to read what you filled out in the lobby, and he leaves the room with some prescription or a set of test results that you had to go get. 13 and a half minutes. HARESH PATEL: You cannot solve that problem. That's fundamentally broken. Now, we're not gonna change that.

CUPPS: Yeah. HARESH PATEL: It's the apparatus, it's the way it is. It's Mount Everest. We're not gonna change it. What we can change is bring with us our story. Yeah. You have to own it. Everybody as a listener, has to own that. HARESH PATEL: If you have the full story, which you have to build, and that story includes those three components, your wearable data can be pulled down in a PDF and printed out. CUPPS: Yes. HARESH PATEL: 13:23

Your medical records can now be consolidated. What I did two, three years ago that was hard has become a lot easier because of new rules. HARESH PATEL: So you can get your data, you can actually pl- AI will help you plot it out. But the third and most important part is, what happened to Michael? Yep. What are the things that happened? And if you put the three over like transparency paper on top of each other, you will say, "Ah, Michael had this issue back here," like I had my car accident. HARESH PATEL: Not everybody's issue is spiritual. Yeah. Not everybody's is that dramatic. But there was something that happened in life that had a butterfly effect on your health. Yeah. And when you put those

three things together, you now have a complete story that gives the doctor in those 13 and a half minutes, like carrying my book- You're carrying into the doctor's office on your phone- Yeah HARESH PATEL: Senari Health that has your life story. CUPPS: That's amazing. Yeah. And- HARESH PATEL: It gives you a lot more power to make those 13 and a half minutes like two hours. CUPPS: Yes. Yes. And we just need to make sure the doctor reads it or helps us interpret. Don't minimize the HARESH PATEL: doctor. They will. Yeah. They will. Yeah. Doctors are grateful. HARESH PATEL: 14:23

They are struggling to make money. They are running around 13 and a half minutes. That's not why they joined the industry. That's why- Yeah ... that's not why they went into practice, that's not why they signed the Hippocratic Oath. They have the passion. The system is just compressing their time. HARESH PATEL: We're the victims. We, the doctor, the nurse, and the patient are the victims- Yeah ... of the system, and the way we can fix it is to carry our story. CUPPS: That's it. That's great. I love that. I love that. That that's amazing. So the, this this new company that you've started, is it available today or is it coming soon or is it, can we go get the app

today? HARESH PATEL: We are gonna make a special offer to all of your listeners. If you can my email is haresh@senarihealth.ai, and if you can post that afterwards, Yes ... for your listeners, we would like to get the first 100 folks on there as early adopters of the platform. Oh, thank you. That's awesome. The first 100, not the first 100 to really get feedback to exercise it, find out the kinks. HARESH PATEL: 15:23

It's gonna be pretty robust, but- Yeah ... until you give it to somebody who test drives it, you really don't know- Yeah ... and exactly if it resonates with... It's gonna be language, right? I may u- use the word incident, somebody may call it a symptom, right? So it'll be- ... bound to terminology. HARESH PATEL: Architecture's correct. Yeah. And the platform will be robust, but we are looking for feedback. But for your listeners, we're gonna be giving early access- Yeah ... to the CUPPS: platform. Oh, that's fantastic. And there's there's so many correlations there. I do some volunteering with a recovery group here in Dallas, and usually when you hear somebody telling their story, they, it

dates back further than they even think, are thinking about. CUPPS: And and it's, it wasn't until I started listening to them that I understood that the, this isn't something that they faced on a Thursday. It was something they faced, when they were a child or in teenage years, et cetera like you were talking about. Here's HARESH PATEL: your simple example. CUPPS: Yeah. HARESH PATEL: Last February I devel- I developed tinnitus. There's a lot of us that have tinnitus, ringing in the ears, right? Yeah. First thing we do is go to an ear doctor, ear, ENT specialist, right? Ear, nose, throat. Yep. CUPPS: 16:23

I've done that. I did that this year. HARESH PATEL: Yeah. So you can resonate with that. Yeah. Now, the, what modern medicine will tell you if you go on WebMD, there is no cure for tinnitus. HARESH PATEL: Yep. There's all kinds of snake oil salesmen that will sell you ointments and this and that, right? If you actually spend 8, 10, 12 hours, which I did, look at, listening to podcasts, trying to find some credible folks that actually offer it, first of all, it's not even an ear problem 20% is actually an ear problem. HARESH PATEL: It's the art of the questioning that's missing. ENT specialists

were not trained to ask these questions. One, if you've had hearing loss. See, the brain has a part of there where it processes the noise, so when it doesn't receive noise, I got to make some noise to make ha- make myself happy, 'cause that's what I do. HARESH PATEL: I process noise. So you can do sound therapy to actually create noise that actually calms the brain down. CUPPS: Yeah. HARESH PATEL: If you are 60 or say you're exactly where you should be, that's still hearing loss. CUPPS: Yeah. HARESH PATEL: 17:23

The more important part was the art of the questioning. It was time travel. If... There's this German doctor, he said, "If in the last 12 months these three things hap- one of these three things happened," you had some injury where you displaced your neck or jaw. HARESH PATEL: Two, you had a severe trauma or a severe stress. Those three things. I had all three of those happen December 2024. This room that I'm in looked like the Titanic. A roofing company- Yeah ... botched the job, the entire house got destroyed. In the haste of trying to save things, I slipped and fell. I injured my back badly. HARESH PATEL: I luck- luckily I didn't fall on my spine, I missed it by half an inch. Yeah. I didn't fall forward. But bingo, all three happened, because now you've lost your house after 25 years. It was, we had to move out. Yeah. And it is a lot of money to repair it and I'm still dealing with insurance to pay for it. So I've had- all three happen. No wonder I got tinnitus. And there's a way... So when I told my chiropractor, he goes, "Oh yeah, we had a whole course on this." He's adjusting a whole different part of my body to get my neck and jaw, and beginning, lo and behold, my tinnitus is disappearing. So there are ans- Yeah So part of what we're gonna do for our customers on Senari Health is to build a medical atlas so you can read about those options. HARESH PATEL: It doesn't cost you anything, it's just you can... All that work that we did, I did to cure it on tinnitus, you'll get the executive summary. Here's some options- Yeah ... you hadn't thought of. And the same for pain, sleep issues, anxiety, depression, all those mental health back pain, headaches. Those are common symptoms that modern medicine just, we're all being told, "Suck it up or take some pills." HARESH PATEL: Yeah. Yeah. Yeah, exactly. That's what I'm talking about. One about time travel around just there is an answer if you

dig deep enough. Are there the right questions that need to be asked? CUPPS: Yeah. Yeah, and I think now information's I don't want to say it's cheap, but it's at our fingertips. It's, we can really go get information that we couldn't get even five or 10 years ago. CUPPS: Yeah ... so I think that, that helps us accelerate that. I do think and hopefully your app does this, people aren't maybe not sure where to look first, right? They have to get on a path. You applied some critical thinking and systems thinking really to it, and you found the problem, and hopefully your app will show people that. CUPPS: 19:23

Because I th- I think just the visual that you talked about, there's eight boxes and those, there's interdependencies there, and, ... that I think will help people a lot. That's fantastic. I really appreciate you sharing that and I'm wondering, 'cause I broke my collarbone about the year that I got- the ear s- stuff too, so I'm wondering if there's a correlation there now. CUPPS: So I'll have to- I'll- I'm, I'll be your first customer on, I'll be your first trial on the app for sure. Yeah. The the, so le- let's talk a little bit about, 'cause this is The Habit Architect, and one of the things that we try to do is kinda talk about grounding yourself what- no matter what you're going through and the right habits to kinda get through it. CUPPS: Let do you mind

if we go back a little bit to where you, you didn't have the diagnos- the diagnosis yet and the options you had were deal with it, and there's a shot every three weeks, or steroids, which you chose. That was not a good path for you. So- ... was there anything about your habits and your value systems that you structured in a way that you could get by with it? CUPPS: I, maybe that's the right word. I don't know if it is or not. HARESH PATEL: 20:23

Let me answer your question a little bit differently. I think I know where you're headed, and tell me if I'm not answering your question. Yeah. But I was like everybody else probably on this call. Quick fix. Because you're building a life, you're building a career, building a family. HARESH PATEL: It's just get healthy quickly, right? Yeah. At some point, I had to say, "This has to stop." I decided to become the CEO of my own health. That's lesson number one for all of us. Yep. You have to take control of your health, which means you gotta start with your story. Centralize your health records. They'll come in handy. HARESH PATEL: Imagine being in, in a emergency room where you're unconscious. Your doctor has no idea

what medication- Yeah ... you take, what you're allergic to. If you just had it there at their fingertips, because most emergency responders, first responders know to look for a cell phone. CUPPS: Yep. HARESH PATEL: So centralize your health records. HARESH PATEL: 21:23

That's m- lesson number one. We're gonna allow you to do that easily. That includes- Yep ... your story, right? Your full life story so people know who you are and what issues you've dealt with. Yep. Number two, I became more curious, which is why. Why do I have urticaria? Yep. They only told me what I had. What and why are two very different questions. CUPPS: Absolutely, yep. HARESH PATEL: And so finding the why forces you to be curious. Yep. And number three, be open-minded. We all have too much tunnel vision. People in India believe only in Ayurvedic medicine. Yep. People in America believe only in conventional medicine. Neither answer is right. It's both. Yeah. HARESH PATEL: But you gotta keep an open mind, right? HARESH PATEL: And if you put those three things together, those are the behavioral changes I learned, and I would encourage everybody to... We're gonna try to

educate people on the power of the story. Yeah. HARESH PATEL: Having it with you all the time. Yep. Living it, because every day is a new life happening- Yep ... that happened. Yep. HARESH PATEL: And and staying curious, which is keep finding. You'll find it at some point. Yeah. And keep an open mind. There may be ways of solving this you hadn't thought of. CUPPS: Yeah. I love that. We've done that. And I like I've built more and more gonna be a- I'm sorry I cut you off. I'm sorry. Go ahead. That's okay. CUPPS: 22:23

Those are the habits that we have to change. Yeah. No, and I like it. Y- what you said is take control. A- and that's, and then you gave three, three areas in which you can take control, and that's something that we haven't been able to do. When I was diagnosed with cancer, y- a little over a decade ago, we never discussed why I got it. CUPPS: Never. I remember the doctor telling me, "Sit down, clear your schedule. Your life's about to change, what you're about to go through." But we never once... And I didn't even ask, I don't think, "Why did the, why did I get this disease?" I probably thought to myself, self-loathing "Why me? Why me?" CUPPS: But I never asked the doctor what actually

caused this. And we just started talking about what we're gonna do next, not what was behind me, right? And so I, I think that's a great lesson for people to, to realize when you w- be the CEO of your own health, right? That y- you're the only one who really cares that much. CUPPS: We want people to care about us, but as far as taking agency over what you can do that's the number one, one thing you have to do, HARESH PATEL: absolutely. Absolutely. And I think the other thing would be is, cancer's one of those things. You have to do things in parallel. CUPPS: Yeah. HARESH PATEL: 23:23

So chemo works, so do that. HARESH PATEL: Yeah. But in parallel, people cure themselves by fasting. Yeah. People have cured themselves with breathing techniques. Now, that's what I mean by keeping an open mind. Yeah. And I wouldn't do things serially, because that's what Steve Jobs did. He went to India first to try the non-conventional method. Yeah. HARESH PATEL: And I met the doctors that actually, He just happened to be a friend of ours, and hi- she got married to him, and she goes, "We knew exactly how to cure him. If he had just come a little earlier, we could have solved his form of pancreatic cancer." That's why I encourage,

walk through multiple doors. CUPPS: Yes. HARESH PATEL: Yeah. 'Cause they all are changes in habit, changes in way we think, but it's all about the open mind, being curious. Yeah. And he was a classic example of, if he had opened both doors at the same time, he had the resources to do that, Yeah ... he would be alive. He was a genius in his time, but. CUPPS: 24:23

Absolutely. Yeah. Yeah, and I think that's right. And I, and it is important that we do that because I, I just think about that. The thing you have to lose if you don't go through both, all the doors is your life, potentially. And or at least quality of life at- Yeah CUPPS: at the best. At the worst, it's your life. And that's great advice. So that's fantastic. We talked about your book. So it's out on Kindle. It's available now. Your app is w- we're gonna put the link in for people or where, your email in to get our own listeners on the trial. I love it. And we're gonna, I've already con- I'm gonna be the first one, and I know two or three people I'd recommend on the other side of it. CUPPS: And then anything else going on with your business that you wanna, tell people how to find you get any of that? HARESH PATEL: Yeah, today we're imminently launching our

platform, so the best way to get ahold of me is my p- personal website, which is hareshpatel.ai. Okay. And CUPPS: you can HARESH PATEL: learn a lot about me. HARESH PATEL: You can reach out, you can sign up for the book release. You can also sign up to be an early beta client. Again, we're gonna give your listeners that first dibs are the first 1,000, then we're gonna close it for now. Yep. Because we just need a control group to get the feedback. We'll launch an incentive as well because part of our thinking is that once you build your story- CUPPS: Yeah HARESH PATEL: 25:23

then we can actually build a very tailored program for you. And so I'm gonna offer up our house that we eventually did build in Costa Rica. It's a beautiful place. But we'll probably host people that finish their story. We'll have a scoring system, and we'll do a small lottery and- Yeah ... select somebody that can go and spend some time there. HARESH PATEL: We'll bring some of the key specialists in the world to solve the problem that you got. Yeah. And that'll be something that we're probably gonna offer as an incentive. Oh. So there's a lot of things that we're trying to encourage, because, humans, we

don't create our habits that well. HARESH PATEL: Yeah. And so- Yeah ... it's easy to say be healthy for your own health, but sometimes a little incentive helps, CUPPS: yeah, exactly. And I recall my own story in Costa Rica. After I was gone through all the treatments, I went down to Costa Rica and a friend recommended this massage therapist and I didn't think much of it at the time. CUPPS: 26:23

He was from South Africa, I believe. And there was something different that occurred in that massage, that my body felt different as I was healing through the, the what I had to put through my body through that time. And I didn't inspect it. I didn't think more about it other than I feel really good and I appreciate the experience. CUPPS: I didn't dig further, and I think this gives us p- everybody the chance to do that. To look at all the doors open to you. So that's where we f- we find you. I do have to ask you one, one question I ask every guest. If, is there one non-negotiable habit that Haresh has every day or every week that you just, that, that is something you do and that's built into your routine? HARESH PATEL: Ah, that's a good question. I try to wake up every morning, and actually before I go to

bed, to be thankful about something. CUPPS: Ah. I love it. Gratitude. Be- Yes. HARESH PATEL: And when I get into these funks, which we all do, because life happens- Yep ... I still say when I look at, I'm so upset about what happened to our house and the c- the money that it cost, but you know what? HARESH PATEL: 27:23

I still have my health, I still have my family. We were safe, able to save all our possessions. Think about all the folks that lost their homes in the fire roughly about the same time I lost the house because of a roofing mis- Yeah ... mishandling. Yeah. They lost everything, right? Yes. And didn't have the resources to rebuild. HARESH PATEL: Yep. So I look at it as how do you invert the thinking? It was the same when I got fired. It's painful, right? January 2009, I mean- Yeah ... what, they knew they were shedding 800,000 jobs a month. Yeah. Good luck finding new jobs. I just said I don't see a silver lining." So I made my own silver lining. HARESH PATEL: Yeah. I just wrote a book when that never happens, writing that I got fired, and look where- Yeah ... it took me. So I try to find the positive. There's always something that good that happened.

CUPPS: Yeah. HARESH PATEL: You go to bed and you wake up with those two things, and it just, the universe aligns itself along that. So that's- Absolutely HARESH PATEL: what happened CUPPS: That's a great that's a great one. I love it. I love it. That's one that is I think is so valuable, and I appreciate you sharing that with us. And I appreciate you sharing your story. I'm really excited about what you're building. And I'm definitely gonna get the book and the, and get in the app. CUPPS: 28:23

And so I'm excited about that. I'm glad you shared that with our listeners. And we will put links into the chats, and if you have questions for Haresh, please do drop them in the chats, and we'll make sure he sees the questions. If they come to me directly we'll forward them to him. CUPPS: So we want everybody to have access to opportunities to, to feel better I think is the way I'll say it. So Haresh, thank you so much for joining us this morning. I know it's early, but we really appreciate your time and your insights and your, and the discussion of the journey. I think it's very important for people. HARESH PATEL: Thank you very much. I- like I said, this is a mission-driven program. A lot of people don't like to invest in companies that are mission-driven, but I just said, if, if I can save one person from decades of suffering and make it shorter, then my whole journey was worth it. CUPPS: